Pull the levers: How Ryu Yokoi is powering Unilever's data-driven, social-first future
Jun 03, 2025•29 min•Season 1Ep. 193
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Episode description
In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.
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