#601 How do you build trust with someone who’s just visiting your website? How do you connect and convert them into paying customers right then and there? In business, we often have so many big ideas that we forget to go back to the tried and true fundamentals, like gathering testimonials from our audience. Today I’m chatting with Casey Hill, the Head of Growth at Bonjoro. They've created a testimonial tool that I think is absolutely revolutionary. Imagine this, you send a link to a customer of ...
Aug 10, 2022•36 min•Ep. 601
#600 Episode 600. Wow! I really appreciate all of you and a big thank you for helping me get here! We usually like to do something big for these milestone episodes, but I’m flying solo today. I have a fishing story for you that's actually a business analogy because that’s what I do. I'll get into a hobby because I enjoy it. And then I take my business experience and lay it over on top. So, there are going to be days when you do everything right. You have the right line, you have the right bait, ...
Aug 05, 2022•14 min•Ep. 600
#599 How do you keep getting back up after being knocked down again and again? Natasha was hundreds of thousands of dollars in debt and living in a hostel with her son, but everything changed for her when she started serving others. This is an incredible survival story and we’re going to hear the whole thing today from Natasha Graziano. If you need motivation, I guarantee this episode will help you overcome whatever challenges you’re facing. Natasha helps people realize their full potential. She...
Aug 03, 2022•41 min•Ep. 599
#598 It’s becoming more common to see couples not just starting a family but also starting businesses together. But is going into business with your spouse or partner a good idea? Finley Robinson is taking over the show today to talk about his experience working with his wife, Brooke. They run B•TRIBAL•FIT together, and Finley has come up with a three-point process for couples considering this kind of lifestyle: simplifying your priorities, having the discipline to stay in your lane, and finding...
Jul 29, 2022•26 min•Ep. 598
#597 When I was at Social Media Marketing World earlier this year, I heard something that just blew me away. It was the story of a 10-year-old who started his first business and sold it for $15,000 three months later. Today on the show, we get the complete story and a heavy dose of inspiration from Ryland Dixon himself. Ryland is now twelve years old, and he joins me on the show to give us a wonderful inside look at his membership site, Bible Builds. You’ll get to hear how Ryland came up with hi...
Jul 27, 2022•22 min•Ep. 597
#596 What if you had an offer people just couldn’t refuse? And no, I don’t mean going all The Godfather on your audience. I’m talking about making your products and services irresistible. Karthik Vijayakumar is talking over the show today to teach us his simple three-step copywriting process. He is the host of the Launch Plan podcast, creator of the Sales Copy Mastery series, and the founder of Design Your Thinking. Karthik will walk you through the exact steps you need to take to craft an irres...
Jul 22, 2022•24 min•Ep. 596
#595 There’s no shortage of business strategies out there. But what if you’ve tried everything and nothing seems to stick? The key is adapting these tactics to your niche, your business, your audience. When Matt Giovanisci finally did that, his business skyrocketed. Now he’s the absolute authority in his niche and he’s bringing in hundreds of new subscribers per day. So what’s the business? Pool maintenance. Yes, pool maintenance! We always say the riches are in the niches. Matt is a classic exa...
Jul 20, 2022•45 min•Ep. 595
#594 As an entrepreneur, you’re creating something special and carving your own path. That isn’t always easy. You’re likely putting a lot of pressure on yourself and likely setting yourself up to experience some degree of burnout. Valerie Hamaker is a professional counselor, private practice owner, and host of the Generation Xhausted podcast. She’s taking over the show today to share her fantastic eight-step process for healing and managing burnout. These Teaching Friday episodes, hosted by memb...
Jul 15, 2022•30 min•Ep. 594
#593 College is expensive. Shoker, I know. But did you know that the “four-year degree” is basically a myth at this point? Fewer than 40% of students graduate in four years. For most, it takes six years to earn a bachelor’s degree. College Flight Plan helps students discover their strengths, values, and goals and save between $50K and $160K. Greg Langston is on the show today to walk us through how the program works and to give us an inside look at the business behind it. He tells us about the p...
Jul 13, 2022•36 min•Ep. 593
# 592 Ever feel like your marketing is too salesy? The question is, can you stay true to yourself and still attract customers? You can! In fact, being upfront will likely lead to better results. That’s why Daphne Gomez is taking over the show today to talk about mindful marketing. This is another installment in our Teaching Friday series, where we invite members of SPI Pro to share their expertise with our listeners. Daphne has mindful marketing down to a three-step process: creating your brand ...
