For some speakers, presenting in front of an audience is only the beginning of their impact, but knowing exactly how to expand beyond the stage can be intimidating. On today's episode of The Speaker Lab, Joe Sanok is sharing some best practices for building out your audience. Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. In episode 269, Joe walks us through the finer details of creating ad...
Dec 24, 2019•30 min•Ep. 269
How writing and speaking go together may seem obvious, but there are important distinctions and here to explain what they are is Ryan Holiday. Ryan is a best-selling author of several books as well as an in-demand international speaker. On episode 268, he tells us more about how writing and speaking go together in his business, as well as his process for writing and developing a talk and how he gets into the zone before speaking to big audiences. You can hear us dig into those topics and more on...
Dec 17, 2019•38 min•Ep. 268
Jesse Cole has a unique story that highlights how to use creativity to stand out, and you are going to hear it on this edition of The Speaker Lab! I won't give away too many details because I don't want to spoil it for you, but we will be hearing his modern-day Field of Dreams story as well as how his entrepreneurial journey ties into his speaking business. We also talk about how to zig when the world is zagging, why he wears a custom yellow tuxedo and much more on episode 267 of The Speaker Lab...
Dec 10, 2019•33 min•Ep. 267
How do you know what to ask for your speaking fees and when to raise them? And should you work with speaking bureaus? Josh Linkner is the man to ask and he's here with the answers on today's The Speaker Lab. Today with Josh, we discuss how to know if your fees are too high or just right, and how to know when to raise them. He also shares how to set yourself up to be ready to work with bureaus and how to know if they are a good fit for your business. Get ready for all of that and more on episode ...
Dec 03, 2019•32 min•Ep. 266
One of the important aspects of speaking is solving a problem for the right audience. So how do you choose the right audience and find the most pressing problem they are facing? There's one man to answer these questions and he is here today: Mr. Terry Brock. Terry has been in the speaking industry for a few decades and he has a wealth of knowledge! Today he shares how to ensure you are solving a specific problem for a specific audience, and how to validate that in the marketplace. We also touch ...
Nov 26, 2019•35 min•Ep. 265
Our guest for episode 263 of The Speaker Lab is Mike Pacchione and he's giving us his 5 strategies for storytelling from stage. Mike is a speaker and coach who works with a lot of names you'd recognize and he helps his clients tell better stories during their speaking engagements. You can find out more about his back story on his first visit to The Speaker Lab in episode 9 . We will also do a brief breakdown of one of Seth Godin's stories. You can hear that breakdown and more on the 263rd editio...
Nov 12, 2019•34 min•Ep. 263
How to use slides, stories, and data in your speeches is something every speaker should know, whether you're new to the game or have been around for a while. And there's no one better to spell it out for us than Nancy Duarte. Nancy is the author of several books including Illuminate , Resonate and her most recent book, DataStory . She is also a prolific speaker and storyteller and on today's show, she explains when to use slides, the most common slide mistakes speakers make and how to use both d...
Nov 05, 2019•36 min•Ep. 262
What does it mean to be a self-reliant entrepreneur? Our guest today is here to tell us; he has literally written the book on the subject! John Jantsch is a phenomenal speaker and author, and today we're talking about how he uses speaking for lead generation for his business and how he has created longevity and relevancy as a speaker for over 30 years. We wrap up with his latest book, The Self-Reliant Entrepreneur and we do something that we've never done before on any show. Stay tuned for that ...
Oct 29, 2019•33 min•Ep. 261
How do you know if your speaking topic is financially viable or if your audience will actually pay to hear what you have to say? The man to answer those questions and more is your friend and mine, Clay Hebert. Clay was here way back on episode 5 of The Speaker Lab and today he is back. We have a fun conversation about several topics including how to figure out if your audience or target market can actually pay speaking fees, the best way to respond to the question of what do you do and why you n...
