#548 I get a lot of emails from people asking to be a guest on one of my podcasts. And a lot of those emails... well, they're not great. That's why today I'm going to share some of the ways to most definitely not ask to be on someone's podcast. I want to preface this episode by saying that I don't mean to offend or make fun of anyone. I'm here to educate. And if you've sent me an email like this, I hope you'll take this as a chance to learn and improve. But the truth is, you're never going to be...
Feb 04, 2022•15 min•Ep. 548
#547 Seth Godin once said, podcasting is the new blogging. If that’s true, guest podcasting is the new guest blogging. Today, we’re going to talk about how to be a guest on another person’s podcast. How do you get that person to say yes? How do you maximize your time on that show? How do you bring those listeners to your website, your brand, your product, your lead magnet, or whatever it might be? Show notes and more at SmartPassiveIncome.com/session547 See Privacy Policy at https://art19.com/pr...
Feb 02, 2022•43 min•Ep. 547
#546 I'm gonna be honest. What you're about to hear in today's episode might be a little disturbing. Okay, I'm kidding (mostly). You might cringe a little, though. That's because you're going to hear clips from my very first podcast episode ever, from July 2010. Podcasting was very difficult then. It was not just technically difficult, but hard because there were fewer people making shows and proving that this thing actually worked. It was also hard because I was very much in my own head, and th...
Jan 28, 2022•16 min•Ep. 546
#545 A lot of people are looking to start podcasts this year. I've been podcasting for a very long time, and we've done episodes with other podcasters talking about podcasting and what that can do for your brand. It can do a lot. Today we're speaking with Abby Rose Green. She co-hosts two relatively new podcasts, and they're both doing extremely well. This is a component that I don't have a ton of experience with: co-hosts. How do you coordinate? How do you work with another person who is also a...
Jan 26, 2022•48 min•Ep. 545
#544 Have you ever had an ambitious goal—one that when you're finally faced with the opportunity to fulfill it, you're met with resistance and ultimately try to self-sabotage? It's that voice in your head that tells you you're just not good enough. Today's guest host, Brad Hussey , knows that voice—and he also knows that what we creators and entrepreneurs must always try to do is feel that fear, that anxiety—and do it anyway. The "it" in today's case is email marketing—and not just any ordinary ...
Jan 21, 2022•20 min•Ep. 544
#543 Today, you are going to learn so much. You’re going to be inspired, but you’re also going to learn a lot of tactical things. For example, a not-so-common tool that our guest uses to find the right people at the right time. You’re also going to hear about how to get something started. If you’re starting a podcast, or anything where you have to put yourself out there, our guest today tells us a lot of her secrets for how to stand out. Show notes and more at SmartPassiveIncome.com/session543 S...
Jan 19, 2022•42 min•Ep. 543
#542 Today is our second installment in the new "Teaching Friday" series where we tap into the amazing knowledge of folks in the SPI audience and our SPI Pro community, and I'm excited to welcome another SPI Pro member, Trudy Rankin of Online Business Lift-Off . Today, Trudy will be sharing some of her deep knowledge about creating life-changing workshops and masterclasses, with a twist . What's the twist? It's an interactive diagnostic tool that you pair with your workshop that complements and ...
Jan 14, 2022•30 min•Ep. 542
#541 Today on the show I’m joined by my good friend, Lewis Howes. He’s a New York Times Bestselling author, a lifestyle and business coach, a former pro athlete, a top-ranked podcaster, has been featured on numerous television programs and magazines, and that’s not even half of his list of accomplishments. Lewis and I talk about building a successful agency. Lewis shares what he’s learned on his journey to success—the trials, heartaches, triumphs, and the wisdom he’s gained along the way. Show n...
Jan 12, 2022•1 hr 3 min•Ep. 541
#540 I've been hogging the mic here on the SPI Podcast . Yeah, I've shared some airspace with some amazing guests in the 500+ episodes we've published. But there are still so many talented, amazing teachers and storytellers in our community. I wanted to see what would happen if we had some of them join us on Fridays to share what they know with all of us. So today, we have the pleasure of bringing in SPI Pro community member Mike Lander, who you might remember from an earlier episode of AskPat ....
Jan 07, 2022•17 min•Ep. 540
#539 I can't believe we got here so quickly, but I'm fired up for 2022, because we have a great lineup for you this year on the Smart Passive Income Podcast—starting with today's guest, Roberto Blake. Roberto's been on the show before, and he's just a wealth of knowledge and inspiration! Today we're talking about the creator economy and how to approach it this year. With so many people creating content on all these different platforms, how do we stand out from the crowd? How do we approach the w...
