EPISODE 259 - Advanced Amazon Strategies with Josh Hadley and Matt Altman

In this special episode, we’re excited to present a unique podcast swap, featuring an insightful episode from Josh Hadley's eComm Breakthrough Podcast. Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products. This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success. Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as  the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies. Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth. Tune in and transform your selling strategy today!   Episode notes:   02:45 - Ecom Breakthrough Podcast Overview 03:50 - Matt Altman Introduction 05:10 - Matt's journey into ecommerce  06:40 - Insights into Successful Brand Exits 10:21 - Strategy for Launching New Products on Amazon 13:00 - Product Launch Budget 15:35 - Types of Ad Campaigns 20:40 - Product Conversion Rate \ Optimizing Products 28:40 - Amazon A/B Testing Feature 31:45 - EVA.Guru / Intellivy.net / mturk.com 33:25 - Other Software Tools to Manage Multiple Brands 35:20 - PPC Tactics 48:40 - External Marketing 51:10  - Amazon Affiliates   LinkedIn: linkedin.com/in/matt-altman-39b72a70 linkedin.com/in/joshhadley/ Website: www.rightsideup.com https://wavve.link/Ecommbreakthrough   Email: [email protected] [email protected]   Related Post: Yes, E-Commerce in Latin America Is Worth It