Trust in the media is declining - and often for pretty good reason. On today's epispde of the Spin Sucks Podcast, Gini Dietrich is talking about why, what role PR professionals and journalists have it it, and what you should be doing to keep your credibility high. Join the Spin Sucks Community SpinSucks.com/spin-sucks-community.
PR has expectations and a perception issue - together these can make for a challenging reputation and a major hurdle to overcome when they're pitching their services - especially when there is someone sneaking around with alternative goals. Gini Dietrich talks about why this is and what you can to about on this week's episode of the Spin Sucks Podcast.
Mental Health has always been important, but it hasn't always been something we talked about. The pandemic has changed all that and employees around the world are reconsidering their work lives. Companies who want the best talent need to be hyper aware of how their employees are doing. That's what Gini Dietrich is talking about on this weeks episode of the Spin Sucks Podcast.
In this week's episde of the Spin Sucks Podcast, Gini Dietrich is talking about how far Spin Sucks has come over the years. She looks back to the beginnings of the blog (and shares the very first blog post that appeared on it!) and talks about how things have, and continue to change for the better.
Usually, when someone shares copywritten content, it's often an innocent, or perhaps ignorant, mistake. Most people are gracious when you point it out, and correct the issue - but then there are those that don't- and they tend to blame it on the intern. A lot of things get blamed on interns - is that fair? Find out on this week's episode of the Spin Sucks Podcast with Gini Dietrich.
While the PR industry isn't as diverse as it should be, many agencies have made tangible commitments to do better. These commitments don't mention pay equity - which is still a problem. Learn about it on this week's episode of the Spin Sucks Podcast with Gini Dietrich.
Annual CMO Spend Survey from Gartner is out and it's not pretty. Marketing budgets have fallen to their lowest point in the history of they survey. So what are companies spending their marketing money on, and how can you make the most of it? Find out on this week's episode of the Spin Sucks Podcast with Gini Dietrich.
If you're in PR you probably send pitches, and if you're a journalist, you probably get them! A recent survey from Propel says that "journalists are remarkably quick to open media pitches if interested..." Gini notes that it's more likely to be an email scanning service within the first 10 minutes after sending than a human being who can make a decision. Gini breaks down the reults of this survey and talks about how to tweak your strategy accordingly. https://www.propelmypr.com/blog/propel-media...
Business leaders need to change their thinking around the value of communications. There are a lot of erroneous perceptions (some of them pretty mean!) about PR, and we need to combat them! Gini Dietrich is talking about how on this episode of the Spin Sucks podcast.
When organizations have public mishaps, it's often blamed on faulty PR - and the thinking goes that if you fix the communications problem, and a future free of damning press scrutiny awaits. This is sometimes true - but not usually. PR woes are usually a result structural issues within a company, and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why it happens, and how to make sure it doesn't happen to you.
If 2020 taught us anything, it was that everyone has been re-examining the brands we buy from, for, invest in, work for and otherwise support. Issues of morale, engagement and culture are more important than other, and that means a new emphasis on internal communications. But mistakes are still being made - especially in communicating how we're going back to work. Find out how to make sure you're saying what you need to on this week's episode of the Spin Sucks Podcast.
How much can AI really do for us? There are tool and services available now that are offering some pretty impressive AI generated materials - but they're not quite ready to replace us yet. Join us on this week's episode of Spin Sucks to talk about what artifical intelligence can do for your communications program.
The JOTW Strategic Comms Strategy Survey has recently been released, which analyzes what is going on in the communications industry, and as you might suspect, there are some challenges that communicators are facing. From DE&I to internal communications, from leaders that don't get it to the lingering effects of the pandemic, from measuring efforts to cutting through the noise, Gini Dietrich talks about how to manage these challenges. Resources Included 2021 JOTW Strategic Comms Survey MuckRa...
As much as we might like to trust who we meet, watch and read - there are people and companies out there using fake personas to handle their outward facing communications. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the ethics of fake personas, and what to do if you encounter one.
On this week's episode of the Spin Sucks Podcast Gini Dietrich is breaking down the results from a recent survey conducted by MuckRack about the challenges that the PR industry is facing. From budget limitations to inability to measure quantifiable results, find out what other communicators are working on, and what you can do to improve your own results.
