Chris Mccabe is a former Amazonian on one of the if not the premiere expert on Amazon compliance. When my team is looking for expert advice, we turn to see what Chris has to say. To learn more about how to keep our account up, check out https://www.ecommercechris.com/
Today I talk with seller snap, a premiere repricer and talk about the ideas that go into making sure that repricing is in the best spot possible for your products.
I have personally learned some awesome ideas of advertising on Amazon from Destaney Wishon. That's why I'm pleased to bring her onto the show and figure out how to grow and scale advertising. Her stories about how small brands really take it to the limit against larger brands is inspiring on its own.
Greg Elfrink with the empire flippers team has seen some unexpected growth in 2020. With Covid and the new money that is entering the space it was a delight to hear about the interesting ways that they've seen growth. I personally really enjoyed using empire flippers and learned as much on the show. Enjoy!
I was recently asked all the jobs that I've outsourced. This episode I explain away all the things that I do to grow BuyBoxer.com and smartscout.pro. The key is I don't do it myself but figure out ways to delegate tasks to others that are more skilled or have more time!
Here we are in December and I have several big things that I'm pushing through that can help you learn about scaling your Amazon business.
Nachmann combines Amazon book keeping with software to create connectbooks. Check out this episode and your way of getting a 60 day trial on this.
What do 15 million TikTok views do for your Amazon product? Well tune in with someone that accomplished this with BuyBoxer's top product from Bondic. A single video turned our product from rank 1500 to rank 100 and put our team to work throughout the holiday season. We talk about perspectives on what can lead to a successful video strategy and how to work with influencers.
A lot goes in to making sure that you're priced just right. You don't want to give up margin, but you also don't want to give up sales. Over the years there's many things I've learned to ensure we have full margin here.
Josh and Colin of Premara group talk with me about the details of purchasing Upstreet brands. This is a private label focused group of products with big upside for the future. I talk about the rationale of why we did it, and what working with a broker can do to help bring in sales.
Paul Harvey with sellerchatbot.com. I have yet to truly unwind the power of using a chatbot for connecting with potential shoppers for our Amazon products. Paul has some expertise here and shows the difference between seller chatbot and manychat. Check out their website at https://www.sellerchatbot.com/
I meet with Jon Reyes of ecomvids.com. I love Sponsored Brands Videos and so I decided to bring a professional on to talk about how they can create unique branding opportunities and really make a product pop. Jon has made thousands of videos and knows how to make a good video better. Check out his instagram @ecomvids
I have the popular youtuber and Amazon Seller Trevin Peterson with me on the show and we talk about how to select great products on Amazon and how to know if you've got the one.
I recently launched some new software and want to share it with all of you. This is what we use to find new brands and is exactly what many Amazon sellers are looking for. How can you be sure that you have found the best? With this tool, you don’t have to fly to trade shows or worry about leaf sourcing to figure out what brands are the best for your category. You get straight to the source and drill down to the best of the best. This tool will help you find the top brands and may even direct you...
I have with me today Mac Schlesinger, CEO and Founder of Best Seller Listers Inc, whose mission is to empower Amazon sellers with the right services, tools, partnerships, and insights for greater success. He gives us some insight into what an A level business would look like, such as needing to be able to get back to the customer with an actual person rather than a bot. Mac suggests laying out the words on your graphic overlays differently than how you do it in your other listings. Customers don...
Today I talk with Chris Shipferling, from Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. Years ago, selling an Amazon business was a far cry and wasn’t so easy for people to do, but now it’s much more common and Chris’s company makes the whole process a lot smoother. He recommends getting yourself a good bookkeeper and keeping track of your spending, as well as your tax returns in order to raise the value of your business. After financia...
In this episode I talk briefly about sponsored brands video, also called video and search, which requires brand registry to obtain, but really allows you to grow your brand. This is a video that will automatically play on the side of your customer’s screen on their phone in order to capture their attention. It has helped my business immensely and I recommend you learn more about it, and then use it for your own business. Sponsored brands video 1:25 Placement 2:47 Why it’s important to use 5:34 H...
Today I speak with Robert Wright, a private label protection lawyer who has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce platforms. We discuss how the business of Amazon is a warzone and you need to protect your assets, doing what’s necessary to limit your liability. We talk about bulletproofing your brand, which means choosing a trademark that functions as a trademark and that’s available. We mention domains and that yo...