Oct 22, 2019•35 min•Ep. 260
Scott Stratten is a phenomenal professional speaker who has been in the business well over a decade, and today he tells us what he's learned about how to stay relevant as a speaker. We also talk about Imposter Syndrome why even the most accomplished speakers are not immune, and his latest book, The Jackass Whisperer. This is a fun conversation full of Scott's trademark honest wisdom so join us for episode 259 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: Do you have to be the expert on som...
Oct 15, 2019•43 min•Ep. 259
How can you create a really great event? One person who knows is Chris Mefford. Chris knows the 5 parts to a successful event and he's going to tell us what they are on today's episode of The Speaker Lab. As the former VP of Development with Dave Ramsey and a business coach and consultant today, Chris has a massive amount of experience when it comes to putting on events of all sizes. Today he tells us how to think about, plan and program events. He has a lot of tricks of the trade and you'll hea...
Oct 08, 2019•36 min•Ep. 258
How to create a speaking pipeline might be one of the most important differentiators between those who speak full-time and those who wish they did! On today's The Speaker, we will be diving headlong into how to create, develop and manage a strong and healthy speaking pipeline. We each share how this one strategy has helped both of us build successful speaking businesses. Get ready to take some notes when you join us on episode 257 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: What is a pip...
Oct 01, 2019•29 min•Ep. 257
Do you have fears that hold you back? Most speakers do and here to tell us the five most common fears among speakers is your friend and mine, Eric Rheam. On today's show, we also talk about how to overcome those fears and we remind you that you are not alone on this journey. Get ready to tackle your fears and more on episode 256 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: How do you know if your message matters? Should you be willing to speak for free? Is your message going to evolve ove...
Sep 24, 2019•29 min•Ep. 256
How do you make a living speaking your life's story and stand out from other motivational speakers? How do you position yourself and make your story relevant and applicable to the right audiences? The man with the answers to those questions is our guest today, Josh Sundquist. Josh is an incredible speaker with an equally incredible life story, which he shares today along with what separates those speakers who make it from those who don't and the importance of hustle. It's all here on episode 255...
Sep 17, 2019•37 min•Ep. 255
One of the most challenging aspects of being a speaker is avoiding the feast or famine financial rollercoaster. Our guest today has advice on how to leave the rollercoaster ride at the amusement park, and keep your bank balance on an even keel. Mike Michalowicz first joined us on episode 119 and today he's back to talk about the financial side of speaking. Mike is an entrepreneur, well-known keynote speaker and best-selling author who has written several books including Profit First and his late...
Sep 10, 2019•23 min•Ep. 254
If you begin your career speaking to certain people do you know how to change target audiences? Or even if you should change target audiences? Never fear our guest for this episode has done it and she is sharing all the details! Vanessa Van Edwards began her speaking career talking to teens and parents, but today she runs the site Science of People. On episode 253 of The Speaker Lab she tells us why she changed audiences and how she did it as well as why she's moving to a new part of the country...
Sep 03, 2019•36 min•Ep. 253
What's one of the most important aspects of your business? Cultivating relationships as a speaker, and here to give us wisdom on that topic (and more) is Harriet Turk. On episode 252 of The Speaker Lab, we talk about a wide range of topics including how to connect with event planners and meeting planners via text and email and how to manage the busy times and the slow times in the speaking business. There's a lot to uncover and learn from Harriet so join us on this edition of The Speaker Lab. TH...
Aug 27, 2019•30 min•Ep. 252
Change is inevitable, but what is it like navigating life changes as a speaker? Our guest for today's episode of The Speaker Lab shares her journey. She's someone you know and love - Ms. Melanie Deziel. Since her last visit to the show, she's had some major life changes: like becoming pregnant! Having a child is a major life event and she'll tell us how she's changing her speaking business as a result. Listen in to hear how to navigate a significant change like having a child or any other major ...
Aug 20, 2019•36 min•Ep. 251
What's the best way to create and use new speaking material? Our guest, Ron Tite, knows how and he is sharing all the details on today's The Speaker Lab! Ron is a phenomenal speaker and accomplished entrepreneur who you might remember from episode 45 . He is back for episode 250 of The Speaker Lab to talk about his process when creating new content and testing it out, as well as how to put it together in a new talk. You'll hear all of that and so much more on the 250th edition of The Speaker Lab...
