#936 I've been on YouTube since 2009, and after today's chat with three teenage creators, I'm blown away by the big moves the next generation is making to fully take over this platform! The Wild Adventure Girls are 16, 17, and 18. Across multiple channels, they're turning absolute chaos into millions of subscribers and a legit content empire! You don't want to miss this session because Angelina, Annabella, and Scarlett give us an inside look at how they build superfans with everything from short...
Jul 01, 2026•35 min•Ep. 936
AL #004 Regularly collaborating with other creators is a shortcut to audience growth. But what if you're already doing a lot and don't want to add a ton of extra work to your plate? For quick and easy collabs, listen in on today's AskLiz session to get my top three strategies! These low-lift opportunities are the ideal place to start if you're looking to reach new people and give your brand a quick boost! Join me, Liz Wilcox, for a chat on bringing back roundup-style posts, co-hosting live sessi...
Jun 26, 2026•8 min
#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out...
Jun 24, 2026•32 min•Ep. 935
AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen i...
Jun 19, 2026•7 min
#934 It's been eighteen years since I got fired from my architecture job and started my entrepreneurship journey. That one moment led to something completely unexpected! You see, when you put yourself out there and share your story, you never know who's listening on the other end. But where do you start? Listening in on today's episode to get a leg up would help! I'll first share the mindset shift I had when I turned 40. This is a big one because it freed me up to go all-in on my Pokémon content...
Jun 17, 2026•33 min•Ep. 934
AL #002 We've all seen the massive sales pages many high-level entrepreneurs swear by. But if you're a beginner, putting something like that together can be daunting enough to stop you from taking action altogether. So, do you really need all that to sell your first products? Instead, what's the shortest sales page you can get away with? And also, how much is too much copy? Join me, Liz Wilcox, for this second session of AskLiz to find out! Today, I'm breaking down the exact scenarios when minim...
Jun 12, 2026•12 min
#933 I'm noticing a dangerous pattern for entrepreneurs, and AI is making things much worse! You see, there's nothing wrong with the traditional scaling advice of removing yourself as a bottleneck in your business. But there's also an automation and hiring trap destroying brands left and right! Over the years, I've seen and fallen for the dark side of delegating everything. That's why you should join me for this session to learn about common pitfalls to avoid as you begin to scale! I'll share th...
Jun 10, 2026•32 min•Ep. 933
AL #001 Can you still niche down to build an audience and find success in 2026? Instead of trying to find the riches in the niches, aren't you better off going broad nowadays? Debates on this topic are getting heated in the online business space. Right now, it's tried-and-true advice versus generalists hoping to hit it out of the park with a compelling enough offer. So what's the right move for your brand? I'm your host and SPI Community Director, Liz Wilcox, and we're tackling this question in ...
Jun 05, 2026•11 min
#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free mark...
Jun 03, 2026•28 min•Ep. 932
#931 There is an audience out there that only you can reach and impact. These are the superfans who'll pop up and resonate with your message when you share your authentic self! That's why building trust and deep relationships is the most rewarding aspect of our work, as creators! So listen in on today's episode to hear SPI Community Director Liz Wilcox and me reminisce about some of our most powerful superfan moments! From chance encounters to small interactions that mean everything, this sessio...
May 27, 2026•31 min•Ep. 931
#930 At this point, many business owners think passive income is a myth. Here's the thing, though. While automating your revenue is usually the last step in the process, you'll never get there if you chase trends and start from scratch every time! But what if you could follow a clear roadmap to stay focused on what works? What if you had the right information at the right time to lock in and win? What if you could finally go from idea to income without getting sidetracked? That's where the new S...
May 20, 2026•24 min•Ep. 930
#929 If you understand the shift happening online right now, you have a massive advantage over anyone still playing by the old rules! This is important because 2026 is way different. In fact, many of the strategies I used to rely on have fully stopped working this year. It feels like a complete restart! Don't worry, though. The new opportunities we have more than make up for the lost revenue many entrepreneurs are seeing! I'll break it all down for you. I'll share the step-by-step plan to adapt ...
May 13, 2026•29 min•Ep. 929
#928 Why are creators suddenly challenging massive corporations? There's a big shift happening, and none of the old-school gatekeepers can stop it. Here's the best part, though. It's all powered by superfans! Join me for today's episode because, as you'll learn, the sky's the limit on what you can build if you focus on serving your core following. One example I look at today is YouTuber Markiplier's feature film, Iron Lung . Independently produced and distributed without traditional Hollywood in...
May 06, 2026•22 min•Ep. 928
#927 In a world of infinite content, storytelling is a superpower and the number one way to stand out. As entrepreneurs and creators, sharing stories that move people, build trust, and convert should be a vital component of our success strategy. If you don't believe you can pull blockbusters from your day-to-day life or don't see yourself as a natural storyteller, this episode is for you! Listen in because I'll walk you through the exact five-step method I use to turn everyday events into captiv...
Apr 29, 2026•21 min•Ep. 927
#926 Fully fake creators, made-up reviews and testimonials, AI slop for days, and scam offers have driven us deep into a trust recession! People are now spending more time figuring out if you're legitimate than they do watching your actual content. If you don't have the right proof in place, this might be hurting your conversions already! Ask yourself, how many clicks would it take for someone to find out you're the real deal? Is there any evidence to back your claims and credentials? And by the...
Apr 22, 2026•27 min•Ep. 926
#925 What happens if you grow a personal brand that's no longer aligned with your purpose? Do you follow your energy into a new identity and start from scratch? If you abandon your business, can you ever return to it without losing momentum? These are all questions I tackle today with my good friend Cliff Ravenscraft. He's bringing back the incredible Podcast Answer Man brand he built 20 years ago, picking up where he left off with an audio-first approach that flies in the face of video podcasti...
