The Smart Influencer Podcast - podcast cover

The Smart Influencer Podcast

Christina Hitchcock & Corinne Schmittwww.thesmartinfluencer.com

The Smart Influencer Podcast was created to help online influencers work smarter and scale faster.  Each week you’ll hear inspiring interviews with experts and influencers and leave with actionable tips and strategies you can implement immediately.

We dive into a variety of topics including SEO, social media marketing, monetization strategies, content creation, email marketing, mindset, organization, business management and more.  You'll learn the strategies and tactics that pro bloggers use to level up their blogs.  

The Smart Influencer Podcast drops new episodes every Tuesday.

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Episodes

Unleashing the AI Goldmine: How we're using AI to turbocharge our businesses

In episode #137 of the Smart Influencer Podcast, Christina and Corinne are discussing A.I. and the many benefits it can have in the workplace. In this episode, you will learn valuable lessons in regards to how to use A.I. in your workflow, some personal favorite A.I. tools, and how the ladies of the Smart Influencer Podcast automate A.I. in their workflows. LISTEN NOW: Or search for The Smart Influencer Podcast on your favorite podcast app. LINKS MENTIONED IN THIS EPISODE: Airtable WordHero Jasp...

Aug 29, 202341 minEp. 137

Stepping Back to Move Forward

NEW EPISODE DROPPED In episode #136 of the Smart Influencer Podcast, Christina and Corinne are talking with Zhen Zhou about her decision to go from pursuing her MBA to following her passion of becoming a food blogger. Here, you will learn valuable lessons in how to translate lessons learned in arenas such an business school and how to apply them to different platforms as well as how to use these lessons to follow your true passions. LISTEN NOW: Or search for The Smart Influencer Podcast on your ...

Aug 22, 202344 minEp. 136

Grow Your Business by Focusing on the Basics

In this episode, Christina and Corinne are talking with Shelby Stover from Fit as a Mama Bear about growing your business by focusing on the basics. In this episode you will learn: The tools you need for effective keyword research The power of reverse-engineering your content Understanding on page SEO You are probably sitting on traffic driving gems How to compete with higher ranking sites LINKS MENTIONED IN THIS EPISODE: Shelby's 5 day workout challenge Surfer SEO Smart Influencer System Cookin...

Aug 15, 202344 minEp. 135

Why You Should Plan to Sell Your Business

In this episode, Christina and Corinne are talking with Victoria Hudgins from Pink Pop Media about why you should sell your business. In this episode you will learn: How to set your business up so it's sellable How to sell your business - the various strategies available What buyers look for when purchasing an online business How to transition yourself out of video content What goes into negotiating the sale Understanding business valuation The pros and cons of working with a broker vs privately...

Aug 08, 202345 minEp. 134

10 Mistakes to Avoid When Managing a Team

In this episode, Christina and Corinne discuss 10 mistakes to avoid when managing a team. In this episode you will learn: Managing teams of different sizes Managing a variety of different team members How to pay attention to what you need to outsource How to make sure your revenue stream is = to your outsourcing To make sure you have SOP's How to utilize your team members To be clear in your business goals Make sure you collect and store all of the correct information and paperwork LINKS MENTION...

Aug 01, 202345 minEp. 131

Pinterest: What’s Working Now

In this episode, Christina and Corinne are talking with Kate Ahl from Simple Pin Media about Pinterest, and what influencers should be doing to reach success today. In this episode you will learn: Where Pinterest is headed Integration with ecommerce Using Pinterest to promote your digital and physical products The status of spam and hijacked pins Who's using Pinterest today Using Pinterest trends and analytics Old and new Pinterest strategies - what's really working NOW Native scheduling vs sche...

Jul 25, 202358 minEp. 132

Building your empire by diversifying your brand

In this episode, Christina and Corinne are talking with Jennifer Rizzo from Jennifer Rizzo Design Company about how to diversify and expand your brand. In this episode you will learn: Why you need to consider diversifying your income How Jennifer diversified her business Considerations for selling products What are your follower's pain points? LINKS MENTIONED IN THIS EPISODE: The Kitchen Table Creative Club Society6 Red Bubble Printify Smart Influencer System GA4 Simplified Cooking with Keyword ...

Jul 18, 202347 minEp. 130

How to Prepare to Take Time Off in Your Business

In this episode, Christina and Corinne are talking with Christine McMichael from Jar of Lemons about how to prepare to take time off in your business. In this episode you will learn: The importance of communication Assess your obligations How to build a reliable team you can count on Financing your time away The power of networking Have grace with yourself LINKS MENTIONED IN THIS EPISODE: Jar of Lemons Smart Influencer Legacy Organizer GA4 Simplified Blog Traffic Hidden Gems ********************...

Jul 11, 202342 minEp. 129

What you must do before outsourcing

In this episode, Christina and Corinne are talking about what you must do before outsourcing. In this episode you will learn: How to use SOP's to your advantage How to re-use elements for different aspects of your business $10 tasks vs $100 tasks How to deal with loss of control that may come with outsourcing How to find the perfect person/people to outsource Communication is key! LINKS MENTIONED IN THIS EPISODE: SOP Guide for Bloggers Smart Influencer SOP & Team Manager Airtable Intern Stra...

