Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the last 25 years. With the rise of podcasts, especially in the world of B2B, we are snagging her t...
Aug 15, 2024•54 min•Season 2Ep. 17
Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this episode we discuss: Influence marketing, not Influencer Marketing Salesforce’s Spectrum of Influence The role of the C-Suite in influence marketing D...
Mar 05, 2024•1 hr•Season 2Ep. 16
Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. In this episode we discuss: How Gen-Z leverages TikTok for search & why that’s important Why Gen-Z loves LinkedI...
Feb 14, 2024•58 min•Season 2Ep. 15
Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: How to structure your social team for success The role & importance of a VP of Social Why your social team isn’t jumping on trends Why TikTok is the best platform for influencer marketing How to use influencers to hit you...
Feb 01, 2024•50 min•Season 2Ep. 14
Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams should have paid budgets How to incorporate podcasts into you content / influencer strategy How to effectively market to the C-Suite Devin's latest ...
Jan 19, 2024•1 hr 5 min•Season 2Ep. 13
Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. In this episode we discuss: - The Ro...
Nov 28, 2023•54 min•Season 2Ep. 12
Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/...
Oct 24, 2023•41 min•Season 2Ep. 11
Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. Find Robert Jones on LinkedIn https://www.linkedin.com/in/robert-jones-%F0%9F%A4%A0-a9878bb1/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The So...
Oct 04, 2023•41 min•Season 2Ep. 10
Find Nick Bennett on LinkedIn https://www.linkedin.com/in/nickbennett1/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true
Sep 26, 2023•48 min•Season 2Ep. 9
Find Santian on LinkedIn https://www.linkedin.com/in/santina-rizzi-6179a3153/ , tiktok: https://www.tiktok.com/@sanrizzle , and Dr. Miami: https://www.tiktok.com/@therealdrmiami Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true...
Sep 21, 2023•53 min•Season 2Ep. 8
As the Social Media Manager for Lyft, Bri shares her insights 1) How to find the right social media manager for your brand, 2) Insights you can & should be getting from your social team to grow your business and 3) What her Thread's launch was like for Lyft And a whole lot more! Find Bri Reynolds on LinkedIn https://www.linkedin.com/in/briannapreynolds/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.c...
Sep 13, 2023•1 hr 2 min•Season 2Ep. 7
Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms. What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms How Interactive Marketing Saved The Grand Canyon Pianos In Every Household? B2B Influencers impact on this strategy A Ski Lift in the summertime Made Money Like This... A Clever gas station Placement Hack And a lot more! Find Justin Oberman on LinkedIn here. Find Jess Phil...
Sep 06, 2023•41 min•Season 2Ep. 6
Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing. Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV. We discuss: - How to cast the right talent as the face of your social channels, - Lessons we can learn from lululemon & buzzfeed, - Why podcast MCNs a...
Aug 22, 2023•1 hr 10 min•Season 2Ep. 5
We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including The Sex & The City debacle How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands) How to hire creators as the face of your brand Why follower count doesn't matter, but it also really does How Influencers fit into your retention & new customer acquisition strate...
Aug 21, 2023•1 hr 14 min•Season 2Ep. 4
James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linkedin.com/in/jlcreech/ Follow Jess on LinkedIn: https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn: https://www....
Aug 04, 2023•1 hr 6 min•Season 2Ep. 2
Phil Ranta is has built his career on supporting the creator economy & influencers through his time at FullScreen, Facebook Gaming and now as COO of We Are Verified. His digital experience has lead him to become a Top Voice on LinkedIn. We tap that experience in this podcast to better understand what is happening in the B2B influencer world. We discuss: - How One B2B Influencer Saved His Company - AI's Potential Impact on Influencer Marketing - How LinkedIn is replacing networking You can fo...
Aug 02, 2023•38 min•Season 1Ep. 14
Want to know if a piece of content will go viral? We have the answers! This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts. Trendpop is an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybody go viral. Marketers use Trendpop to identify viral trends or emerging creators in real time, pinp...
Nov 03, 2022•50 min•Season 1Ep. 13
Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement! Camping World provides amazing tools for influencers already immersed in the life with rol...
May 16, 2022•31 min•Season 1Ep. 12
In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few. Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content! About Dustin Hinz: An award-winning marketer with decades of experience in consumer lifestyle brand...
Mar 10, 2022•56 min•Season 1Ep. 11
Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at Sports Business Journal. Chris’ previous roles as a Director at Fnatic and Co-Founder of Level99, hav...
Dec 01, 2021•54 min•Season 1Ep. 10
This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby! Demi fills us in on her background, motivations, and a shocking injury :( Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her media and her methods of doing so. Competitive nature keeps influencers always looking to go a little f...
Oct 27, 2021•38 min•Season 1Ep. 9
Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation! poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) cou...
Sep 28, 2021•51 min•Season 1Ep. 8
Check out Rishad’s book Restoring the Soul of Business: Staying Human in the Age of Data https://rishadtobaccowala.com/ Check out Rishad on social: Instagram facebook Twitter linkedin To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insig...
Sep 01, 2021•1 hr 22 min•Season 1Ep. 7
Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp. Learn how a 47-year-old company with deep roots, utilizes social media to thrive! Many new companies have entered the cooler space in recent years. Hear how Igloo uses creativity, vision, and collaboration to stand in a league of its own! This episode delivers far more than surface information about the company as Brian describes what it takes to stay ...
Aug 11, 2021•41 min•Season 1Ep. 6
For more information about Bev, Please Visit www.drinkbev.com Visit Bev on Social! Facebook Instagram Tik Tok Twitter For more about Alix Peabody, please visit her on LinkedIn . Be sure to check out The Made By Chicks Podcast To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. Follow The Social Standard on Socials fo...
Jul 26, 2021•38 min•Season 1Ep. 5
Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®. Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in-house. In this episode, you’ll hear about the importance of forming long term meaningful partnerships and how they have been key to Ruggable’s success. Prepare for a nuts ...
Jun 30, 2021•1 hr 6 min•Season 1Ep. 4
Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace! Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform but people wanted more! Caroline walks us through the transition from events to App and her inspirational story about the company's early days, founde...
Jun 02, 2021•39 min•Season 1Ep. 3
Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial institutions on Wall Street. Jordan worked hands-on with M&A transactions ranging from over $100 Million (Del Real Foods) to $50 Billion (Kraft/Heinz)...
Apr 16, 2021•35 min•Season 1Ep. 2
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Apr 16, 2021•1 min•Season 1Ep. 1
