Mike McCranie investing soybean checkoff dollars in USAPEEC

Soybean growers provide checkoff support for promoting U.S. poultry and egg exports. It makes sense since poultry accounts for more than half the disappearance of U.S.-produced soybean meal. Another way to look at this: What’s good for the export of U.S. poultry and eggs is good for U.S. soybean growers. In this episode of The Soybean Pod, Mike McCranie, South Dakota Soybean’s representative on the USA Poultry and Egg Export Council, puts into clearer focus the importance of soybean checkoff investment in foreign promotion of U.S. poultry and eggs.