Jul 04, 202339 minEp. 128

How to be Consistent

In this episode, Christina and Corinne are talking with June Albertson-Dick from Practically Homemade about consistency and how important it is to grow your blog. In this episode you will learn: Why consistency is important Tips for being consistent How to ensure you don't miss the next "big thing" How being consistent helped get her monetized LINKS MENTIONED IN THIS EPISODE: Cake Mix Cookie Ebook Practically Homemade Smart Influencer Goal Manager GA4 Simplified RankIQ **************************...

Jun 27, 202335 minEp. 128

How to Take the Summer Off

In this episode, Christina and Corinne are talking with Lynn April from Fresh April Flours about planning, organizing, and scheduling your content to create more time for yourself. In this episode you will learn: Ways that batch planning/creating can improve your workflow How to organize batch planning Plan content in advance to save time and effort later Planning considerations LINKS MENTIONED IN THIS EPISODE: Smart Influencer System Jasper ******************************** DISCLAIMER: This audi...

Jun 20, 202352 min

Clever Ways to Embrace AI in your Workflow

In this episode, Christina and Corinne are talking with Courtney Paige from A Paige of Positivity about the innovative ways she's using ChatGPT in her workflow. In this episode you will learn: What to use AI for How to approach research with AI How Courtney uses AI in her daily workflow Clever prompts to use Never settle with AI LINKS MENTIONED IN THIS EPISODE: ChatGPT Smart Influencer Legacy Organizer WordHero ******************************** DISCLAIMER: This audio and description may contain a...

Jun 13, 202354 minEp. 126

Pinning in 2023: The strategy we're using to see results

In this episode, Christina and Corinne are talking about their 2023 Pinterest strategy. In this episode you will learn: How often to pin How many pins per post Pin cycles What matters in your post LINKS MENTIONED IN THIS EPISODE: Organization Planner Smart Influencer System Clariti Pitch Perfect Pro ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commissio...

Jun 06, 202328 minEp. 125

Crushing it on Multiple Social Platforms

In this episode, Christina and Corinne are talking with Isabelle Miller, a model, influencer, and entrepreneur about handling and staying on top of everything that comes with managing multiple social platforms. In this episode you will learn: How to deal with negative comments How to turn negative comments into a positive How to engage multiple platforms How to create unique content for multiple platforms How to be confident as a content creator LINKS MENTIONED IN THIS EPISODE: Isabelle's Instag...

May 30, 202351 minEp. 124

Reclaim Hours in Your Week with 1% Changes

In this episode, Christina and Corinne are talking with Leah Remillet, the host of The Balancing Busy podcast about time management and balancing your work and home life. In this episode you will learn: How to manage the overwhelm Stacking your "needle movers" How to ease the frantic feeling The truth about multi-tasking The importance of recess How to build your systems LINKS MENTIONED IN THIS EPISODE: Leah's Website Balancing Busy Podcast Smart Influencer SOP & Team Mananager Intern Strate...

May 23, 202356 minEp. 123

The Best Kept Secret You're Probably Not Using

In this episode, Corinne sits down to talk with Christina about the use of interns. They discuss how to work with interns and how to eliminate a constant back and forth between yourself and them. LINKS MENTIONED IN THIS EPISODE: Smart Influencer Mastermind The Intern Strategy Course RankIQ ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no ad...

May 16, 202340 minEp. 122

What You Need to Know About Converting to GA4

In this episode, Christina and Corinne are talking with Sherry Smothermon-Short from Painless Blog Analytics about Google Analytics 4 in order to help pro bloggers. In this episode you will learn: What GA4 is and why Google changed from UA to GA4 Don't compare GA4 to UA and why What's different in GA4 - new terms you need to know New data you have access to Ways you can improve your content using GA4 data LINKS MENTIONED IN THIS EPISODE: GA4 Simplified Course Outbound Link Tracking Course Pinter...

May 09, 202356 minEp. 121

A Digital Product Strategy You're Probably Not Using

In this episode, Christina and Corinne are talking with Colleen Beck and Margaret Rice from Digital Product Professionals about creating and selling digital products. In this episode you will learn: A new approach to selling digital production Turning your skills and knowledge into products easily How to use collaboration instead of competition to grow your business LINKS MENTIONED IN THIS EPISODE: Think Big PDF Packet Teachers Pay Teachers Digital Product Creation for Professionals Toolkit Smar...

May 02, 202344 minEp. 120

6 Simple Steps for Getting Your Money Right

In this episode, Christina and Corinne are talking with Jennifer Narciso from InvestorMama about steps to get your money right. In this episode you will learn: Step #1 - What are your money goals? Step #2 - Get your expenses together Step #3 - Get your debt together Step #4 - Understand where your money is coming from Step #5 - Make adjustments Step #6 - Automate and forget LINKS MENTIONED IN THIS EPISODE: Mint Personal Capital The Four Tendencies Smart Influencer Goal Manager Publer Airtable **...

