Leveraging Authority from a PESO Model Program

The last piece of an integrated PESO Model program before you start measuring is authority. That's what happens when you've built a reputation for an individual or organization. If you've been listening to the PESO model series, and learn how to implement it through the certification, you know that authority is the result of your work. There is some work you'll need to do as well as the organic results you'll get, and that's what Gini is talking about on this week's episode of the Spin Sucks Podcast.