The Sound Off Podcast - podcast cover

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.

Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.

The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.

Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.

With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.

New episodes are released weekly.

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Episodes

Laura G: Broadcasting to Gen Z

In this episode Laura discusses the changing face of radio, building a youthful audience, using social media and the importance of being on the ground in your market. Laura was born and raised in Atlanta, Georgia where she attended Georgia State. In college she started out in computer science before moving to a degree in journalism. Laura got her start in radio working the graveyard shift at the campus radio station Album88. “It was a really cool thing being someone who got to introduce people t...

Dec 10, 201931 minEp. 180

Matt Fogarty: Making the Jump

If you want to get pointed in the right direction to break into voice acting listen to this episode. Matt Fogarty is a name you may not be familiar with, but if you listen to the radio in western Canada you have probably heard his voice Fogarty is currently the creative director for Island Radio a group of 6 stations located on Vancouver Island. Fogarty says he loves going to work and the creative interaction that happens at his day job in radio. Beyond radio Fogarty says he spends what feels li...

Dec 03, 201940 minEp. 179

Shannon Burns: Coming Full Circle

Shannon Burns is a familiar voice across Canadian radio. Her show iHeartRadio Nights with Shannon Burns airs nationally on 14 iHeartRadio stations , and she does evenings on the legendary radio station she grew up listening to, CHUM 104.5FM. On the podcast she talks about her career arc, how to plan a nationally syndicated show and suggests a name for the former Power 107 in Edmonton (Unicorn 107?). Shannon grew up in Burlington Ontario. She says that she has always been mildly obsessed with pop...

Nov 26, 201928 minEp. 178

Uncle Darrin Harvey: Getting Really Involved

Darrin Harvey and I met in late 1989 when he was going to fill in on some Christmas shifts on Magic 97 in Kentville, Nova Scotia. From the get go, I knew we would be friends. And while we never lived in the same time zone after I left in 1992, I never lost touch with Darrin. He ascended to mornings, was later fired in the early 2000's, only to return the when region got a new FM in 89.3 K-Rock. Once again, he ascended to mornings and he is the quintessential morning man for the region. Darrin ha...

Nov 22, 201934 minEp. 177

Ross Davies: Programming, Measuring, and Regulating Radio

I met Ross Davies briefly on two occasions. Once in Montreal in the 90's and a second time in the 2000's again in Montreal. It was little more than a "Hi! How Are You?' but there was work to be done and the radio stories were going to have to come later. Fast forward to 2018 and we finally got to have that chat. Ross spent a good chunk of his career working for CHUM in the programming, operations and senior management positions. We went back to the beginning where he started his career with Moff...

Nov 13, 201931 minEp. 176

Justin Dove: Sound Design

Justin Dove is really good at radio imaging. (He also admits he is an audio nerd) He started in his home province of Newfoundland and worked his way across Canada for companies both big and small. Then he started his own company, Core Image Studios. We may have used the term "radio imaging" to describe his work, but it goes a lot further than that; as Justin calls it Sound design. In this episode I asked him to define it and share some of his secrets in imaging that have landed him some top notc...

Nov 06, 201943 minEp. 175

Corey Carter: WIXX 101.1 Green Bay

Every year since 2013, I have loaded up the car for a football trip to see the Green Bay Packers. The team has a special relationship with the town that is unlike any other in sports. That extends to its local radio partner which clearly doesn’t behave like other radio stations in a medium or small market. WIXX 101.1 is staffed 24/7 with live personalities. The program director is Corey Carter who also pulls the 1-3pm shift on air. He spoke to me about his employer, Midwest Communications, the r...

Oct 29, 201938 minEp. 174

Todd Cochrane: Podcast Questions Answered

Todd Cochrane can speak to it because he was there in the early days. In 2004, he jumped into podcasting; long before Apple became involved. As time went on he began to find ways to make money at it, including an early sponsorship deal with GoDaddy, and creating the podcast hosting company that we know as Blubrry. We try to address two very large questions in this episode: Where is podcasting headed, and what will radio's role in it be? We tackle a number of the podcast news stories, asking if t...

Oct 22, 201943 minEp. 173

Don Kollins: Radio to TV and Twitch

Don Kollins is kind of an ideal guest for this podcast. He is a Canadian living in California. He has worked in radio on both sides of the border. And he is innovative enough to use his experience to see a path to the future for radio. When he was the program director of Toronto's pre-eminent sports radio leader, the Fan 590, he found himself having to juggle a radio show on TV - which later became a TV show on radio, in the Bob McCown show. He sees an opportunity for every radio personality to ...

Oct 15, 201941 minEp. 172

Jim Harold: From Radio Sales to Paranormal Podcaster

Jim Harold began podcasting on the paranormal in 2005 and is among a handful of pioneers of podcasting. His programs have stood the test of time and The Paranormal Podcast and Campfire remain among the most popular in the genre. He also developed a premium tier and much to his surprise... worked! He started out in radio sales after originally considering television. When he was let go from CBS, he pushed all-in on Podcasting and he is now the host of a number of podcasts beyond the two aforement...