Apr 25, 202349 minEp. 119

Your SOP Template - What to Include

In this episode, Christina and Corinne are talking about what to include in your SOP template. In this episode you will learn: Tips for using a template or website such as Airtable to stay organized How to make the the most of your time to complete your tasks more efficiently Tips for planning out needed materials in order to be prepared and camera-ready LINKS MENTIONED IN THIS EPISODE: Airtable Smart Influencer SOP Guide for Bloggers MailerLite Blog Traffic Hidden Gems *************************...

Apr 18, 202326 minEp. 118

Using Clariti to Make Better Business Decisions with Bjork and Ben

In this episode, join us as Bjork and Ben unveil the secrets behind Clariti, the game-changing tool revolutionizing blogging. Discover how Clariti empowers bloggers with insights to make smarter business decisions, harnessing data integration and expert tips for quick wins in your projects. LINKS MENTIONED IN THIS EPISODE: Smart Influencer System Clariti Airtable RankIQ OTHER EPISODES MENTIONED: A Unique Approach to SEO ******************************** DISCLAIMER: This audio and description may ...

Apr 11, 20231 hr 4 minEp. 117

Influencer Retirement 101

In this episode Christina and Corinne sit down with Ryan Wilson, of Wilson Wealth Advisory Group, to discuss retirement for influencers. They discuss the best ways to save and how to create a plan of action to reach your retirement goal. LINKS MENTIONED IN THIS EPISODE: Smart Influencer Legacy Organizer TrueRanker Link Whisper ******************************** This is being provided solely for informational and illustrative purposes, is not an offer to sell or a solicitation of an offer to buy an...

Apr 04, 202338 minEp. 116

How to Create an SOP

In this episode, Christina and Corinne talk about how to go about creating SOPs for your business. LINKS MENTIONED IN THIS EPISODE: Smart Influencer SOP & Team Manager Airtable ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable conte...

Mar 28, 202334 minEp. 115

How to Get Sh!t Done

In this episode, Christina and Corinne sit down with Ellen Goodwin to discuss how to make yourself productive. Through the use of short term goals and thinking of your future self, you can trick your brain into getting sh!t done. LINKS MENTIONED IN THIS EPISODE: Atomic Habits Done: How to Work When No One Is Watching Self Control app Freedom Website Blocker app Smart Influencer Mastermind Airtable ******************************** DISCLAIMER: This audio and description may contain affiliate links...

Mar 21, 202358 minEp. 114

Sponsorships Opportunities in 2023

In this episode, Christina and Corinne sit down with Jenny Melrose to discuss sponsorships and affiliations. They discuss the difference between the two and how to pitch yourself in order to stand out to brands. LINKS MENTIONED IN THIS EPISODE: Influencer Entrepreneurs Podcast Brittany Ratelle Smart Influencer Mastermind Pitch Perfect Pro True Ranker ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our re...

Mar 14, 202342 minEp. 113

Types of SOPs

In this episode, Christina and Corinne are talking about the different type of SOPs you should have for your business. In this episode you will learn: The difference between management and technical SOPs How to decide which SOPs to create for your business The different formats for creating SOPs LINKS MENTIONED IN THIS EPISODE: Smart Influencer SOP and Team Manager SOP Guide for Bloggers ******************************** DISCLAIMER: This audio and description may contain affiliate links, which me...

Mar 07, 202325 minEp. 112

Pivoting Your Business to Stay Relevant

In this episode, Christina and Corinne sit down with Sue DeChiara, of The Zhush, to dish about content and when you should pivot it. Through the use of analytics, you'll learn how to identify where and when to switch up your content. LINKS MENTIONED IN THIS EPISODE: Smart Influencer System RankIQ Clariti ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small comm...

Feb 28, 202331 minEp. 111

The 5 Minute Task That Has Huge Returns

Did you know there is a quick and easy 5 minute task you can do to drive more traffic to your website? In this episode, Susan Santoro shares her strategy that is generating huge returns. LINKS MENTIONED IN THIS EPISODE: Smart Influencer Business Organization Planner: https://smartinfluencer.com/organization Blog Traffic Hidden Gems: https://thesmartinfluencer.com/submission Publer: https://thesmartinfluencer.com/publer ******************************** DISCLAIMER: This audio and description may c...

Feb 21, 202342 minEp. 110

Why You Need SOPs

In this episode Christina and Corinne discuss SOPs and their importance for your business' attractiveness to potential buyers and training new team-members. Evolve and adapt your business in 2023 through the use of SOPs. LINKS MENTIONED IN THIS EPISODE: Airtable The Smart Influencer SOP and Team Manager Intern Strategy Course ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we ma...

Feb 07, 202321 minEp. 109

Tracking Keywords and Updating Content

In this episode, Corinne and Christina sat down with Aleka Shunk, of "Aleka's Get-Together," to discuss the "key" to tracking keywords and managing content. If you are looking to cook up traction for your website, this podcast will provide you with the tips and tricks to keywords and content. LINKS MENTIONED IN THIS EPISODE: Smart Influencer Business Organization Planner: https://smartinfluencer.com/organization How to Outrank Bigger Sites with Aleka Shunk A Unique Approach to SEO with Brandon G...

Jan 31, 202350 minEp. 108
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