Episode 241: A Deep Dive into Amazon Influencer Tools and Trends with Liz Saunders

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers. Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit. She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns. She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions. Episode Notes: 00:00 - Introduction and Background 01:00 - Building Fluencer Fruit 03:02 - The Need for Tools in the Amazon Influencer Program 04:11 - Marketing Challenges 05:24 - The Importance of Video in Amazon Listings 08:19 - The Impact of Video on Sales and Returns 09:47 - Amazon's Response to Video Trends 13:20 - How Sellers Can Get Videos on Their Listings 14:14 - Case Study: Increase in Sales with Influencer Content 18:13 - Using Fluencer Fruit for Optimization 19:27 - The Future of the Amazon Influencer Program 21:24 - Expansion of the Influencer Program Internationally 22:35 - Closing Remarks LinkedIn: linkedin.com/in/liz-saunders Website: www.fluencerfruit.com Related Post: Leveraging User-Generated Content to Boost Amazon Sales