How to Use Earned Media In the PESO Model Process
Jun 30, 2020•14 min•Ep. 109
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Episode description
In the PESO Model process, where earned and owned media overlap, search engine optimization reigns supreme. Though SEO seems scary to a marketer or communicator who is not trained in the intricate details of the specialty, we are not going to focus on anything technical. Rather, the process focuses on doing what you do best while implementing some search engine optimization at the same time.
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