Stephen A's Take: NBA is big business.  Ja Morant, gun gestures is bad for your business too. - podcast episode cover

Stephen A's Take: NBA is big business. Ja Morant, gun gestures is bad for your business too.

Apr 05, 20255 min
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Episode description

Stephen A. Smith is a New York Times Bestselling Author, Executive Producer, host of ESPN's First Take, and co-host of NBA Countdown.

Support the show: http://www.youtube.com/@stephenasmith

See omnystudio.com/listener for privacy information.

Transcript

Speaker 1

We need to get to Memphis Grizzlies guard Ja Moran, who was just fined seventy five thousand dollars by the league for mimicking a shooting gun with his finger. The fine comes a day after the league warned Moran and Warriors guard but he healed yesterday morning about the gesture following their game Tuesday night, and so Moran did it again last night. Here's what he had to say after the game when asked about criticisms of his actions. Quote, I'm kind of used to it. I was pretty much

a villain for two years now. Every little thing, if somebody can say something negative about me, it's going to be out there. So yeah, I don't care no more. End quote. So the NBA responded this morning with that seventy five thousand dollars. Fine, you got off easy. Let's get that out the way first. You got that. You got off easy. Number one. Number two, John morand we need to stop. Take that footage off the camera and

put me on the camera. Please gotta stop. Bro. First of all, stop with all of this negativity over the last two years. When you got into the situation where you was caught on Instagram, you know, waving a gun. First you got suspended for eight games, and then after that you got suspended for twenty five games. Nobody was saying anything negative about you prior to those things. In the aftermath of all of that, all anybody's been looking for is your game. You came back, you got hurt,

you was out, and that's what transpired. John Moran is fantastic. He has superstar potential. We knew he was on his way, and then he got derailed because he got suspended and then ultimately injured. Nobody's looking to bring you down. I shouldn't say anybody, because there's always haters and trolls, and the level of the society that we live in with the negativity, et cetera, it's ridiculous. But the flip side to it is that the world is in the palm

of your hands. It's in your hand, the money that you're making, the money you stood to make with endorsement deals and all of that stuff. Particularly after Kyrie had his troubles and Madison Avenue came in your direction. You got derailed because of that, and between the suspensions and the endorsement or lack thereof that followed, it was speculated that you were cost over forty to fifty million dollars.

That would leave a whole bunch of people bitter. I get that part, but please don't please understand everybody that loves basketball should be rooting for you. For the record, John Moran is some awful dude. He's not some dude looking to start trouble. NOI there's his dad. Dad's a little bit conspicuous at the games with the shades on, and also he actually happens to be a real fun loving guy. Nobody's sitting up there rooting for you to

fall on your face and field. What we want to see is the greatness we've been seeing from you the last few games, when you dropped thirty six and the loss to step Hurry and Golden State when he dropped fifty two on you. You still have thirty six that game, when you sat up there and dropped thirty last night and hit the game, win a shot, when you talk and smack and you backed it up, that's what we

want to see. That's all we want to see. You don't want to get in trouble because you're doing feigning, gun signs and all of it. Bro, It's not worth it. You are very very important to the league, but you don't run the league. It existed before you got here, and it's gonna be here when you gone. I'm telling you right now, I got a number of love for John Moran. I wish you nothing but the best. Gotta

be smart. It's a business. And the reason why the NBA can be a bit invasive and a bit stringent and a bit meticulous at Toms is because they have to answer the advertisers and sponsors who essentially provide revenue for the league. That's why the NBA gets an eleven year, seventy six billion dollar deal because they acquiesce too and appease sponsors and advertisers, and that kind of thing hurts their bottom line. It's very simple. It's very simple. Don't

let something that is small get in the way. We know it's small, it's not a big deal, but it's a big deal to advertises and sponsors, and as a result, it's a big deal to the brand that is the NBA, which you play, which unbrell you play under. That's all it is. That's all it is. Look at it this way, Joe. If you rich boys, they your crew and they cost you money because they do something relatively foolish, not necessarily harmful, not malicious, but they engage in activity that ain't smart.

You're gonna tell them to fix it, or they got a bounce because you ain't gonna let them hurt your bottom line. That's what the NBA is saying to you. Just know that and operate accordingly, and your career will continue to prosper and you be able to move on with your life and do what you do cause you're that special bro. That's all

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