Aug 13, 2019•38 min•Ep. 250
What does a day in the life of a professional speaker look like? You'll find out on today's show! Today on The Speaker Lab, we get into how to organize your day and how to maximize your time, especially if you are growing your business on the side. Lastly, we wrap up with a look at a day in the life of a professional speaker: we walk you through what each of us does every day. Listen in to hear all of that and more on episode 249 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: What's the dif...
Aug 06, 2019•33 min•Ep. 249
How can you leverage your network to land more speaking gigs? There are plenty of ways and here to tell us is my co-host, Eric Rheam. On this episode of The Speaker Lab, we talk about specific ways to leverage your network including the importance of shifting your mindset and prioritizing your contacts in your network. Join us for all the details on those topics plus so much more on today's The Speaker Lab. THE FINER DETAILS OF THIS SHOW: What is a simple way can you better engage your market? W...
Jul 30, 2019•30 min•Ep. 248
If the idea of selling yourself as a speaker is your least favorite aspect of speaking then we have the solution for you! On this edition of The Speaker Lab, we are joined by my co-host, Mr. Eric Rheam. Eric is a successful speaker in his own right, and he's also a coach from our Booked and Paid to Speak. Today, Eric and I give you tips and strategies on how to develop the mindset of selling yourself as a speaker, how to organize your marketing assets and ways to experiment with what works and w...
Jul 23, 2019•40 min•Ep. 247
What could you accomplish if you were truly free to focus on the things you love most? A man who will help you find out is our guest today, the one and only Michael Hyatt. Michael is an amazing, successful speaker, author, and entrepreneur, as well as a husband and father. On today's edition of The Speaker Lab, Michael and I cover a lot of ground including his evolution as a speaker, and specific elements of his book Free to Focus that relate to your speaking journey. We talk about the freedom c...
Jul 16, 2019•36 min•Ep. 246
What event planners look for in a speaker may seem like a mystery, but today's guest is going to reveal all the secrets! Josh McGhee is an event planner who books professional speakers with fees ranging from a few thousand dollars up to $40,000. Today he'll tell us how he and his team choose those speakers, including the one thing they all must have or he won't book them, and what you can do to be a better partner with your clients and grow your referrals. Join us for those great insights from t...
Jul 09, 2019•36 min•Ep. 245
How to leverage YouTube for more speaking gigs may be a question you've asked yourself. If so your answer is on today's episode of The Speaker Lab, and you'll definitely want to hear! Joining us to talk about leveraging YouTube to build and grow your speaking business is Amy Landino. Amy has a YouTube following over 300k subscribers, and she's leveraged her success there to become an author and grow her speaking business. Today we talk all things YouTube, but we also dig into the broad topics sh...
Jul 02, 2019•34 min•Ep. 244
Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode! On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand. There's a lot of great content she brings to the show so join us...
Jun 25, 2019•36 min•Ep. 243
What's the current state of the speaking market like right now? Our guest, Brandon Edmonson, has the answers and he is telling all on episode 242 of The Speaker Lab! Brandon is the Vice-President of Premiere Speakers Bureau and today he'll share what they are seeing in the marketplace right now. We'll get into details like how far out clients are booking, what the fee range is and the different topics clients are booking. That's just a small slice of what we cover so join us and listen in to epi...
Jun 18, 2019•37 min•Ep. 242
How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons. Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today. We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask ...
Jun 11, 2019•27 min•Ep. 241
If becoming a speaker in the international market is something you dream about then you'll love this episode of The Speaker Lab! Our guest today has delivered 90+ plus events every year for the last 11 years, and has spoken in 57 different countries and has been paid to speak over 2500 times. His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results. You'll hear how he does that along with what the markets...
Jun 04, 2019•41 min•Ep. 240
Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality. Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis. You'll hear what gave him the confidence to finally leave and so much more on episode 239 of ...
May 28, 2019•34 min•Ep. 239