Jan 05, 2022•53 min•Ep. 539
#538 Happy new year! 2021 went fast, didn't it? A lot of great things happened this year, especially right here on the podcast. (Check out episode 534, where I share my standout episodes.) Today, I wanted to talk about a hobby I picked up at the tail end of the year. I don't remember exactly how it happened, but I ended up in a deep YouTube rabbit hole—a good rabbit hole—of Bob Ross videos. I went right back to season one of his show and found a really helpful video with Bob and his son answerin...
Dec 31, 2021•15 min•Ep. 538
#537 Whether or not you're already an entrepreneur, how do you position yourself for success? Not just with money, or your goals, but how do you wake up every morning excited to do something that sparks you, that lights you up? Jonathan Fields is here today to help us answer that question. Jonathan's work is all about helping people understand what truly excites them, and the Sparketype—a combination of “spark” and “archetype”—is his framework for doing that. In my opinion, of all the self-asses...
Dec 29, 2021•44 min•Ep. 537
Control. We all want it, but very little is actually in our control. So what's in your control? The ability to wake up every day and be consistent with whatever it is you're trying to achieve. Perhaps 2021 didn't go the way you wanted it to, or you fell short on some goals. As you're looking toward 2022, I want to share an excerpt from a book called Great by Choice by Jim Colllins, which contains a wonderful concept called the “twenty-mile march” that might give you some direction for approachin...
Dec 24, 2021•10 min•Ep. 536
#535 Our vision at SPI most years is to bring our team together in the fall to think about the following year, source ideas, have conversations, and arrive at a strategic plan for the next year. We lost out on the opportunity to do that last year in the height of COVID, but 2021 provided an opportunity to “reboot” our in-person team summit. In today's episode, I take you behind the scenes to understand exactly what we did in Denver, and how it's guiding the direction of SPI in 2022. To help with...
Dec 22, 2021•34 min•Ep. 535
#534 Today I'm digging back into the archives of the SPI Podcast to reveal my favorite episodes we've put out this year. I'll be sharing some of the most memorable moments from the show in 2021, and expressing my gratitude for the year that was in podcast land here at SPI. We've got a ton of great podcast content coming at you in 2022, and I can't wait for all of it. But for now, thanks for being here for the ride that was 2021. I appreciate you! Show notes and more at SmartPassiveIncome.com/ses...
Dec 17, 2021•16 min•Ep. 534
#533 Brenda Petrella is an ex-scientist who helps people get outside in nature through her online business, Outdoor Photography School . She's here to share what she's learned about niching down and building her online business in a way that works for her. You'll learn how Brenda found her niche and started her YouTube channel and podcast. We chat about the differences between online video and podcasting, and how the cohort-based podcasting course Brenda took earlier this year gave her the boost...
Dec 15, 2021•39 min•Ep. 533
#532 I wouldn't be where I am today if I hadn't taken a brave step forward to discover what was out there. It's almost like a boat parked in a harbor, and the world of online business is a giant ocean. As we approach the end of 2021, how are you going to get your boat out of the marina and into the ocean, so you can lose sight of the shore—knowing that there's something better out there? Something a little scary, something that makes you nervous, but something very much worth doing? Show notes a...
Dec 10, 2021•15 min•Ep. 532
#531 Some of my all-time favorite episodes here on the podcast are ones where we interview somebody who is not just a successful business owner, but a member of the SPI community too. Today's guest, Eevi Jones, is a member of SPI Pro , our premium entrepreneurial community here at SPI. And she helps people write children's books. How awesome is that? If that's a field you want to get into, this episode is a must-listen. Eevi is such a joy. She's so knowledgeable, and has some amazing tips for an...
Dec 08, 2021•40 min•Ep. 531
#530 As you learned if you listened to this Wednesday's episode, our team spent a week together in Denver for our first in-person retreat since COVID. Check out episode 529 with Jillian and Tony , two members of my team who were there in Denver who help run our membership community and events and have a ton of experience and insight in community building. In that episode, I talked about the importance of meeting your team in person. Our team is fully remote—we're located all over the United Stat...
Dec 03, 2021•18 min•Ep. 530
#529 During our team's recent retreat in Denver, I huddled with two of my team members, Jillian Benbow and Tony Bacigalupo, to record the episode you're about to hear. Jillian is our SPI Pro community manager, and Tony is our community program manager—and they're also the cohosts of our Community Experience podcast. Tony and Jill are absolute rockstars when it comes to community, and I'm so excited for you to dive into this conversation with us. Because community—and I cannot stress this enough—...
