#660 Today I share an unusual tool for audience growth and engagement that you can have a lot of fun with! RPGs—ridiculous public goals—are something that I've noticed a few creators use. I've even leveraged this tactic myself at times, but never intentionally. That said, now that I'm coining the term, this is something I intend to explore in a lot more depth. RPGs are a powerful way to keep your viewers, listeners, and readers coming back for more. But what exactly does a "ridiculous public goa...
Mar 03, 2023•12 min•Ep. 660
#659 Today's guests have built something absolutely incredible. They run a community of over fourteen thousand members and generate passive income from in-person meetups. That's right—their event system is fully automated! The key to all this is an exquisitely designed funnel and the podcast that started their inspiring journey. Liz Faircloth and Andresa Guidelli help women in real estate achieve financial freedom. Their brand, The Real Estate InvestHER, has seen massive growth in the four years...
Mar 01, 2023•41 min•Ep. 659
#658 This is not good. Not good at all. I was at the dentist's when my phone started blowing up with messages from my team and audience that Deep Pocket Monster had been hacked. If you're following my updates, you know that my Pokémon YouTube channel has grown to 480K subscribers. But building a large audience online doesn't just attract sponsors and new opportunities. Of course, you also become a target for bad actors looking to make a buck. That's why protecting yourself, your team, and your f...
Feb 24, 2023•10 min•Ep. 658
#657 Greg has had it with his nine-to-five job! He wants to be his own boss. He wants more free time with his superstar wife, Anna Kendrick. So what is the step-by-step process Greg can use to start his own business? If you're not too confused, listen in on this episode to get exactly that! Today, Amy Porterfield is on the show for one of our wildest chats. Two Weeks Notice , her first book, shares the blueprint for going from "stuck" to making strides toward your dreams. We have a lot of laughs...
Feb 22, 2023•46 min•Ep. 657
#656 In Hawaii, I am not who you think I am. When my flight lands tomorrow, I become someone else for the first time. What am I talking about? If you've followed my updates over the last two years, you know that my Pokémon YouTube channel has grown like crazy. In fact, with less overhead, Deep Pocket Monster is now more profitable than SPI. What?! So, at the Hawaii Pop Con, I'll be speaking as Pat Flynn from Deep Pocket Monster for the first time! Of course, none of this would be possible withou...
Feb 17, 2023•12 min•Ep. 656
#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the right story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about Building a StoryBrand by Donald Miller all the time. It's one of the books that are essential rea...
Feb 15, 2023•44 min•Ep. 655
#654 None of us start out with an army of superfans. In fact, even getting people to give our content a chance on social media is a challenge in the beginning. In this Teaching Friday episode, Gillian Tietz of the Sober Powered and The Grind podcasts explains why and gives us the tactics that actually make a difference! When I have members of SPI Pro take over the show to share their expertise, I know the content will be insanely valuable. This session is a perfect example of that! Today, Gillia...
Feb 10, 2023•23 min•Ep. 654
#653 Starting from nothing and working hard to build a business is relatable. But what happens when you finally "make it?" My returning guest, Sophie Walker of the Australian Birth Stories podcast, is the perfect example of someone who has built a brand from scratch and turned it into a vast empire. We last spoke in episode 432. Her show has since amassed over ten million downloads, and sponsors are lining up to support her work! She was one of our star students in Power-Up Podcasting, so I'm no...
Feb 08, 2023•40 min•Ep. 653
We all fall into the trap of comparing ourselves to other entrepreneurs. But without a behind-the-scenes look, we often lack critical information that would change the whole equation. Especially if all we have to go by is someone's online presence. Back in 2019, I got an inside look at Gary Vaynerchuk's operation that was a total perspective shift. I've already had Gary on the show, but visiting his offices in New York helped me understand why I could never be as active as him on social media. I...
Feb 03, 2023•8 min•Ep. 652
#651 Connecting with your audience through podcasting can be a game-changing strategy for any brand. As you know, we're already helping many entrepreneurs take advantage of this opportunity. But what is the other, less often talked about, benefit of creating a show in your niche? This episode with Jess Larsen is mandatory listening for any podcaster. You see, Jess credits the interviews he's hosted on Innovation and Leadership with everyone from non-profit organizers to billionaires and movie st...
