Customer Strategy: It’s Personal
Oct 09, 2024•21 min•Season 1Ep. 77
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Episode description
Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.
Learn More:
Mark Abraham: https://on.bcg.com/3NdACFc
Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN
BCG on Personalization: https://on.bcg.com/4eRv1QK
CEO Moments of Truth: https://on.bcg.com/TSWMoT
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Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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