The Stephanie Kase Podcast - podcast cover

The Stephanie Kase Podcast

Stephanie Kasestephaniekase.com
Hey, I’m Stephanie! Welcome to The Stephanie Kase Podcast. This weekly podcast is a fun and casual place where we’ll talk business and life: I’m giving you a behind the scenes look into how I’m growing my personal brand online AND how I’m building & scaling my online business (that helps other brands grow with easy content creation), as well as a peek into my personal life. If you’re also a brand wanting practical business tips, want to know more about what really happens behind the Stephanie Kase brand, or you just wanna hang out… you’re in the right place!
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Episodes

Are Free Webinars Dead? My Honest Thoughts

There's been a lot of heat around free webinars lately. Have they become a thing of the past for business owners? Hear my thoughts in this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Webinars That Sell (30% off already applied!) EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We'd LOVE to hear your thoughts!! FREEBIES! Free Email Class - How to build a powerful email marketing plan to ma...

Aug 26, 20246 min

The One Thing That Will Make Your Freebies Convert Into Online Sales

Do you feel like your email list is not converting to sales like it should? There might be a disconnect between who you WANT on your list and who is actually joining it. Listen & find out what major thing you can change to see better results! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free email class: https://stephaniekase.com/emailclasspodcast EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ...

Aug 19, 20248 min

3 Ways to Launch an Online Course

Ever wondered how to structure the launch for your online course or digital products? We've tried a few things over the years, and in this episode, I'll talk about 3 strategies that have worked REALLY well for us. I believe the same can be true for you, too! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free launch timeline: https://stephaniekase.com/timelinepodcast EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@step...

Aug 12, 20249 min

Grow Your Audience First... or Launch Your Course First?

Is it more important to get your course out there or grow an audience? In this episode, I'll talk about what my experiences with both. Find out what system I recommend using in order to create a successful launch! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We'd LOVE to hear...

Aug 05, 202410 min

Hiring Your First Assistant For Your Business

As business owners, we tend to wear a lot of hats. The truth is, that's probably not something that can be sustained for very long. Adding a team member to your business is a HUGE way to get your time back. In this episode, I'll talk about hiring your first team member! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: 10 Free Reels Ideas: https://stephaniekase.com/ideaspodcast EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podc...

Jul 29, 20249 min

My Weekly Routine as a Busy Mom & Entrepreneur

Balancing life as a busy mom & business owner can be tough! In this episode, I will talk about how this balance has evolved as my kids have grown, and what it looks like most recently! If you're learning how to navigate life with littles AND a business - you'll want to hear this one! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free Launch Timeline: https://stephaniekase.com/timeline Weekly Planning Template: https://stephaniekase.com/weeklyplanningtemplate EMAIL US! Have any questio...

Jul 22, 20248 min

How to Safe-Proof Your Business From Always Needing You

Being a business owner is the BEST - but what happens when you need to step away and your business needs to run without you? In today's episode, we'll talk about five ways to prepare your business to run efficiently while you're away. SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: SK Business Guide: https://stephaniekase.com/businessguide EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We'd LOVE to ...

Jul 15, 20247 min

One Thing Business Owners Don't Do Enough (That Could Change Everything)

It seems so simple, but it's something I see business owners overlook the most! In this week's episode, we are talking about solidifying your messaging. Let's get SUPER clear on who you're talking to and what they need! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We'd LOVE to hear your thoughts!! FREEBIES! Free Email Class - How to build a powerful ...

Jul 08, 20245 min

Why I Quit YouTube for Maternity Leave (& Where to Find Me For the Next 3 Months)

The SK podcast is back! For the next four months, I'm changing up our format & featuring some special topics. Learn more about what led to this decision, what to expect, and where to find me for the next 3 months! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Join the email list: https://stephaniekase.com/community EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We'd LOVE to hear your thoughts!...

Jul 01, 202413 min

$30k Launch Report for YouTube for Business

Last month, we celebrated one of our most successful course launches EVER in the history of SK!! It was an INCREDIBLE week, and in this episode, I'll detail the exact sales results, plus talk about why this launch was especially successful. You might find some of these practices helpful in your next launch, too! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: YouTube for Business: https://stephaniekase.com/youtubeforbusiness Podcast Episode - Typical Conversion Rates I'm Looking for: https:...

Feb 08, 202434 min

What social media platforms to focus on when starting your business & as you grow!

