In this episode, we share our perspective on the importance of thinking ahead by diversifying your business on Amazon. We cover the advantages of the Seller Central Program vs. the Vendor Central Program, as well as what agencies are and how we can use them to our advantage. We also discuss the current state of brands and wholesale on Amazon, as well as where they could be going and how diversification can prepare us for the future. -Intro: Where is Amazon Going? 0:20 -Negotiation in the Vendor ...
Dec 03, 2019•17 min
In this episode of The Best Amazon Seller, we talk about when to get your own warehouse, what this might require, and what type of warehouse you would best benefit from. - Meet-Ups 1:03 - When Should you get Your own Warehouse 7:25 - What Warehouses Allow you to do 13:05 - Black stocking 16:53 - Payability https://www.instagram.com/smartestseller/ https://www.buyboxer.com/...
Nov 26, 2019•27 min
In this episode of The Best Amazon Seller, we dive a little deeper into what a mini-conference (meet up) of mine looks like and why they are so helpful. I will be starting to visit cities around America and hosting these mini-conferences for sellers so if you are interested in attending one please DM me on my social media platforms. - Introduction 1:17 - My Goals for Meet-Ups 6:59 - How I will keep it Exciting 9:38 - What you get out of the Meetup 13:57 “I think only 5% of sellers attend confere...
Nov 19, 2019•17 min
In this episode of the Best Amazon Seller we talk about the different categories to sell on Amazon. There are a wide variety of categories to choose from and each one has its value. I will highlight just a few, talk about the up sides and downsides of each, and share a little on the categories Buyboxer focuses on. - Sports 2:32 - Home and Kitchen 6:46 - Toys 7:48 - Grocery 9:43 - Arts and Crafts 12:01 - Electronics 12:48 - Health 14:27 - Beauty Baby and Pets 15:03 “I’m growing more stubborn abou...
Nov 12, 2019•19 min
In this episode of the Best Amazon Seller, we talk about how to improve your shipping process. Some of the topics we cover are figuring out how software can help increase productivity in your business and when it’s needed. We also give examples from my business and give an overview of what we use in our shipping process, things we avoid and products we lean toward. - Introduction 0:15 - Designing your own software 5:53 - Using Amazon’s API 7:05 - Our Shipping Process 8:35 “There’s one type of in...
Nov 05, 2019•14 min
In this episode of the Best Amazon Seller, we interview Albert Polanco, a founding member of Zon Product Photography. He gives us a wealth of knowledge not only on product pictures for Amazon but also on the subject of general marketing tips. - How did you start? 1:20 - The Primary Image 5:37 - Show Don’t Tell 11:55 - Good and Bad Lifestyle Photos 15:01 - Text and Badges 20:01 - Mistakes of Past 30:09 “If your product is stronger than the competition, don’t say that. Show your product doing some...
Oct 29, 2019•41 min
On this episode of the Best Amazon Seller we talk about the power of having good photography. With many people using the mobile app for amazon, people are looking for quick quality pictures that tell the story well. People often would prefer looking at a picture rather than looking at the bullet points to find information. We talk about different routes including hiring or doing it yourself. - How photography affects your business 1:21 - Few things to consider 3:56 - Rewards on Amazon 11:35 - Gr...
Oct 22, 2019•16 min
On this episode of The Best Amazon Seller we talk about The Power of Habit by Charles Duhigg and how we can relate this to an e-commerce business. The book delves deeply into how our habits can rule our lives for the good or the bad. These habits influence practically all of our choices and understanding this can help our efforts in our online sales. - New Things within Buyboxer - The Power of Habit 2:50 - 3 Take Aways from Book 4:05 - Applying the Book to E-Commerce 9:35 “We are e-commerce prof...
Oct 15, 2019•14 min
Refunding can depend a lot on your inventory. Depending on your inventory, this can vary a lot, but you really need to know your reports to even know if you are getting your product back. Figuring this out can impact your business, so listen in to this episode to learn more about refund percentages and how to optimize your business. https://www.instagram.com/smartestseller/ https://www.buyboxer.com/...
Oct 08, 2019•16 min
In this episode, Scott talks about the things he wishes he knew when he started out in Amazon FBA. No matter how large their business is, even the massive FBA businesses have issues selling on the Amazon marketplace. Amazon isn't a place where you can just set something up, leave it alone, and expect it to sell while you coast. Listen in and learn about some tricks and tips that you can start applying today. https://www.instagram.com/smartestseller/ https://www.buyboxer.com/...
Oct 01, 2019•18 min
In this episode of the Smartest Amazon Seller, Scott interviews Alex representing Payability. They talk about when it is appropriate to take out a loan or an advance, how to work in the ecommerce world with advertising, and financial products for ecommerce based companies. They also discuss the difference between a loan and an advance. Alex - When is it worth the risk of taking an advance or loan? 4:28 - financial products for ecommerce based companies. 9:20 - differences between a loan and an a...
Sep 24, 2019•36 min
This episode dives into the benefits of attending conferences and how this can help you sell on Amazon. Meeting and interfacing with other sellers can lead huge growth and connections. The episode also dives into the various conferences that Scott has attended including Amazon hosted conferences. Conferences there lead Scott to insights that give sellers an upper hand. Learning From Others 1:37 Meeting New Sellers 2:37 IRCE 6:12 Amazon Hosted Conferences 8:57...