Jul 08, 2022•21 min•Ep. 592
#591 How do people go from first discovering our businesses to investing thousands of dollars with us? You might think that's impossible, but today we talk about the funnels that can get you there. Rick Mulready, from The Art of Online Business Podcast, returns to the show and we go deep on creating relationships with your audience. We start at the moment people first come across your content and go all the way to the ultimate level: high-ticket items your superfans would go nuts for! You're lik...
Jul 06, 2022•43 min•Ep. 591
#590 In the early days, as Smart Passive Income began to grow, people started asking me if they could guest blog on the site, or guest host on the podcast, and I said no. It took me some time to realize that I was being selfish and actually hurting my brand by closing it to other creators. Your platform doesn't exist for you. It exists to serve your audience. And there are so many people out there with skills and knowledge you don't have, who can help your audience. So you owe it to your audienc...
Jul 01, 2022•12 min•Ep. 590
#589 On today’s episode I interview the other Pat Flynn, owner of Chronicles of Strength. I like to call him Kettlebell Pat Flynn. Why did I bring Pat on? Because we wanted to connect and understand what it was like in this world to share the same name as business owners and entrepreneurs, and help those of you who might be struggling with something similar. In this episode Pat and I have some deep philosophical conversations about our approach to business, our approach to generalism and focus, ...
Jun 29, 2022•37 min•Ep. 589
#588 I was thinking about something the other day: that success as an entrepreneur is largely a game of energy management. You may remember when we had Jim Collins on the show to talk about his idea of the “20-mile march,” from his book Great by Choice . In the book, Jim talks about the idea of going 20 miles a day, no more and no less, and it's that consistency that'll get you to your goal. Even if you feel like you can do more, you don't because you want to manage that energy and establi...
Jun 24, 2022•12 min•Ep. 588
#587 Today I’m talking with Keenya Kelly about short-form video platforms. Things like Instagram Reels, YouTube Shorts, and specifically TikTok, and how you can use short-form videos to grow your business. Keenya’s been on the podcast before to talk about the environment of short-form video. Many businesses are using them to get more leads and make more money. I ask Keenya some very specific questions about how we can use these platforms—even if you’re just starting from scratch, even if you hav...
Jun 22, 2022•37 min•Ep. 587
#586 In the 14 years I've been an entrepreneur, I still create excuses about why I can't do certain things or why something I attempt won't work out. So today I want to cover some of the more common excuses that hold back entrepreneurs. This is going to be a great exercise in understanding how people think and how they gut stuck. Because guess what? Your audience, your potential customers or students, may also share the same objections or excuses that are stopping them from working with you or b...
Jun 17, 2022•16 min•Ep. 586
#585 Today I’m talking with Caleb Wojcik. Caleb and I go way back, and he’s been on the show a couple of times. A while back he talked about creating videos and getting started on YouTube. More recently he came on to talk about SwitchPod, the physical product that we co-invented and co-launched on Kickstarter to the tune of $438,000 from backers. I wanted Caleb to come on the show today for a few reasons. Number one, to give you an update on that company, where it’s at, how it’s doing, and how i...
Jun 15, 2022•48 min•Ep. 585
#584 Writing a book and getting it out into the world is one of the hardest things you can do—and one of the most fulfilling. I'm currently working on my next book , titled The Lean Learner . After self-publishing three books, I want to try to get this one in the hands of a traditional publisher. If it works out, it could be an amazing way of expanding my reach into areas I haven't explored yet. And if it doesn't work out? There will still be a lot to learn from having tried. Show no...
Jun 10, 2022•15 min•Ep. 584
#583 Did you know you can actually increase your productivity, creativity, and happiness simply by having plants in your office or around your house? We spend so much time and money on applications, devices, and other things to help us produce more. Why not simply add a plant? This isn’t just a feng shui situation, if that’s what you’re thinking. There are actual studies and data that prove this. I’m really excited because on today’s show we have Maria Failla. We’re going to talk about her book,...
Jun 08, 2022•44 min•Ep. 583
#582 Today I want to share what can happen when you combine your superpowers and implement them elsewhere. One of the things I've been doing in the online video space with my new YouTube channel, Deep Pocket Monster, is building relationships. As a result, I've recently had the opportunity to become an advisor and investor in a brand new company. I'm really excited about it—and really excited for you. Why? Because this is the sort of opportunity that might await you as you progress in your busin...
