In this episode of Troubleshooting Enablement , Devon McDermott sits down with Ciara Byrne - VP of Revenue at SupportNinja - to explore how enablers can scale smarter by partnering with outsourced teams. Ciara’s career has spanned sales enablement, operations, pricing, and executive leadership across global organizations. Today, she’s building high-performing teams and enablement strategies that actually move the needle—and she’s bringing that wisdom to help listeners navigate one of the most de...
May 07, 2025•36 min•Ep. 156
In this episode of Troubleshooting Enablement , Devon McDermott sits down with Felix Krueger—former consultant, startup founder, and longtime enabler—to explore what it really takes to go from in-house to independent. From his early days in enterprise enablement to building and selling his own company, Felix has worn nearly every hat in go-to-market. Today, he’s back in-house at CarSales while continuing to advise enablers looking to branch out on their own. If you’ve ever considered becoming a ...
Apr 09, 2025•40 min•Ep. 155
In this episode of The State of Sales Enablement, Coach K sits down with Dr. Tom Tonkin—sales enablement OG, academic, and data whisperer—to explore what truly makes enablement work. From his early days as a sales leader at Oracle to earning a PhD in Organizational Leadership, Tom’s unique journey has equipped him with rare insight into what actually moves the needle in sales performance. Today, he’s on a mission to bring statistical rigor to the world of enablement—and help practitioners avoid ...
Mar 26, 2025•39 min•Ep. 154
In this episode, host Felix Krueger sits down with Kunal Pandya, VP of Global Revenue Enablement at Corsearch and Founder of Sales Velocity Labs, to break down the strategy behind running a highly effective SKO. With 17+ years in enablement, Kunal has refined an approach that aligns SKOs with business outcomes, maximizes engagement, and ensures key learnings translate into real sales impact. Here’s what we cover in this episode: The 5 golden rules of SKOs – why focusing on how teams feel can mak...
Mar 12, 2025•35 min•Ep. 153
How do you build a scalable, effective sales process—without overcomplicating it? In this episode of The State of Sales Enablement , Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing businesses. What you’ll learn in this episode: ✅ The SPARE Method – A framework for scalable, resource-light sales processes ✅ Why alignment across sales...
Mar 05, 2025•39 min•Ep. 152
In this special episode of The State of Sales Enablement , Felix Krueger flips the script and welcomes the show’s own co-host, Jonathan Kvarfordt (Coach K), to the other side of the mic. Known for his deep insights into AI, sales enablement, and go-to-market strategies, Coach K shares his vision for AI in sales, the evolution of AI agents, and the intersection of human connection and automation. We dive into his latest role as Head of GTM Growth at Momentum, the launch of the AI Business Network...
Feb 25, 2025•38 min•Ep. 151
In this episode of The State of Sales Enablement , Felix sits down with Carolyn Breeze (CEO) and Lauren Calautti (Chief Revenue Rocketeer) from Scalare Partners, an ASX-listed investment firm operating in Australia and USA. Unlike traditional VC firms, Scolari Partners takes a hands-on approach—providing commercial services that help startup founders and scale-ups build and refine their sales motions for sustainable revenue growth. Carolyn and Lauren share their unique perspectives on sales enab...
Feb 18, 2025•34 min•Ep. 150
In this episode of The State of Sales Enablement , Coach K welcomes Alex Matyushenko, a seasoned enablement leader with experience at AWS, Google, and Microsoft. From driving sales excellence to leveraging AI for scalable impact, Alex shares his expertise on influencing at scale, enabling leaders, and building high-performing teams—even when those teams don’t report directly to you. Here’s what we’ll cover: Enablement in 2025: What modern enablement really is and why it’s more critical than ever...
Feb 11, 2025•33 min•Ep. 149
In this episode of The State of Sales Enablement , Jonathan Kvarfordt (Coach K) welcomes Aaron Evans , co-founder of Flow State , a B2B sales performance and transformation consultancy. Aaron has spent 15 years in enablement, working across multinational corporations and fast-moving startups, and today he shares his insights on sales transformation, methodology adoption, and why enablement must be laser-focused on pipeline impact . Here’s what Jonathan and Aaron discussed: 🔹 Why methodology alo...
Feb 04, 2025•41 min•Ep. 148
Devin McDermott welcomes Felix Krueger , the founder of this very podcast, former enablement consultant, and seasoned enablement leader, to discuss one of the hottest topics in sales enablement today: enablement maturity models . Felix shares practical advice and expert insights into what maturity models are, why they matter, and how enablers can leverage them to evolve their functions and drive measurable impact. Tune in to learn: How to assess where your enablement function stands on the matur...
