Episode 239: How To Understand the World of Amazon Vendor Central With Will Haire

In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor. Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4. They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory. Episode Notes: 00:21 - Will Haire Introduction 00:55 - The T5 and Sales Days 01:55 - Streaming TV Advertising 04:00 - Placement and Targeting 05:40 - Vendor Central 07:00 - Calculating Profit Margin 08:30 - Co-op Fees and Other Costs 12:05 - Contribution Margin 12:40 - Impact of Liquidating Products 15:00 - Paying for Advertising as a Vendor 17:25 - The Future of Vendor Central 19:35 - Closing Remarks LinkedIn: linkedin.com/in/willhaire Website: bellavix.com X: MarketingChimp1 Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]