Turning Visitors into Customers with Paid Media
Jul 14, 2020•16 min•Ep. 110
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Episode description
Paid media often brings to mind mascots, jingles and Super Bowl commercials - and while they are all important, they're not part of a PESO model strategy driven by communications and marketing! Today, Gini is talking about using paid media in search and social to help turn traffic into clients and customers.
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