Feb 01, 2023•37 min•Ep. 651
#650 Wednesday's chat with Selena Soo for episode 649 was a great reminder of the importance of building business relationships. But there is actually a different kind of networking that can solve our audience growth and monetization woes. The thing is, this strategy is not right for everyone. In fact, I've had multiple offers come my way over the years to take advantage of this, and I've always turned them down. So what am I talking about? In this episode, I want us to look at the pros and cons...
Jan 27, 2023•13 min•Ep. 650
#649 The entrepreneurial journey can be a lonely one if we don't take the time to nurture supportive connections. But how do we build a business network to help us reach and impact millions of people in our niche? This is the topic of today's chat with Selena Soo. Through her signature publicity and marketing approach, Selena helps her clients build powerful relationships and become industry leaders. Our conversation is a deep dive into the best strategies for leveling up your brand through win-...
Jan 25, 2023•38 min•Ep. 649
#648 Just-in-time learning—only acquiring new information when needed for the job at hand—has been hugely beneficial for me! To help you set the tone for 2023, I'd like to talk about two impactful books that have helped me level up my skill set at pivotal moments in my journey. Tiny Thunder by Sue Rice has yet to take off, but it comes highly recommended by my mentor James Schramko. This is a fascinating book about the kind of marketing that stops people in their tracks by leveraging the power o...
Jan 20, 2023•12 min•Ep. 648
#647 Budgeting is a scary word for a lot of people. We're so used to instant gratification now that putting off the lifestyle we want feels like an impossible task. But this kind of spending leads many into debt. So what steps can finally set us up for financial freedom? Today's guest, Jamila Souffrant of Journey To Launch, is one of the top personal finance thought leaders out there. Through her incredible podcast, she provides listeners with tools and resources to skyrocket their savings and u...
Jan 18, 2023•42 min•Ep. 647
#646 All I wanted to do over the holidays was to play video games with my son. It's our tradition. But how I reluctantly ended up paying a stranger $125 to spend hours in his home with an overstimulated cat purring at me is just crazy. This bizarre series of events all started with a PC that broke down on me. But when I reached out to John, the computer repairman, on Yelp is when things started to get downright weird. You'll have to listen to today's episode to find out exactly what went down. I...
Jan 13, 2023•16 min•Ep. 646
# 645 If your answer is yes to the question I'm about to ask, you have to promise to listen in on this entire episode. I guarantee this conversation with Kelly Roach will absolutely rock your world! So, have you ever considered building a team to help you in your entrepreneurial endeavors? Imagine your brand running in a way that even if you had to stop working, you would still be able to serve your audience. Today's guest will provide the blueprint for hiring the dream team that will take your ...
Jan 11, 2023•44 min•Ep. 645
#644 What are your goals for 2023? It's well known that New Year's resolutions tend to fall by the wayside at the first hint of adversity. But is there anything we can do to make our new habits stick? In this episode, I want to share a mindset shift that has changed how I set and achieve my goals. This is something that's very effective because it addresses the perfectionism holding many of us back. What I'm talking about is giving ourselves permission to make mistakes along the way. It's import...
Jan 06, 2023•12 min•Ep. 644
#643 My value-packed chat with Eric Siu of the Marketing School podcast is the perfect way to kick off the year. With tips for the top five social platforms, podcasting, community, and high-ticket offerings, we cover all the bases and share our business growth blueprint for 2023. As host of a mastermind that convenes one hundred of the world's top marketers, Eric is in a perfect position to understand and teach the best strategies for organic reach and discoverability. So what are the most overp...
Jan 04, 2023•40 min•Ep. 643
#642 For this final episode of 2022, I want us to look back and go through a Start, Stop, Continue exercise. With the results of my TikTok challenge still fresh in my mind, I especially want to focus on the Stop part. We might share the same goal going into 2023. As I'm entering my 40s, I just want to stop wasting the time that I have. The end of the year is the perfect moment for us to take inventory and set up new systems to move us toward our goals. But it's also important to acknowledge our ...
Dec 30, 2022•14 min•Ep. 642
#641 Virtual summits are shaping up to be a game-changer for our 2023 marketing efforts! Listen in on this episode because I loop you in on a strategy that can take your business to the next level, even if you're just starting out. You see, large audiences and niche authority are no longer the requirements for big online events. In fact, hosting a summit is a great way to generate a snowball effect around your brand and bring in your first wave of superfans! To share exactly how you might make t...
