Episode 237 - Understanding What Amazon Wants and Making Unit Economics Work with Robb Green

Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable. Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants. Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops. Episode Notes: 00:20 - Robb Green Introduction 01:49 - Best Part of Running Brands 02:38 - Product Selection and Unit Economics 04:31 - Strategy Shift 05:30 - Platform-first Mentality 06:21 - Using AI to Understand Customer Sentiment 07:10 - Using Data to Make Better and Quality Decisions 10:11 - Improvement on SQP Data 12:50 - What do Eight-figure Sellers Worry About? 15:13 - Allocating Time and Money for Multi-channel Sales 16:27 - The Future of TikTok Shops 17:45 - SmartScout for TikTok 20:51 - What Does TikTok Shops Want? Website: https://imtheone.com/about-us/ YouTube: https://www.youtube.com/@imtheonepodcast Instagram: https://www.instagram.com/imtheonepodcast/ Facebook: https://web.facebook.com/people/Im-The-One-Podcast/ X: https://twitter.com/imtheonepodcast LinkedIn: https://www.linkedin.com/in/imtheonepodcast/ Related Post: How to Sell on Amazon from Alibaba: A Beginner’s Guide