EP155 - Beyond Content: AI for Growth

If AI still feels like a foreign language, this one’s for you. In this episode, I share how AI — especially tools like ChatGPT and Gemini — can be practical and powerful without being overwhelming. I unpack what a prompt actually is, why you don’t need to buy them, and 5 smart ways you can use AI beyond just content creation. From market research to customer journeys, I walk through the real magic of AI when you use it with intention. Whether you’re curious, cautious, or already dabbling, I promise you’ll leave feeling more confident (and less left behind).

1. You don’t need fancy prompts to get started with AI.

2. Use AI for research, not just writing.

3. AI can help map your customer journey.

4. Try using AI for brainstorms and naming.

5. Treat AI like a biz bestie, not a replacement.