Sep 17, 2019•13 min
Today's subject is the Marketplace Growth Program / Strategic Account Services. One of the most useful things you can do to with Strategic Account Services is getting into an account that can benefit you and getting introduced to a particular team, which can be done by talking to an account manager. If you haven't heard of or used this before, this can be an amazing way to work with Amazon in very specialized ways. Account managers have a lot of experience and can maneuver through a lot of the i...
Sep 10, 2019•18 min
Scott's full-time job is developing automation for his company's seller account, so this week he is sharing his insights about this kind of software development. The majority of the ordering processes, profitability analysis, and advertising automation is done by unique software that they have developed. What you want to consider when you hire someone to develop software or start to do it yourself is the API, or the connection point between you and Amazon. This is where you get reports, submit f...
Sep 03, 2019•25 min
What is KEEPA and why would you want to use it? Scott discusses the importance of KEEPA, the database that contains the history of products on the Amazon Marketplace. Using this tool, you can see the story of products, its prices, what happens during certain seasons, and much more. 1:23 What is KEEPA 5:30 History of reviews and analyzing competitors 8:49 Sourcing leads https://www.instagram.com/smartestseller/ https://www.buyboxer.com/...
Aug 27, 2019•13 min
Today's episode features an interview with Michael Erickson Facchin, an expert in advertising, host of the PPC Den Podcast, and the founder of Ad Badger. He has spent years optimizing Google Ads for 10 years and Amazon Ads for 7 years. In this episode, Scott and Michael discuss digital marketing, confirmation-bias in ads, twin-engine strategy, click-through rates, keyword rankings, and much more. Listen in to get advice on how to optimize your products. Scott's info: https://www.instagram.com/sm...
Aug 20, 2019•35 min
Today's subject is liquidating inventory. When making a decision on what to do with products on Amazon if they aren't selling, no matter what you do, action is better than non-action. You really need to answer one question, and that is 'why is this product not selling'? There are 3 reasons for this - discoverability, click-through, and conversion. If people aren't buying, it really comes down to these issues most of the time. Listen in and learn about add ons, coupons, and other methods of liqui...
Aug 13, 2019•24 min
Is Amazon a fair marketplace? What should you think about as you enter into Q4? In this episode, Scott addresses these two questions. When dealing with Amazon, even hard work and intelligence don't make it a fair marketplace, and sometimes you just need to take advantage of the opportunities you may have and others may not while on the Amazon marketplace. https://www.instagram.com/smartestseller/
Aug 06, 2019•31 min
What is NARF? Probably the worst acronym ever. However, the North American Remote Fulfillment Program could make a huge difference in your foreign sales. In this episode, Scott gives his opinion and analysis about what this could mean for your business. The reason this program is so great is because Amazon takes control of a lot of the hassle that is usually involved in foreign marketplaces. It gives added benefits of having the prime badge, only costing an average of $3.50 for all of the foreig...
Jul 30, 2019•16 min
In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion ...
Jul 23, 2019•25 min
If you aren't already, you need to be using a system to be claiming all of the reimbursements that you're owed. Scott has spent hundreds and hundreds of hours researching and developing software to maximize reimbursements for his business. Listen to this episode to get more information about reimbursements on Amazon.
Jul 16, 2019•15 min
In this episode, Scott discusses a few of the myths surrounding Fulfillment by Amazon along with the goals he has for the podcast in general. He also talks about the excitement that is growing in the space and the developments being made by companies and individuals focusing on FBA. Instagram: https://www.instagram.com/smartestseller/
Jul 09, 2019•17 min
In this episode, Scott explains how coupons work as a marketing tool and how they affect purchasing behaviors. How can you make sales from “dead” products? What are some of the mechanics you should take advantage of? 01:57 Coupons as a marketing tool 08:55 Funny mechanics about coupons
Jul 06, 2019•18 min
Repricing is a big topic, and there are many things that can go into it. Enjoy Scott geek out about repricing principles, algorithms, and statistics. Low prices don’t mean more sales. Learn how to raise prices and make more money. 1:06 Repricing strategies 10:39 How to find the best price for the product
Jul 01, 2019•19 min
Many Amazon sellers feel like they are controlled by Amazon because of their rules and possible suspension. Things you have been building can be turned into ash overnight, and that is a real risk. Scott talks about the time when he thought it was the end of his business and what he learned from that experience. 01:27 How Amazon controls sellers/ What sellers fear the most 15:04 What to do when you feel like your Amazon business is going to crash Sponsor link: go.payability.com/numberoneseller...
Jun 24, 2019•28 min
Everyone loves getting deals, and if you learn how to use deals as a seller, you will love it even more. What are discoverability, click-through, and conversion? How is your business doing in these areas and how can they be improved? 00:50 Utilizing coupons on Amazon 11:24 How it’s applicable to everything
Jun 17, 2019•17 min
Listen in as Scott introduces The Smartest Amazon Seller podcast. He provides a brief overview of his years of experience in the field and explains why YOU need to listen to this podcast.
Jun 17, 2019•3 min