Jan 28, 2025•36 min•Ep. 147
In this episode of The State of Sales Enablement , Jonathan Kvarfordt (Coach K) welcomes Kieran Smith, Senior Director of Enablement at TechnologyAdvice. With years of experience transitioning from sales leadership to a data-driven enablement leader, Kieran dives into the strategies that transformed his organization’s enablement approach. From streamlining SDR onboarding to launching high-impact product enablement programs, Kieran shares the insights and frameworks that every enabler can use to ...
Jan 20, 2025•39 min•Ep. 146
In this episode of The State of Sales Enablement , Felix Krueger, your host, welcomes Alex Bedford, a seasoned enablement leader with extensive experience in scaling enablement functions globally. From managing regional enablement teams to leading global initiatives, Alex shares his unique insights on scaling impact, navigating organizational politics, and thriving as a team of one in a startup environment. Here’s what Felix and Alex discussed: Scaling enablement globally: How Alex approached sc...
Jan 13, 2025•41 min•Ep. 145
In this episode of Troubleshooting Enablement , Devon McDermott, your host and EnableNerd, welcomes Federico Presicci, enablement strategist, leader of GetAccept’s enablement team, and creator of the Enablement Insight blog. With extensive experience in building enablement functions and sharing best practices across the community, Federico dives deep into maximizing the value of enablement technology and AI-driven strategies. Here is what Devon and Federico discussed: Clarifying outcomes and ali...
Jan 06, 2025•46 min•Ep. 144
In this episode of The State of Sales Enablement , Jonathan Kvarfordt, a.k.a. Coach K, sits down with Krystina Moustakis, an organizational psychologist and enablement expert, to dive into how enablement can drive performance through a unique people-centric approach. Krystina shares her journey from teaching to organizational psychology and how her background shapes her refreshing perspective on enablement and business performance. They explore how to define and align enablement metrics to busin...
Dec 17, 2024•28 min•Ep. 143
In this episode of The State of Sales Enablement , Coach K is joined by Federico Presicci, a prominent sales enablement leader and creator of insightful practitioner-led content in the enablement space. Federico shares his unique journey from arriving in the UK without speaking English to becoming a recognized voice in sales enablement. Together, they discuss the critical components of effective enablement, the importance of strategy, and how to leverage data to drive measurable outcomes. Here’s...
Dec 10, 2024•46 min•Ep. 142
In this episode of The State of Sales Enablement , your host Dannii Mathers is joined by Lawrence Wayne O'Connor, a sales enablement leader and advocate for leveraging culture to drive sales success. Based in the UK, Lawrence shares his unique journey into sales enablement, his perspectives on cultural assets, and how these can be harnessed to empower sales teams and create lasting impact. Here is what Dannii and Lawrence discussed: Lawrence’s journey from basketball and business school to sales...
Dec 03, 2024•55 min•Ep. 141
In this episode of Troubleshooting Enablement , Devon McDermott, your host and EnableNerd, welcomes Sean Lane, RevOps expert, co-author of The Revenue Operations Manual , and host of The Operations Podcast . Sean is also a founding partner at Beacon GTM, where he helps early-stage companies optimize their go-to-market strategies. With over a decade of experience in RevOps and SaaS, Sean dives deep into the synergies between enablement and operations. Here is what Devon and Sean discussed: How to...
Nov 26, 2024•39 min•Ep. 140
In this episode of The State of Sales Enablement , Coach K sits down with Samantha McKenna, founder of SamSales Consulting, to explore the evolving dynamics of sales enablement and leadership alignment. Samantha, a well-known expert in sales strategy and enablement, shares valuable insights into what makes enablement effective, how to measure its impact, and why it’s essential to tie enablement efforts to business objectives. Samantha and Coach K dive deep into: Samantha’s Career Journey : From ...
Oct 16, 2024•33 min•Ep. 139
In this episode of The State of Sales Enablement , Coach K welcomes Tina Teodorescu, a behavioral science expert and founder of Talent Edge Advisors. Tina shares her fascinating career journey, from her background in psychology and behavioral science to becoming a fractional Chief People Officer, advising small businesses on talent strategy and organizational performance. Tina and Coach K dive deep into: Tina’s Career Path : How her passion for psychology and behavior science led her to organiza...
Oct 02, 2024•35 min•Ep. 138
In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Mike Kunkle, Vice President of Sales Effectiveness Services at SPARXiQ, author of The Building Blocks of Sales Enablement, and the mastermind behind the Sales Effectiveness Straight Talk newsletter. With decades of experience, Mike shares his views on how to maximise the impact of the sales enablement function. Here is what Devon and Mike discussed: How to effectively measure the business impact of...