Apr 15, 2026•57 min•Ep. 925
#924 Do you have a business, or are you just making videos? Many people chase going viral instead of focusing on what matters most for online entrepreneurs. Building confidence and consistency are the true benefits of posting daily. These are the skills that will grow your brand and put you in front of the right audience! Today, I'm chatting with two creators who've committed to showing up on camera every day for 30 days. Virginia A. Lee used this challenge to uplevel her courage to post and exp...
Apr 08, 2026•20 min•Ep. 924
#923 What happens when real people commit to showing up on camera every day for a solid month? If you've been following my 30-day short-form video challenge, listen in on this episode to hear from two participants who have made the most of this opportunity! First, I chat with Karen Bemmes. Her channel, Gluten Free from the 513, hasn't gone viral yet. Instead, Karen has finally landed on a format that works for her and leveled up her on-camera confidence. She's also started going live more, pulli...
Apr 01, 2026•25 min•Ep. 923
#922 Imagine learning from someone who's been running an online community for 30 years . Listen in, because that’s exactly what’s about to happen in today’s incredible episode! That's right! My guest, Paul Gowder, started his website and online business in 1996. He is still doing unbelievable work in his niche at PowWows.com , promoting and celebrating Native American culture and events. With a special focus on live streaming, content strategy, and community building, my chat with Paul is an abs...
Mar 27, 2026•29 min•Ep. 922
#921 Social media is just media nowadays. But if you want to foster deep relationships with your audience, email is where the real conversations happen! That's not even the best part, though. I know you'll love that when done right, you can basically 40x every dollar you spend on email marketing. In fact, if you're anything like today's guest, you might even bump that up to $250 for every dollar spent. That's bananas! Listen in on today's episode for a game-changing conversation with Liz Wilcox....
Mar 25, 2026•33 min•Ep. 921
#920 Quick, think about tasks and skills that can easily be replaced by AI. Logo design has to be somewhere near the top, right? Well, today's chat with my guest, James Barnard, will shift your perspective on becoming irreplaceable and indispensable. Despite AI companies throwing their full force at his niche, James' logo design business is booming in 2026! This session will open your eyes to the key concepts that can help you thrive no matter how low your AI-powered competitors are willing to s...
Mar 18, 2026•35 min•Ep. 920
#919 What would you regret more, letting go too early or holding on too long? There's no shame in changing direction when something stops working. Shame only starts creeping in when you stay stuck because you're afraid to make a tough decision! If you have ideas pulling you in multiple directions at once, listen in on today's session to hear how I decide where my focus should go! I'll share and walk you through my Letting Go Matrix . This is a simple four-quadrant tool and exercise that helps yo...
Mar 11, 2026•23 min•Ep. 919
#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get toward meaningful interactions! I'm chatting with Mariane Cresp to bring this point home today. She's an absolute expert at using her reach to inspire a deep sense of community among her followers. I'm especially impressed by how she leverages live streaming and tools like Ecamm Live for next-level...
Mar 06, 2026•34 min•Ep. 918
#917 What does it feel like to let go of a business you love, one you started with a close friend? Is selling the right move when you know your focus has shifted? In this episode, we'll share a behind-the-scenes look at an especially meaningful exit. I’m joined by my friend, SPI CEO, and business partner Caleb Wojcik as we officially announce the sale of SwitchPod. That's right, the time has come to get out of the physical product space. Caleb and I share the exact circumstances that informed ou...
Mar 04, 2026•26 min•Ep. 917
#916 Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you finally put yourself out there? Today's episode shines a light on a perfect example of taking action daily. That's because I'm joined by the incredible Shuffle Mamas, Christina Reynolds and Anna Blanc, for an awesome behind-the-scenes look at their success story! Christina and Anna are short-form mas...
Feb 25, 2026•27 min•Ep. 916
#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strategies powering online growth. You're still ahead of the curve if you tune in today, though. That's because, by the end of this episode, you'll know exactly where to focus your efforts, what you need to stop doing right now, and how to position yourself for big wins! I'll dive into the key steps of bui...
Feb 18, 2026•28 min•Ep. 915
#914 Everything has changed. That's my answer to the question of how the world of online business is today versus how it was when I started. Of course, that was in 2008. But my answer is actually the same if I were to compare right now to this time last year. That's why we have a big change coming at SPI! Listen in on today's session because I need to address the "passive income" elephant in the room. Don't get me wrong, not trading your time for money is still a valid goal to shoot for in busin...
Feb 11, 2026•25 min•Ep. 914
#913 We're more connected than ever, yet something like getting coffee with a friend feels nostalgic. Playing videogames in the same room with another person feels nostalgic. This is a weird thing to say in an age where we have instant access to everything and everyone. So how do we leverage our modern tools to combat disconnection and bring people together both online and in person? In this episode, I share the story behind my Podfest keynote and the lessons learned from not having things go ac...
Feb 04, 2026•26 min•Ep. 913
#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more you'll blend in. It's also why, if you show your real self, you'll stand out and attract a community of superfans! So how do you fight back against the slop and build a personal brand? In this episode, I look at the countermovement emerging in response to our artificial modern landscape. In fact, my i...
Jan 28, 2026•16 min•Ep. 912
#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Instagram master Brock Johnson to answer that question! We discuss what you should focus 80% of your creative drive on, the optimal post schedule, the top content formats for 2026, automating monetization, and more. Brock an...
Jan 21, 2026•34 min•Ep. 911
