You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cryptic as it sounds, Rumi has a great point, especially when you apply this wisdom to social media. The thing is, you can't possibly be on all the social media channels AND still build a meaningful connection with your target audience. This week, we talk about the wonderful world of social media and how to keep your communications plan simple and ef...
Oct 16, 2018•9 min•Ep. 21
The Spin Sucks community is the best! We’ve received a lot of really smart questions, and today, Gini is giving you some really smart answers. From analytics to revenue and contractors to demonstrating ROI, there’s sure to be something you’ll find useful and can implement today to make your business more successful. Also, make sure you listen to the very end and find out if Gini survives the lightning round!
Oct 09, 2018•15 min•Ep. 20
What does your blog, your podcast, your eBook, and your newsletter all have in common? They’re all content and they are YOURS. If you haven’t been investing time and effort in creating your own content, then you’ll find today’s focus even more valuable. Because we've saved the best for last, the last letter in the PESO model, Owned Media, and why you need this in your communications strategy.
Oct 02, 2018•12 min•Ep. 19
Have you ever posted something cringe-worthy on your social media account? The thing about the internet is mostly everything stays there - FOREVER. Today, we're diving into the third letter of the PESO model: Shared Media. What happens when a company (or a person) makes a mistake and social media absolutely dumps on them for a couple of days? It’s time to learn how to be masterful with social media as part of your communications strategy, and why it’s a force to be reckoned with.
Sep 25, 2018•9 min•Ep. 18
We already talked about how to get the most out of Paid Media, but now it’s time to jump in and understand the second letter in PESO -- “E” for Earned Media. Done correctly, Earned Media is an effective strategy that can catapult your business or product in front of the masses, and more importantly, the right audience. Today, Gini explains how this section of the PESO Model allows your brand to develop credibility and authority and why it is crucial to your success when targeting your audience.
Sep 18, 2018•15 min•Ep. 17
Last week on the Spin Sucks podcast was a refresher course on how implementing the PESO Model in your business communications and marketing plan can significantly increase your authority among consumers, build brand recognition, and generate qualified leads. In today’s episode, Gini shares how you can get the best bang for your buck and harness the power of Paid Media regardless of the scale of your budget or the size of your intended audience.
Sep 11, 2018•10 min•Ep. 16
Last week, Gini dove deep into blogging and how it can be beneficial to some businesses’ communications and marketing strategy. Blogging is just one of the many moving parts that fits into a much larger communications strategy. So how do you create an effective communications strategy that would boost your authority, build brand awareness, and generate qualified leads? Look no further, because in today’s episode, Gini gives us a refresher course on one of her best developed secret weapons: the P...
Sep 04, 2018•8 min•Ep. 15
It seems that almost everyone has their own blog these days. From influencers to entrepreneurs, heck, even corporations joined the blogging scene to gain traction, and maybe even try to understand what all this, “blogging is king” hullabaloo is about (caution: the latter probably is not as dynamic as the first two, ugh). But is blogging really good for your business? In this episode, Gini talks about her blogging roots, how said roots have evolved, and how you can blog better, faster, and more e...
Aug 28, 2018•15 min•Ep. 14
Being an influencer doesn’t mean being lazy and using clickbait. It means having a real audience and making the industry better. If you’re trying to grow your business and your brand, how do you know which influencers will really help you? In today’s episode, Gini talks about how to work with the kinds of influencers who will truly help you AND your industry.
Aug 21, 2018•9 min•Ep. 13
Everyone’s got issues, no exception. But when it comes to achieving your goals, there are few personal issues that can truly hamstring your attempts to make progress. In this episode, Gini covers the four horsemen of The Issues List and dishes out some advice for tackling each one.
Aug 14, 2018•12 min•Ep. 12
What do rocks, pebbles, water and a glass have to do with communication plans? With some help from Gini Dietrich, more than you think! Tune in to this week’s episode to find out how to get your biggest rocks in a row and make time for all the pebbles and sand that tumble on to your plate every day.
Aug 07, 2018•16 min•Ep. 11
We’re at mid-year, and we have an important question for you. How are those resolutions you made in January coming along? If you’re one of the few who actually follows up on your goals, good for you! If this question made you uncomfortable, then this is the episode you need to hear. You might just be setting goals in a way that you can’t keep them, and Gini Dietrich has some solutions to help you finally get it right.
Jul 31, 2018•12 min•Ep. 10
Facebook is dead. LinkedIn is a wasteland. Twitter is a waste of time… or so people would have you believe. Is it even worth it for your brand to be on social media at all these days? The answer is no AND yes. Today, Gini talks about why some brands should leave social media and how, for other brands, it’s a golden opportunity to make some real traction. In this episode, you’ll discover how to jump in and put the social back in social media.
Jul 24, 2018•14 min•Ep. 9
Sometimes it only takes one SWOT to rule them all. When it comes to your business, product or strategy, breaking down your greatest strengths, weaknesses, opportunities and threats can help you to make the right decision at the right time. This week, we’ll be demonstrating the SWOT analysis and discussing its ability to give you a quick and clear picture of where you’re at.
Jul 17, 2018•10 min•Ep. 8
“Dark social media” isn’t as ominous as it sounds, we promise. These days, conversations on social media are getting smaller and smaller. While the days of broad public engagement have been dissolved into the era of the social media bubble, it’s still possible to gain some worthwhile traction in the smaller corners of the web.
Jul 10, 2018•9 min•Ep. 7
What are your values? What will your brand engage with and what will it stay away from? Knowing the do’s and don’ts of your brand will help your organization find great clients and create solid working relationships.
Jul 03, 2018•11 min•Ep. 6
There’s nothing that makes a CEO happier than good metrics. And nothing annoys a CEO like fluffy and flashy PR numbers that offer no real insight into their business. Check out some of Gini Dietrich’s favorite metrics that will help you communicate progress and change in a goal-focused and actionable way.
Jun 26, 2018•11 min•Ep. 5
Are you one of those people who sees faces in everything? The clouds, dark alleys, toast? It’s called Pareidolia, and it makes the unrelatable, relatable by turning inanimate objects or abstract concepts into something we can tell stories about and have experiences with. You can harness this phenomenon with your brand by creating a brand persona.
Jun 19, 2018•14 min•Ep. 4
Elon Musk launched a Tesla into space. Unless you’ve been living under a rock, you also know he named the mannequin driver Starman. It all seems like a ridiculous PR stunt, but it wasn’t. At least not in the sleazy way. What Elon did was share his sweeping vision for the future in a way that was guaranteed to go viral. You might not have billions and a major corporation backing you, but you can take some profound lessons from Mr. Musk.
Jun 07, 2018•8 min•Ep. 1
Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from other companies. If the only way your fans recognize you is by the reply email, it’s time to rethink how you write.
Jun 07, 2018•7 min•Ep. 2
You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were rather than an accurate portrayal of you and your clients. That’s why it’s very easy to fail at creating a compelling brand voice.
Jun 07, 2018•13 min•Ep. 3
The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. Join host Gini Dietrich for tips, tricks, and stories. We can change the PR industry...together.
Feb 21, 2018•3 min