In the beginning stages of your business, you might find yourself wondering where to start with social media. Which platform will benefit your business the most, and how often should you show up there? In this episode, I'll help you map out the beginning of your content strategy, and help you expand from there! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Visibility: https://stephaniekase.com/visibility Flodesk (30 day free trial + 50% off your first year): https://stephaniekase.com/flod...

Jan 11, 202422 min

How My Business Thrived During My Hardest Personal Year Yet

In 2022, I had a tough year. I had to take a huge step back from my business multiple times. Fortunately, I had put some things in place to help with the space I needed to take. Hear what preparations you can make in your business in this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: YouTube for Business: https://stephaniekase.com/youtubeforbusiness Free YouTube class: https://stephaniekase.com/youtubeclassyt Inbox to income: https://stephaniekase.com/inboxtoincome EMAIL US! Have...

Jan 04, 202426 min

How to Show Up on YouTube in only 4 hours/week!

When I first started my YouTube channel, I created a workflow that included ideating my videos, batch filming them one month at a time, editing, scheduling, and creating thumbnails. The best part is that I was STILL able to do it all in just four hours/week. Find out how possible it is for you to get your channel off the ground inside this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: YouTube Formula: https://stephaniekase.com/youtubeformulayt Toggl: https://toggl.com iMovie: htt...

Dec 28, 202322 min

Unexpected way to get people to buy your thing during a launch, even when sales are low

You've created your digital product, you've built your email list, you've primed your audience. All that's left to do is launch! You're SO excited. Launch week comes, and sales are not what you expected them to be (YUP, been there). So, how can you turn things around? In this episode, I'll share my own experiences and what WORKS to revive a launch you thought was dead. SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Our last launch did not go as planned: https://podcasts.apple.com/us/podcas...

Dec 21, 202320 min

Randomly making over $6,000 from one new affiliate partnership in 3 months (Case Study)

YouTube is a huge part of my business strategy. Earlier this year, I posted a video that, somewhat surprisingly, started to gain traction. I quickly optimized the video to get the most out of it. Since then, I've earned hundreds of new email leads and earned thousands of dollars in commission. Learn the details in this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Try Manychat Manychat for reels tutorial Manychat reel template Manychat for stories tutorial Manychat story template...

Dec 14, 202319 min

Typical conversion rates I am looking for when launching a digital product, online course, or webinar!

When it comes to launching digital products, it's important to have sales goals AND to evaluate those goals. As business owners, we want to constantly evaluate the demand for what we're selling. In this episode, I'll talk about what a "good" conversion rate looks like for my business, and demonstrate how to set your own sales goals, too! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: The Passive Income Minimind EMAIL US! Have any questions or anything you'd love to see covered in an upcomi...

Dec 07, 202326 min

Rolling with the punches when life & business don't go as planned

There was a recent week in my life where I thought I had more than I could handle! After a series of upsetting events, I was put in a position where I had to reevaluate what this quarter looked like for my family and my team at SK. I learned that owning my own business was a more valuable part of my life than ever, and I want to share more about why in this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: EMAIL US! Have any questions or anything you'd love to see covered in an upcom...

Nov 30, 202317 min

How to craft your messaging online to connect to your DREAM clients & customers

Do you sometimes feel like you are wading through the noise online, trying to shout your message into the world? It might feel like you're unable to be heard, and if you are heard, it's not by the right people. Great messaging is a key component to being visible online. In this episode, I'll share three steps to crafting your messaging for your business. It's going to be a powerful resource, so listen in! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Black Friday preview: https://stephani...

Nov 23, 202331 min

Instagram Strategy for Black Friday Sales (Reels, Posts, & Stories)

I cannot believe it, but Black Friday is already almost here!! This year, I am making some HUGE changes to my Black Friday strategy, and I am SO excited about it!! In this episode, I'll share some of my favorite strategies for promoting my Black Friday sales that have worked wonders for my business, plus, I'll give you a first look at what's coming to the shop this year!! Let me know what you think! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free Manychat Template: https://stephaniekas...

Nov 16, 202319 min

My favorite business investments yet that have been life changing!

Over the last eight years of running my own business, there have been a few times that I made MAJOR investments - so great that it felt almost intimidating. Today, I can say with confidence that those are some of the BEST investments that I ever made for both my business and my personal life. Inside this episode, I’ll talk about why those investments were so motivating and beneficial for me, and what that might look like for your business. SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: The...

Nov 09, 202320 min

$23k launch recap for Inbox to Income!