If you're starting a corporate blog, you need it to start producing results as quickly as possible, but that's no easy feat. Blogs can be one of the most challenging projects communicators take on. Gini Dietrich knows all about it and is sharing seven ways to start seeing success out of the gate.
Our role has become more essential as we have helped keep organizations focused and moving forward in the past 15 months. The Ragan Communications Benchmark Report breaks down the changes in communications and what a communicator’s role will be in the next three to five years. Gini Dietrich reviews the findings of the report, including communications budgets, technology and mobile communication trends, crisis planning, and much more.
As a communicator, you need to be able to stand up to yourself—on everything from boundaries and your personal time to protecting your ideas and intellectual property. IP theft is a major concern for us right-brained creatives and you need to find the balance between being friendly and making sure you're compensated for your work. Gini Dietrich talks about how you can walk that line in this week's episode of the Spin Sucks Podcast.
If the pandemic has taught us anything about business, it's that communications expertise is not just necessary, it's imperative. From political and economic upheaval to a global movement for social justice to a mass exodus of women from the workplace—it's the first time in history we've seen so many crises at one time, and the companies weathering them are the ones with communications experts at the decision-making table. Gini Dietrich explains why in this week's episode of the Spin Sucks Podca...
Sometimes you have to make tough decisions about opportunities that come your way. You might have heard the advice "if it's not a heck yes, it's a no." If you're waffling on a decision, or you feel like there are important reasons to say yes to something you're not wildly enthusiastic about, there are really good reasons to maintain your boundaries and priorities and say no. Gini Dietrich is talking about how to do that on this week's episode of the Spin Sucks Podcast.
You can tell things are starting to get back to normal when your small child brings a run-of-the-mill cold home from school. So today, please enjoy this popular episode from 2019 about doing your own professional development, so you can stay up to date with what's happening in your industry. Gini Dietrich will be back next week with a new episode!
Things are getting better in the world, but the covid-fog doesn't seem to be lifting; people are still bone tired. Gini Dietrich is one of them, and on today's episode of the Spin Sucks Podcast, she's talking about strategies for dealing with it.
On this week's episode of the Spin Sucks Podcast, Gini Dietrich continues last week's discussion about business models—and gets deep into how a service business can find the types of clients who follow the Goldilocks Principle: they are just right.
It's hard to scale a business offering just on thing at one price point, so in this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing 8 different pricing models that you can use to diversify your offerings and serve a broader range of people.
One Pitch released a survey of journalists because they thought that other reports didn't sufficiently address what journalists really want and the tactics for pitching them effectively. On this week's episode of the Spin Sucks Podcast, Gini Dietrich discusses what that new survey reveals.
It is important for communicators to understand how our cognitive biases and assumptions affect the messages we're sending to our different audiences. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about empathy and compassion in our communications.
The last week has been Spring Break in Chicago, so instead of a new episode, Gini Dietrich is sharing the most popular show of 2019, all about the different ways you can make money on the side of your traditional salary as an employee or income as a business owner.
There have been a lot of wild PR-Related stories in the news lately - a cinnamon-coated shrimp tail, Dr. Oz on Jeopardy, and a hospital giving vaccines to friends rather than the people who were entitled to them. Sometimes crises are of a company's own making, but oftentimes they're not. What's real, what needs attention, what is attention-getting, and how to handle a crisis when it's made out of thin air? That's what Gini Deitrich explores on this week's episode of the Spin Sucks Podcast.
Journalism is one of the industries that has been thrown on its head because of COVID-19. In this episode of the Spin Sucks podcast, Gini Dietrich talks about the changes journalism professionals have seen, what they're doing about it, and what it means for you.
By now, many workers are completely digitized - with work and leisure all happening online. There have been major changes in every sector, while companies and governments try to figure out exactly what it all means as parts of the country start to re-open. One of the biggest changes in the way companies are talking about their values, and what customers are beginning to expect from the brands they use. That is what Gini Dietrich discusses on this week's episode of the Spin Sucks podcast.