Sep 23, 2024•55 min•Ep. 137
In this episode of the State of Sales Enablement, Jonathan Kvarfordt, aka Coach K, sits down with Cory Bray, a prominent voice in the sales enablement space and co-founder of CoachCRM. Corey shares his candid thoughts on the current state of enablement, discussing its challenges, inefficiencies, and the need for a more streamlined approach. With years of experience in sales and enablement, Corey offers a refreshingly direct perspective on what works and what doesn’t in the industry. Here are som...
Sep 02, 2024•26 min•Ep. 136
In this episode of the State of Sales Enablement, Coach K sits down with Christina Brady, CEO of Luster.ai, to explore the intersection of AI and sales enablement. Christina brings her extensive experience in sales leadership and enablement to the conversation, offering insights into the evolving role of AI in enhancing sales performance and training. Here are some of the questions Coach K and Christina attempted to tackle: How can AI be effectively integrated into sales enablement without overw...
Aug 26, 2024•29 min•Ep. 135
In this episode of Troubleshooting Enablement, Devon McDermott, aka EnableNerd, sits down with Eric Mingorance, Senior Director of Sales and Field Enablement at Zixi. Eric shares his vast experience, from working in media and tech to leading enablement teams in various capacities. They dive into the challenges of being a "Team of One" in enablement, offering practical strategies for managing workload, creating scalable programs, and maintaining effectiveness despite limited resources. Here are s...
Aug 21, 2024•45 min•Ep. 134
In this episode of the State of Sales Enablement podcast, Dannii Mathers sits down with Celine Gray, a seasoned sales enablement leader with over 25 years of experience. Currently serving as a sales enablement leader at Personio, Celine has also been recognized as one of the top leaders to watch and has delivered impactful keynotes at the Sales Enablement Collective. During their conversation, Dannii and Celine dive deep into several key topics: What are the critical gaps in how sales enablement...
Aug 12, 2024•40 min•Ep. 133
In this episode, Coach K interviews one of his favorite voices in the enablement community, Senait Isaac, who shares her extensive experience from customer success to tools enablement at PagerDuty. Senait delves into her strategies for effectively utilizing tools such as LinkedIn Sales Navigator and Gong to make sales teams more efficient and successful. They also discuss the challenges in defining the role of enablement in organizations and how leaders can better support and coach their teams. ...
Aug 04, 2024•24 min•Ep. 132
What do CROs expect from enablement? Well, what better way to find out than to ask one?! In this episode of the State of Sales Enablement podcast, Coach K speaks to Kevin "KD" Dorsey, a Demandbase top 25 sales leader and one of Salesforce's top 16 sales influencers to follow. KD has built teams from 0-$100M several times and insists that enablement reports to him at every organisation he works for. Here are some of the questions this episode tackles: Why is there a disconnect in the industry abo...
Jun 23, 2024•26 min•Ep. 131
In this episode of Troubleshooting Enablement, host Devon McDermott dives into the complexities of behavior mapping and competency tracking with special guest Nick Lawrence from Snowflake. Here are some of the questions they attempt to tackle: What recommendations do you have for someone starting from scratch with behavior mapping and impact tracking? What recommendations do you have for enablers working in an environment with questionable data? What are some tips for enablement folks who don't ...
Jun 16, 2024•43 min•Ep. 130
In this episode of the State of Sales Enablement, Coach K chats with Greg Qualls, a seasoned revenue enablement expert and currently the Director of Global Enablement at Platform.sh. Greg shares his extensive journey from direct sales at UPS to his global revenue enablement leadership role, emphasizing his transition into tech sales and his passion for comprehensive enablement strategies that extend beyond just the sales team. Here are some of the questions Greg and Coach K explored: What inspir...
Jun 09, 2024•36 min•Ep. 129
In this episode of the State of Sales Enablement, Felix Krueger talks with Paul Butterfield and Keenan, two veterans in the sales enablement space. Paul Butterfield, known for his work at the Revenue Enablement Society, and Keenan, the author of "Gap Selling," bring their extensive experience to discuss the Revenue S.P.E.E.D. Model and how it can help can bridge the divide between skill development, opportunity management, and forecasting. Here are some of the questions Paul and Keenan tackled: ...
Jun 03, 2024•32 min•Ep. 128
In this episode of the State of Sales Enablement, Dannii Mathers talks with Ravi Rajani, one of the most captivating storytellers in the tech revenue world and the host of The Influential Communicator podcast. Ravi shares his journey from corporate sales at Citibank to becoming a renowned keynote speaker and storytelling coach, focusing on helping tech revenue teams ditch feature selling in favor of storytelling to build trust with buyers. Here are some of the questions Ravi and Dannii tackled: ...
May 26, 2024•34 min•Ep. 127