In today's episode, I will review my most recent course launch for my brand new course, Inbox to Income! LOTS of you requested that I go into detail about our content marketing strategy, so I spend several minutes discussing exactly that! I'll also let you in on how many opt-ins we received, and how many sales we actually made. This one is super special, so listen in! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Stephanie Kase Education on Instagram: https://instagram.com/stephaniekaseed...

Nov 02, 202335 min

Real talk: Marketing a business on Instagram is a LOT different than being a "content creator"

Earlier this year, I set out to re-focus my Instagram strategy. I had grown my personal account to 100k+ followers, but those followers were not interested in my business, and my business is what I'm truly passionate about. I pivoted to an all business account, and have drastically changed the type of content that I share on a daily basis. In this episode, I'll share what I've learned about sharing personal content vs. sharing with a business strategy! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS...

Oct 26, 202323 min

What buying a car has taught me about giving my customers an amazing experience (avoid doing this)

Sadly, my husband and I had a terrible car buying experience last year! We felt neglected and abandoned by the dealership that we trusted to help us find our perfect family car. During the entire experience, I could not help but think that I hope my own students NEVER feel this way when they interact with me & my business. I was inspired to ask myself about my own business practices, and in this episode, I’ll talk about some proactive steps I have taken to create a fantastic journey for our ...

Oct 19, 202318 min

Starting over after hitting 100k followers on IG: 6 lessons I have learned

Last year, I made the difficult decision to move away from my original IG account (that had grown to 100k+ followers). Instead, I began to focus on a brand new account devoted entirely to my small business. In this episode, I'll talk about the events in my life that led me to make the change and why I'm so glad I did! Let me know what you think in the comments!! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Personal IG: https://instagram.com/stephanielynnkase Business IG: https://instagra...

Oct 12, 202334 min

Q&A: What no one talks about when it comes to email marketing

So much of email marketing seems so mysterious. We might already know that we need freebies to grow our list, or launch campaign strategies to create a successful launch... but what do those things actually look like? In this episode, I'm answering your REAL questions all about email marketing. Listen in and let me know what you think! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Inbox to Income: https://stephaniekase.com/inboxtoincome Flodesk - 30 day free trial + 50% off of your first ...

Oct 05, 202337 min

My email open rates dropped to 1%… how I recovered & now have 40% average open rates!

Early in my business, I had a major email crisis. In today's episode, I'll tell the story of one of my biggest setbacks. I'll go on to share that this was NOT the end of SK, and I took some major steps in correcting the problem and moving forward. Today, I think these practices are good habits for any business owner! Listen in - this one's a doozy! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free Email Class: https://stephaniekase.com/emailclass Flodesk - Free 30 Day Trial + 50% off You...

Sep 28, 202326 min

Podcast vs. YouTube: The differences between the two & why I now have both!

As a business owner, it can be overwhelming to try to show up on EVERY social media platform out there. Over the past year & a half, I've been examining which platforms are working the most for our audience and why. In today's episode, I'll share all of my thoughts and I'll even let you know what new strategy we've been testing all summer! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: My Exact Formula for Making Money with YouTube: https://stephaniekase.com/youtubeformula EMAIL US! Ha...

Aug 08, 202321 min

One overlooked way to grow your business on Instagram to make more sales & elevate your brand value

Growing my Instagram account has had an incredible impact on my business throughout the years. My account has allowed me to acquire new customers, pivot my niche and so much more. Over time, I've come to realize that there's one MAJOR element to consider when trying to grow on IG... catch today's episode to hear all about it! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free reels class! Grow your business reach with reels: https://stephaniekase.com/reelsclassyt Instagram Growth: https:/...

Aug 01, 202322 min

Steal my current social media strategy for growing my small business.

It's no surprise to me that creating content for your business might feel like an overwhelming task. With so many different platforms, you might feel at a loss of where to go or what to post. In this video, I'll share my current social media strategy, and share why it's what is working for us! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We'd LOVE to...

Jul 25, 202320 min

Email Marketing for Passive Income: 3 strategies for making sales on auto-pilot

One thing that I have loved about implementing passive income into my business is the way that it can be scaled into a major source of income. In this video, I'll talk about ways that I have enhanced my passive income strategies in order to increase revenue in my business, and I think you can totally introduce these strategies into your business, too! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: 30 Day Free Trial & 50% off Your First Year of Flodesk: https://stephaniekase.com/flodesk...

Jul 18, 202324 min
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