Jun 03, 2022•11 min•Ep. 582
#581 For the last year and a half I’ve been talking about my new side hustle. It’s called Deep Pocket Monster, and it’s a YouTube channel in the Pokemon hobby collection space. It’s doing amazingly well, and today I’d like to do a deep dive into how it got started. My special guest on the show is Dan Patrick Norton. Dan is my producer and editor for Deep Pocket Monster. He’s been a part of the SPI community for a very, very long time, and has an incredible story of how he got here and started wo...
Jun 01, 2022•59 min•Ep. 581
#580 Benjamin is a business and transformation coach who has realized that the foundation your business is built on is often as important as—if not more important than—how you execute on things. In today's episode, he'll be covering three topics: why your intuition matters, how to follow it, and the action steps that will help you create the outcomes you desire with the help of your intuition. Show notes and more at SmartPassiveIncome.com/session580 . See Privacy Policy at https://art19.co...
May 27, 2022•32 min•Ep. 580
#579 On today’s show I talk with Graham Cochrane. When he was in college Graham was set on becoming a musician. Unfortunately, things didn’t go as planned. He had to get a job that he didn’t like, and even started living off of food stamps for a while. In this episode you’re going to hear how Graham turned things around, and also how he became successful using YouTube and selling online courses. Now Graham teaches others how to do business. He’s going to give us some of his best business advice....
May 25, 2022•46 min•Ep. 579
#578 In today's Teaching Friday episode, you're going to learn how to think mythically, to see how ancient stories can reflect your journey through life and business, and gain some insights to help you on your way. Daniel Allison is a bestselling author and oral storyteller. He's going to share a simple yet profound story from Borneo, and along the way he'll stop to discuss how it might apply to your life, your hero's journey. And he'll give you some tools you can use when looking at other stori...
May 20, 2022•20 min•Ep. 578
#577 One of the most common questions I get is, “Pat, do you have a business coach? You coach a lot of people. You have a podcast. You help tens of thousands of people. Do you get help, too?” Absolutely. I think it’s massively important, and today you get to hear from somebody I get weekly coaching from. His name is James Schramko, from SuperFastBusiness. Today we talk about simplification. We talk about lifestyle design, and using your business as the mechanism to design the life you want. Show...
May 18, 2022•48 min•Ep. 577
#576 This episode is another Teaching Friday, where we bring in members of our SPI Pro community to teach us about a topic in their area of genius! Today, Dr. Michael Gerharz of Leaders Light the Path shares why it's so important to “light the path” for your audience, so you're not trying to persuade harder, but instead resonating stronger. He shares the three steps you need to take to do that: getting clarity about what you want to be known for, answering the three quest...
May 13, 2022•24 min•Ep. 576
#575 Today I’m joined by Donald C. Kelly. Donald is known as The Sales Evangelist, and his new book Sell It Like a Mango is going to teach us how to close more deals. When I asked why it’s called Sell It Like a Mango , Donald told me about how his parents used to sell mangoes in Jamaica, and how everybody else was also selling mangoes. If everyone’s selling the same thing, how do you succeed? How do you stand out? We’re gonna dive into that today and learn exactly how to become a salesperson whe...
May 11, 2022•42 min•Ep. 575
#574 In the return of our Teaching Friday series, we welcome Rose Griffin , a speech therapist with her own business at ABA SPEECH , as well as a podcast . Rose loves using and optimizing social media to reach her ideal clients, and she's here today to talk about getting started with using TikTok for your small business. Show notes and more at SmartPassiveIncome.com/session574 . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy...
May 06, 2022•20 min•Ep. 574
#573 Today we’re talking all about community. Leaning into building communities has paid huge dividends for Smart Passive Income. Our guest is Andy Guttormsen, Co-Founder of Circle. Andy has access to 5,000-plus communities, so he knows what’s working and what’s not working for communities in 2022. We’re going to talk about launching and price points. We’re also going to talk about who communities are for, and compare paid communities with free communities. If you have an online business in 2022...
May 04, 2022•40 min•Ep. 573
#572 Someone told me the other day, “Pat, everything you touch just seems to turn to gold.” Typically, I would deflect this question, but instead I said, “Well, I only touch things that can turn into gold.” I want to unpack this for you today, by sharing the five-step process I use to make sure I'm only working on things I know have a great chance of succeeding. Show notes and more at SmartPassiveIncome.com/session572 . See Privacy Policy at https://art19.com/privacy and ...
Apr 29, 2022•13 min•Ep. 572
