Stephen A's Take: Nike's slumping. They hired Kim Kardashian to help. - podcast episode cover

Stephen A's Take: Nike's slumping. They hired Kim Kardashian to help.

Feb 21, 20254 min
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Episode description

Stephen A. Smith is a New York Times Bestselling Author, Executive Producer, host of ESPN's First Take, and co-host of NBA Countdown.

Support the show: http://www.youtube.com/@stephenasmith

See omnystudio.com/listener for privacy information.

Transcript

Speaker 1

Another big celebrity story yesterday was the announcement of a partnership between Nike and Kim Kardashian's Skims Shape, where brand amid a couple of down years in sagging stock prices, the sportswear giant shocked the world yesterday with the announcement of the collaboration. Nike Skims, which will launch globally in twenty twenty six, but will be released in secret retail

locations and online this spring, is women's active wear. The partnership is significant because Nike has never partnered with an outside brand like this. Nike has even created a separate internal division that works specifically on Nike Skims, similar to how it runs it's seven billion dollar Jordan brand. Nike stock sawing immediate six percent jump after the announcement. First of all, congratulations to Kim Kardashian. You know, people try to sit up there and get it all the time.

What I marvel at is she's clearly got a business acumen all of us sleep on because the girl knows how to make money. Now, numerous women that I I've spoken to, they rave about Kim Kardashians. You know, sportswear, they do and these are women that are not inclined to be supportive of Kim Kardashian. They don't like how she got in the news all of those years ago. They don't like you know how you know she's always modeling or the reality show and you know, I mean

they talk about all of this stuff. There's a lot of women that hate on Kim Kardashian. It's never me. Let me be very very clear about that. I have no problems with Kim Kardashian whatsoever. You understand I'm saying. I like her personality. She seems cool. I don't know her, but I like a personality. Seems really cool. She always talks nice and needless to say, she is not difficult to look at at all. But then when you take into account the nikes, this is what I'm told. I

don't know, I don't know, I don't know. Let me just tell you what i'm told. What I'm told is that is stuck. It touchses to tummy in a little bit, and it formulates in shapes or dare I say, accentuates your figure and the same breadth of material is not too heavy and it's not too light, so you can lounge around with it on, or you can work out with it on, or you can just rocket in a very very casual way. I have not met any women out there that have complained about this woman. This woman,

Kim Kardashians clothing gear, So more power to her. She's got a figure. She uses that to market her products. I see no problem with it whatsoever. I don't want to sound like Martin steal his line for saying this, but all I'm gonna say you go girl, Yes, I'm gonna say that I ain't mad at all. And connecting with Nike, you could do worse. Six percent jump Nike. Nike stepping out of the box to relate itself to this brand. Kim Kardashian is a reliable brand. The Kardashians,

period are a reliable brand brand. We could talk all we want to. They're billionaires. These people got money because they've been business savvy. We say a lot of things about the Kardashians, we never talk enough about how business savvy they are. They know what they're doing and they know how to make money. My suggestion to all of you out there who don't who don't mind making money, pay attention, pay attention. We can all learn from somebody,

and Kim Kardashian is definitely all. If I had to teach, I'm just saying, I'm just saying. M m hm

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