Episode 72: The Difference between a good product and a great product | Mac Schlesinger

I have with me today Mac Schlesinger, CEO and Founder of Best Seller Listers Inc, whose mission is to empower Amazon sellers with the right services, tools, partnerships, and insights for greater success. He gives us some insight into what an A level business would look like, such as needing to be able to get back to the customer with an actual person rather than a bot. Mac suggests laying out the words on your graphic overlays differently than how you do it in your other listings. Customers don’t want to read a page of words and this is why it’s important to focus on EBC, or to make your page look nice and portray your content in a clear and simple way. He tells about using giveaways to boost your brand awareness and get the word out about your products/business. The difference between B level and A level content 2:09 Graphic overlays 12:03 EBC, Enhanced Brand Content 15:26 “Every writer that I hire, every graphic designer that I hire, I usually go through 10 to 15, sometimes more, until I find the right one because it really has to match my style. When I deliver a listing, it has to be unique.” 28:25 Follow his whatsapp at: 845-288-1740 website: https://bestsellerlisters.com/ https://www.linkedin.com/in/macschlesinger/ Social https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Send Scott an Email: [email protected]