Workplace toxicity is caused by the action, or inaction, of leadership, and that is true whether you're working together in an office, have a hybrid setup or are fully remote. Gini Dietrich is talking about building trust and making sure that toxic culture never has a chance to settle in.
There is one thing that is critical when managing a crisis that has to happen in person and on time: saying you're sorry. This is easier for many executives in theory than practice and on today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to navigate different times of crises with empathy.
People are always looking for the easy way forward - it's kind of human nature - but it's usually not the best choice. You will always have better results with consistent work towards longer term strategies. Gini Dietrich is talking about how and why on this week's episode of the Spin Sucks Podcast.
There is a lot going on out there, and you need to be up to date on what is happening in your industry and the world at large if you want to be a valuable strategic partner for your company and clients. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about using anti-fragile tactics to protect your business no matter what happens.
Many of today's executives grew up understanding that you should never discuss money, politics or religion in polite company, but times are changing and more and more consumers are expecting companies to take a stand one way or another. Gini Dietrich is talking about how to communicate your values as a brand, and sharing some examples of massive successes and failures in doing so on this week's episode of the Spin Sucks Podcast.
Very often, media opportunities involve providing access to members of the media - and that is a relationship that can be a little fraught. There are risks inherent in providing access to journalists and other professionals, and on this week's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to navigate the line between being open and transparent and accidentally spilling the beans on sensitive or damaging information.
It's time for society to make changes - big ones - and generative AI is going to be a huge part of that. Today on the Spin Sucks Podcast, Gini Dietrich is talking about the unintended consequences, both good and bad, that could happen as this process unfolds as well as what we might be able to do with all of the time AI could potentially save us.
It's a fact that women are still underpaid compared to their male counterparts, and there's no one who can change it but us. One of the reasons this happens is that women are less likely to negotiate for what they are worth when taking a new role, asking for a raise or even engaging with new clients. Gini Dietrich is talking about how to do it on this week's episode of the Spin Sucks Podcast.
Perfectionism can cause problems in many different ways, and areas of your communications plan. Good and Finished is better than absolutely perfect for you, and for your team members. Gini Dietrich is talking about how perfectionism can demotivate your team and prevent you from moving forward on the Spin Sucks Podcast.
In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why it's so important to always live by the golden rule. Aside from being the right thing to do for it's own sake, you never know who you're going to meet, or who they know.
It seems like everyone is having more difficulty getting media placements than they used to - the old strategies for getting earned media just aren't working any more, and that means we need to update our approach. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast.
What does it mean for you as a professional communicator when you have to do more with less as budgets constrict? On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to navigate layoffs, hiring freezes, budget cuts and more over the next year. Now is the time to focus on what you know works.
Have you jumped on the Generative AI bandwagon yet? It can be a powerful tool to help you work more efficiently, and today on the Spin Sucks Podcast, Gini Dietrich is talking about some of the strategies you can use to get started, the latest guidelines from the PR Council, and why you really need to fact-check.
It can be easy to create the expectation that you're always available via email or slack or any of the other channels we use to communicate with our teams and clients. On today's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to create a culture of communication that is a little easier to manage.
Complaints against a brand - real or not - can now be immediately distributed around the entire world, and that means that the role of communication professionals has changed too. Gini Dietrich is talking about reputation management in a highly-scrutinized environment on today's episode of the Spin Sucks Podcast.
It's important for the stories we tell to be meaningful to ourselves as communicators, and to the audience that ultimately receives them - but we don't want to drift into creating or exaggerating drama. Gini Dietrich is talking about how to become better storytellers on this week's episode of the Spin Sucks Podcast.
More and more companies are talking about bringing people back into offices, despite most employees not being interested. Apparently there is no replacement for in-person culture and mentorship. Gini Dietrich is talking about why remote can be perfectly fine if you're willing to make just a few adjustments.
When does it make sense to hire a coach? Gini Dietrich shares when and why you should hire a coach.
It used to be that the 'best practice' for companies having opinions on social issues was: don't! But that is all changing and today on the Spin Sucks Podcast, Gini Dietrich is talking about the role of communications in helping an organization speak up about it's values.
If the looming recession is making you nervous for your agency or business, then you should be thinking about how to evolve your services and offerings to make sure you're able to weather the storm. Gini Dietrich is talking about what to do, and how to communicate it's value on this week's episode of the Spin Sucks Podcast.
It's time to stop procrastinating - your marketing needs to be working for you, and be resilient in the face of economic shifts. Identify what is really working for you, and make sure your income is diversified enough, to weather the tides. Gini Dietrich is talking about how on the Spin Sucks Podcast.
Gini Dietrich thinks that you should stop being afraid of contributed content, and make it an integral part of your communications strategy. You control the message, the anchor text and the URL - and it's easier to place than many other types of content. Learn all about it on this week's episode of the Spin Sucks Podcast.
Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.
A civil conversation on social media might sound like an oxymoron, but some companies have been making an effort with features that allow communicators to control the tone of conversations. Today on the Spin Sucks podcast, Gini Dietrich is talking about how to moderate your social media accounts to keep the trolls at bay.
If you want to succeed, you need a strategic plan. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to create and communicate strategic plans for your company or clients.
The best time to plant a tree is 10 years ago, and the second best time is today. A new business tree is the foundation of a relationship that can turn into clients, opportunities and professional connections... if you can stay top of mind between the time you plant and the time it bears fruit. Gini Dietrich is talking about how, today on the Spin Sucks Podcast.
Most executives suck at communication, and they overlook the most powerful tool in their tool belt...the communications professional. This week on the Spin Sucks podcast, Gini Dietrich dives into a recent Axios article detailing why executives are bad communicators and what they can do about it. Axios Finish Line: Why leaders are bad communicators
There is nothing like the feeling of receiving and RFP and imagining what winning it could mean for your business. They're not always a good idea, however, and sometimes it makes the most sense to respectfully decline. This week on the Spin Sucks Podcast, Gini Dietrich is talking about RFPs, what clients expect from them, and how much it can cost just to respond.
There is a lot in communications you have to react to rather than create and control, but Owned Media is all yours. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make the most of your Owned Media and integrate it into your PESO program.
Is sales enablement all there is to communications? You and I would say no, but a lot of executives, especially those with a sales background might be inclined to think so. In this week's episode of the Spin Sucks, Gini Dietrich is bridging that divide by talking about how the PESO model can be specifically applied to the buyers journey.