Dec 01, 2021•47 min•Ep. 529
#528 This might sound weird, but I've learned too much. There are a lot of things I picked up in school and in college, and even as an entrepreneur, that are just superfluous. Why am I talking about this? Because it has everything to do with the new book I'm writing, tentatively called The Lean Learner . I've talked about the book a little bit on social media, in SPI Pro, and with a few people, but I wanted to take time in this episode to go into more depth. The Lean Learner is about how to lear...
Nov 26, 2021•18 min•Ep. 528
#527 I'm so excited for this episode. We are speaking with one of my favorite people in the world: Michael Bungay Stanier. Michael is an author who's written a bunch of amazing books. He's also the founder of a training and development company, Box of Crayons, that has taught coaching skills to hundreds of thousands of people. In fact, one of Michael's books has been hugely impactful on my own business, and it's called The Coaching Habit . The Coaching Habit has guided the exact process I use wh...
Nov 24, 2021•47 min•Ep. 527
#526 If you listened to this Wednesday's episode, 525 , we spoke with Derrick Reimer from SavvyCal, which is a tool that competes with Calendly, a very popular calendar/scheduler. In that episode, Derrick and I talked about competition. We talked about standing out. We talked about how to get started and grow your business in a crowded space. Now, Derrick's in the software business. But there are strategies and principles to help you stand out that apply no matter what type of business you're in...
Nov 19, 2021•18 min•Ep. 526
#525 How do you compete in a space where there are already established players? Whether it's software, or information products, or physical products, it's not always possible to create something entirely original. There are likely others who have already built something and started cultivating an audience or customer base in your space. Today we're talking with Derrick Reimer , who created SavvyCal , a competing tool to popular schedulers like Calendly. As a competitor to an established option, ...
Nov 17, 2021•43 min•Ep. 525
#524 In Wednesday's episode with Los Silva from eCom Powerhouse , we talked about some of the big mistakes entrepreneurs make. That conversation is a great one, so check it out if you haven't already. And it got me thinking about the mistakes I've made along the way. And I've made a ton of them. In fact, we could talk for seven to eight hours about all the mistakes I've made in my business. But this is a follow-up Friday episode, so I want to talk about just the five biggest mistakes I've made s...
Nov 12, 2021•19 min•Ep. 524
#523 We all make mistakes in business. I have made several, and this topic is one of the centerpieces of my conversation today with Los Silva of EcomPowerhouse . Los is somebody I recently met and have become fascinated by. Why? Because in getting to know Los, I've begun to realize that his secret to success goes against the grain of what a lot of people talk about. Because sometimes the best way to grow is to actually slow down and go smaller. It's to try lots of different things at the start u...
Nov 10, 2021•45 min•Ep. 523
#522 I'm going to let you in on a little secret. It's something I've learned over time that I know I even have to embrace even more now, and it's something that we should all embrace and do more of. Have you ever had trouble selling a thing you made, perhaps because you're just afraid of failing, or you don't want to feel icky about it, or you don't want to let people down or sell out? Perhaps you're afraid of selling because just you don't even know how to? Beyond those questions, there's a chi...
Nov 05, 2021•17 min•Ep. 522
#521 It's one thing to create an online course. But it's a whole other thing to figure out how to get people interested in it. How do you get people to find your course? How do you launch it? Do you do a fireworks launch, or a fireplace launch? What do those two terms even mean? Well, we're going to talk about all of that and more today with one of my favorite people in the world: Jess Catorc. Jess was actually on the podcast before, over five and a half years ago, in session 229 . Back then, sh...
Nov 03, 2021•38 min•Ep. 521
#520 This past Wednesday I interviewed Mike Pacchione , who is an amazing speaker and coach. Mike once worked with Nancy Duarte, whose organization helped people like Steve Jobs create presentations. And we all know how wonderful Steve Jobs's presentations were. And so Mike is super high caliber when it comes to helping people with their speaking. He even helped me with some of my first presentations back in 2012 and 2013, and he's completely influenced my entire speaking career. Mike and I had ...
Oct 29, 2021•16 min•Ep. 520
#519 When I think back on my 13-year entrepreneurial career, I think about some of the skills I've learned to get here, and one of the most important skills is storytelling. But storytelling is not something I've always been good at. In fact, at one point I wasn't great at it at all. But it's a skill that can be learned. When I started sharing lots of content, I realized I needed to learn how to better engage people through stories, to keep them on the page, or screen, or on a podcast like this ...
Oct 27, 2021•50 min•Ep. 519
