Episode 229 - When Does Maximizing Amazon Profits Start To Hurt You With Jason Henan

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business. But what happens when it starts to backfire and hurt your bottom line? We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects. Episode Notes: 00:30 - Jason Hanan Introduction 04:25 - How to Optimize Variation Listing 07:40 - Pulling Out a Variation That Hurts Your Whole Listing 09:55 - The Power of Coupons 11:30 - Engagement from Price Variation 12:05 - SmartScout Rank Tracker 12:50 - Which Variants Are on Which Keywords 13:55 - The Influence of Amazon Pricing Structure 17:10 - Pricing Pain Points and Profit Maximization 19:30 - Raising Prices Without Hurting Velocity 24:15 - Test Pricing on Items 27:00 - Ad Spends and Returns LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/ Website: AZsellerkit.com Related Post: Amazon Variation Listing: An Ultimate Guide [2023]