Oct 09, 201933 minEp. 171

Sean Ross: Music's Evolution on Radio

Sean Ross really knows music and radio. He's had a front row seat to how music has been consumed by radio listeners over the years. It's easy to see how Sean became so knowledgeable on the subjects of radio formats and music genres; his speaks of his affinity for CKLW, and also of a cross country bus ride which took him to Toronto in the summer of 1981. It's one thing to know formats in one country - but Sean understands the Canadian intricacies of music radio, and continues to schedule music in...

Oct 08, 201934 minEp. 170

Dervla Trainor: V.O. North FOMO

V.O. North is a voiceover conference that has taken place in Toronto for the last two years. I have been fortunate to attend both. The first was held in May 2018 and was a one day event. The following was a two day gathering at the Gladstone Hotel in Toronto, featuring some of the top voiceover talent from around the world. In short, you missed out. Dervla Trainor along with Tanya Buchanan from TaDa! Voiceworks are the architects behind the event. Just click here to have a look at what you misse...

Sep 25, 201923 minEp. 169

Charles Adler: A Talk Radio Therapy Session

Charles Adler joins me from his home in Vancouver for an hour to talk radio and political therapy. The Canadian election is on the way and it is all to be Trump Trump Trump on CNN and Fox News. So what's a media guy to do? We catch up with the wily Corus Radio News Talk host and discuss the early moments of the Federal Election. Yes we geek out a bit over it, but it not like any of the conversations we used to have over a cup of coffee when we worked together at CJOB in Winnipeg. Other subjects ...

Sep 17, 201934 minEp. 168

Dalby Does Radio

Back in 2015 when I was mulling doing a podcast, I came across Drew Dalby's Off Mic podcast which featured other radio personalities talking about their careers. The show was in the process of starting it's permanent hiatus once I decided to get the ball rolling on this. Drew Dalby is an excellent interviewer, drive host, football prognosticator and dad. He's also a good Twitter follow. Drew spoke to me about growing up in Canada's North and talking about life in Hay River, and early days in Inu...

Sep 10, 201949 minEp. 167

Jason Barrett: Sports Radio, Rights and Redux

Jason Barrett and I started our post-program director adventures around the same time. He had a strong resume as a Sports radio programmer, having worked at mainstays like the Fanatic in Philly, 590 the Fan in St. Louis and 95.7 The Game in San Francisco. He decided to enter the crowded radio consulting field with a specialization on sports radio, a decision he made after scanning the media landscape and his family situation. Need made a great choice. Jason has joined me annually in September to...

Sep 05, 201942 minEp. 166

Andrew Beckler X92.9

Andrew Beckler is the morning host at X92.9 in Calgary. The station is pretty special in that it started nearly 13 years ago, has only had 1 program director in its time, and has been building it's audience since 2007 starting with a Hot Hot Heat concert to ring in the New Year. The station has also had very low staff turnover and developed a culture unlike any other in Canada; comparable only to KNDD 107.7 the Ed in Seattle. Anyhow - more about Andrew... who was raised in Saskatoon and still sp...

Aug 29, 201933 minEp. 165

Ryan Wrecker: So How Was Podcast Movement?

Ryan Wrecker sent me a message earlier this week asking about my take aways from Podcast Movement which took place earlier this month in Orlando. In this episode we talk about where the podcast industry is headed and how radio is finding its way into it. We talk honestly and openly about where its all going and how radio is coping with it all. I also included a link to Ryan's interview with John O'Connor who talked about the media coverage of the Watergate Scandal back in the 70's. I made mentio...

Aug 24, 201959 minEp. 164

Podcast Movement 2019

A few thoughts as I muddle my way through Podcast Movement 2019. Special Thanks to Justin Dove from Core Image Studios for being a continued supporter of the podcast! Thanks also to the people who make this show possible every week including: Promosuite Matt Fogarty Voiceovers Justin Dove at Core Image Studios Megatrax NLogic See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Aug 16, 20195 minEp. 163

Lisa Keys To Success

Sometimes it's all about the people you have around you. In 2014, Lisa Keys found herself working with people who were passionate about radio imaging and who knew what a great radio imaging voice can do for a radio station. People like Rob Vavrek, Program Director of 100.3 the Bear who was it's production and imaging guru since the station's inception in 1992, and later became PD in 2009. People like Gary McClenaghan who was producing there at the time - and is now the voice on great stations li...

Aug 07, 201927 minEp. 162

Matty Staudt From Broadcast to Podcast

Matty Staudt is someone I have been trying to get on the podcast for about a year. His busy work schedule at iHeart made scheduling difficult. However, a change in direction for Matty created the necessary time to have him on. Matty is starting a new venture called Jam Street Media. He had straddled both podcast and broadcast successfully for over a decade. From working as a producer for G. Gordon Liddy, to working at Stitcher, Matty has a good sense where the intersection of podcast and broadca...

Jul 30, 201927 minEp. 161

Yukon Jack in a Shoot!