In this episode I talk to the founder of marketplacedistri.com, a European company that helps brands reach their potential without investing in infrastructure, Stef Van Boekel. He works in the European market in countries such as the UK, Germany, France, Italy, Spain, the Netherlands, and soon they will be in Sweden and Poland. We discuss the advantages of working in the European market place and what Stef does to focus on his market in these various countries. We talk about what this market nee...
Today I talk to John Ghiorso, host of the podcast called E-Commerce Deep Dive and founder and CEO of Orca Pacific. John started his agency in 2008 and has been able to see a lot of changes and see the whole business evolve over time and therefore has a lot of experience with Amazon. We talk a bit about rules that Amazon sets and that ultimately they make the calls, so we have to abide by their rules or deal with suspensions. John explains the differences between larger brands and smaller brands ...
In this episode we talk to Matt Wiklund, co-founder and COO of Ad Advance. We talk about how Ad Advance combats other companies coming in on your product page and leaching potential customers from your products by showing and only promoting the same brands for a specific product in order to increase their own sales. We discuss separating your different ad campaigns to test different strategies and see what works best. We talk about substitute products versus complement products, where substitute...
Today I talk about some of the ideas that can really get the creative juices flowing and about some of the things that I’m implementing and never thought I would have done. There are certain times in business when we say “Wow, I should have been doing this a long time ago.” That’s something you want to be saying often. In past episodes, I go over many things that will help you in your business and one of the words I use is scale, which is something you should be focusing on often. I discuss the ...
Today I interview Joseph La Selva from Perpetua, an optimization and enablement tool for Amazon advertising. Perpetua tries to combine the power of human intelligence and always-on optimization to drive the best performance in advertisement campaigns. Joseph tells us a bit about how it works, starting with a goals based software, which first will identify some strategic parameters, outline a few constraints, and then allowing the ad engine of the software you’re using to work toward maximizing y...
Today I start off by discussing how important it is to educate yourself and that the purpose of this podcast is to help you learn and be prepared for your own business. I discuss what’s going on right now in our economy. Amazon fulfillment centers are overflowing and products are getting restrictions on what we can send in to Amazon. I talk about how much the centers have grown this year versus how much they have grown in the past. I talk over what you should be doing right now to react to this ...
Sometimes requesting for a refund can get you a lot of money. This is one of the things Scott has learned as he has been an Amazon seller. Amazonlit made their first million in 2015, which was all retail arbitrage. Trademark infringement has become a bigger issue over time. Now they pay more attention to this problem and they have drastically reduced those claims. 9 times out of 10, people you talk to over the phone will not be a jerk. If a certain brand complains, you can get them on the phone ...
You make money on the buying side. Scott has been profitable from the start. From day one, they have been making purchases that are more valuable on the streets than from where they bought it. Scott went to China and spent a lot of time with a Chinese supplier. This built a strong relationship and made them eager to do business with one another. Don’t give people an out, or an opportunity to say no by posing the wrong questions. Think about what they care about. If you can solve your suppliers’ ...
In today’s episode, we hype up our upcoming episodes and invite the listeners to stay tuned. We talk about how scaling and growing your business is made easier on Amazon. We talk about how we’ve scaled our own business. Scott announces a tour of BuyBoxer’s warehouses, facilities, and distributions teams in Logan, Utah and Indianapolis at the end of August (reach out to Scott at scottneedham@buyboxer.com , or find him on instagram). We’ll explain ways we cut our shipping costs, as well as explain...
Today, Scott breaks the fourth wall and is completely transparent as he talks about his podcast. He tells us his reasons for starting the podcast, which includes greater visibility for his company and its investments. He shares how he realized its potential as a valuable marketing tool after he saw the attention he got from a Reddit post he made. He explains the value and insights he tries to share, and what his strategy is with his show, trying to cover topics and disclose secrets that will be ...
In today’s episode, we talk with Ken Kubec from Thrasio ( https://www.thras.io/) , a fast-growing acquirer of Amazon FBA businesses. He explains the growth and development of Thrasio, as well as its structure and operation. We talk about the advantages of acquiring businesses as opposed to starting them. We discuss the red flags when doing due diligence with suppliers. We explain how Thrasio will turn away brands employing black hat tactics such as review manipulation. We talk about hero skews a...
Today, we discuss Intellectual Property in the context of increasing the value of your Amazon business . We talk about copyright protection, design patents, and utility patents, clarifying that while copyright technically exists immediately after creation, it is worth the effort to officially attach intellectual property to your products to make them defendable. We talk about how this applies to the increase of sales in puzzles we’ve seen since the beginning of the COVID-19 pandemic. We also dis...