Dec 28, 2022•41 min•Ep. 641
#640 When you consume TikTok, it consumes you . Feel free to quote me on this. If you've been keeping up with my Friday updates, you know about my 30-day TikTok challenge. So what are the final results? Long story short, I'm not doing TikTok anymore. One obvious reason is that none of my videos took off during these thirty days. But there's an even bigger reason behind my decision. That's actually the most valuable lesson to come out of this experiment. You see, it's not that TikTok is bad and y...
Dec 23, 2022•14 min•Ep. 640
#639 Having your audience along for the ride as you create digital products to serve them is an incredible tool that increases engagement and connection. But is it wise to use this same strategy for physical products? With knockoffs being a massive concern, is it safe to use open platforms like Kickstarter to fund and launch your best ideas? Those are some of the questions I explore with my returning guest, Jeff Sheldon. He is the founder of Ugmonk, a design studio focused on impeccably crafted ...
Dec 21, 2022•38 min•Ep. 639
#638 We need to talk about Shorts. They're like pants, but halfway—just kidding! I'm, of course, referring to YouTube's somewhat confusing answer to the growing popularity of TikTok. When platforms launch new formats, posts that take advantage of them typically see a nice algorithm boost. That's an opportunity I jumped on with Deep Pocket Monster, my Pokémon channel. So what were the results? Well, it's complicated. You see, some of my Shorts amassed over 15 million views. But, if you listen in ...
Dec 16, 2022•14 min•Ep. 638
#637 You want to clear up your schedule before starting work on the big project you're passionate about, right? Here's the thing. It's not going to happen. If you perceive time as a barrier, you will never get started. So how do we create more time when our calendars are full? How do we stop procrastinating and progress toward our goals today? If anyone can answer those questions for us, it's the guest joining me today. Jason Feifer is the editor-in-chief of Entrepreneur magazine. He gets to tal...
Dec 14, 2022•49 min•Ep. 637
#636 My 30-day TikTok challenge isn't going great. In fact, my numbers so far are pretty abysmal. Even so, I just decided to delete a video that really had the potential to go viral (in more ways than one). You'll have to listen in on today's episode to find out what was in the video, though. Let's just say that podcasting can get nasty sometimes! But what I want to talk about is much more important than this one post I knew was a mistake the second I uploaded it. You see, being honest with ours...
Dec 09, 2022•13 min•Ep. 636
#635 Could you sell your business? You might not want to, but here's the thing. If your company can be sold, it means you're running it with the best systems in place for maximum growth and time off! I'm excited to have Sean Cannell of Think Media back on the show. He's been a guest on episode 328, where he shared the strategies that led to his success on YouTube. Today, we get into the updated tactics creators need to be aware of going into 2023. He has also transitioned his personal brand to a...
Dec 07, 2022•45 min•Ep. 635
#634 What do you do when just making things better is not the answer anymore? You see, our courses at SPI have helped thousands of people find success. And now, through our communities, we're supporting more people than ever on their business journeys. Still, we knew we could do more. The thing is, making things "better" wasn't the answer for us. We had to try something different! That's where our All-Access Pass comes in. This community-powered education experience is the ultimate way to learn ...
Dec 02, 2022•11 min•Ep. 634
#633 This is massive. In fact, it is likely the biggest announcement we've ever made at SPI. You see, this launch might completely change your online education journey. Today I'm introducing you to our exciting new All-Access Pass ! This community-powered education experience is the ultimate way to learn from every single one of our courses at your own pace while connecting with fellow entrepreneurs on the same path. We have a slew of incredible courses that thousands of people have used on thei...
Nov 30, 2022•25 min•Ep. 633
#632 There's a huge problem that we have to figure out. If we don't, the time and money we spend creating content will be wasted. So what am I talking about? In this episode, I'm sharing my thoughts on the pandemic of short attention spans. I'm talking about how and why our audiences have become accustomed to TikTok, Reels, and Shorts type of content. Even if we never use these platforms, the time we have at our disposal to capture someone's attention is now shorter than ever. We really only hav...
Nov 25, 2022•12 min•Ep. 632
#631 How do you craft an irresistible pitch for potential sponsors? The biggest insight is that you should make your pitch them -focused instead of you -focused. Many creators start out with the exact opposite approach. They overemphasize how great their YouTube channel, podcast, or blog is and talk too little about how their content aligns with a brand's marketing objectives. My guest today, Justin Moore, is the founder of Creator Wizard. He has helped hundreds of people learn how to find and n...
Nov 23, 2022•41 min•Ep. 631