In Wrestling, a shoot is when two wrestlers go unscripted into the ring and have it out. Yukon Jack from 100.3 The Bear and I don't wrestle one another any more - but we did this podcast along the same lines as a shoot. Not your usual questions and not your usual answers. The longtime Edmonton morning man talked about some of his former program directors and co-workers and has learned lots from all along the way. Yukon has worked through about three eras of rock radio, and two separate morning s...

Jul 25, 201936 minEp. 160

The Milkman Continues to Blast the Radio

It's been nearly three years since we spoke to John Mielke, aka The Milkman. You might remember we had him on the show for episode 9 . But that was a long time ago and so much has changed since then. He still has his websites including Blast The Radio and Milkman Unlimited . He's also added podcast producing to the mix as well. John tells us a little bit about the Jesse and Jenna podcast he produces, along with how he prepares for each show on Blast the Radio he does, and fills us in on his Twit...

Jul 19, 201932 minEp. 159

Genevieve Borne: Distinctly Quebecois

Genevieve Borne is really talented. I met her in 1992 after a concert and was enamoured with her immediately. She is a bridge to the province I love, and a broadcaster I respect and emulate where applicable. In short, I love this woman's tenacity and ability to say, "I'm going for it." In this episode you'll hear why Quebec is special, has the star system Canada has failed to replicate, and how her skills as a photographer, host, storyteller, radio host, model, personality and TV star has made h...

Jul 10, 201939 minEp. 158

Terry O'Reilly: Under The Influence

Terry O'Reilly is a radio guy. He will tell you on the show that he is an ad guy - and that might be partially true. However, it is apparent that when you listen to his take on the world of media, advertising, marketing and radio, that he is grounded in radio. His show, Under the Influence, which grew from its previous incarnation of The Age of Persuasion (2006-2011) and O'Reilly on Advertising (2005). The show is now in its eighth season on CBC Radio and has expanded further into the podcast wo...

Jun 30, 201938 minEp. 157

The Big Story's First Year

It sounds easy. Produce a compelling 15 to 20 minute piece of audio every day about a Canadian news story. And then you find out it isn't easy. For the last year, Jordan Heath-Rawlings has been doing just that with Frequency Network's flagship podcast, The Big Story. Mildly modelled after the NY Times' podcast, The Daily, the Big Story has shone the spotlight on Canadian stories ranging from the rat and transit problems in Toronto, to Canada's legalization of pot, and the inane plebiscite on kee...

Jun 25, 201926 minEp. 156

Bob Harris: Some Serious Fun

Bob Harris has had an incredible radio journey that has spanned Peterborough, Calgary, Toronto, Montreal and Hamilton. Along the way it has been about the people. He'll be the first to admit that he made mistakes along the way and learned on the job through the mentorship of General managers like Rob Braide, the late Gary Russell, Tom Peacock and Pat Holiday. Bob also worked with Canada's two biggest morning shows in Gerry Forbes in Calgary, and Terry Dimonte & Ted Bird in Montreal. Full dis...

Jun 19, 201957 minEp. 155

Is Radio Podcasting's Best Promo Ally?

This week, I want to give everyone something to think about. And that's the power of radio and what it might mean to podcasting. When Tom Webster released the Infinite Dial Canada 2019 study at Canadian Music Week, one slide caught my eye. Actually a number of slides did including weekly podcasting listening rising to 23% and monthly to 36%, but it was when he broke out the monthly podcast listening slide that I went, "Okayyyyyyyy....". And I wondered about it ever since. In this podcast episode...

Jun 12, 201915 minEp. 154

Big Rick Daniels: Evolving Terrestrially and Digitally

Big Rick Daniels grew up in Indiana. If you had to name famous people from the state, there's the obvious like John Mellencamp, the Jackson's and the sitting Vice President of the United States. Perhaps you are fan enough to mention David Letterman or David Lee Roth. But in broadcast circles, the state has a long a wonderful broadcast history that started with WOWO and set a standard emulated for decades to come. Rick was fortunate enough to work with a number of those people starting with Dave ...

Jun 05, 201947 minEp. 153

Kelly Alexander: Going Beyond Radio

Kelly Alexander is a team player, and great interviewer and knows her audience. It doesn't matter what radio station she is on, or what platform she is immersed with - she understands her audience and is the conduit between what is happening in the studio, and what is going on in her listeners lives. Not everyone is born with the super power of empathy but it also didn't hurt that she was a producer and call screener for some top rated radio shows at CJAD in Montreal and CFRB in Toronto. You can...

May 27, 201937 minEp. 152

Sammy Kohn: Radio, CD's, the 90's & The Watchmen

Sammy Kohn is the drummer for Canada's the Watchmen. He will contend that he is a realtor in the Greater Toronto Area, but so long as the Watchmen keep getting played on the radio and the band continues playing a few shows a year, he will be known first as the drummer of the Watchmen. Formed in Winnipeg in the late 80's, the band wrote, recorded, and released their first CD in 1992 called "McLaren Furnace Room", which was followed with a subsequent major label release two years later "In the Tre...

May 21, 201948 minEp. 151
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