Episode 242: Future-Proof Product Launch Formula with Dylan Lam of Omirank

Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model. Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community. Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process. Episode Notes: 00:00 - Introduction and Goal of the Podcast 01:10 - Guest Introduction 01:38 - The Evolution of Product Launches 03:10 - Treating Amazon as a Channel 06:49 - The Future-Proof Product Launch Formula 07:16 - Dropshipping Research 08:43 - The Kickstarter Step 10:26 - Preparation and Launch Stages of Kickstarter 13:33 - Generating Traffic on Kickstarter 15:33 - Successful Kickstarter Examples 19:18 - Cash Flow Advantage and Launching on Amazon 21:56 - Fulfillment of Kickstarter Orders 24:08 - Assistance in the Product Launch Process 26:41 - Building a Brand and Owning Traffic 28:01 - Conclusion LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281 Related Posts: The Ultimate Checklist for Launching a Product on Amazon