EP 6: Your clients want to feel understood, too

You know you can't serve *everyone*, but it's hard to focus on who you truly want to work with, then position your work for those clients. In this episode, listen in on a session with a leadership consultant who's struggling with her positioning, but she needs to make a decision first.

Topics covered: Value-based messaging, ideal clients, positioning

Resources:

→ Free Sales Strategy Guide for Consultants: If you’re looking for a clear, easy-to-follow sales strategy for your B2B consulting or coaching business, get your copy of the One-Page Sales Strategy, and create a customized, focused strategy for your business, today: onepagesalesstrategy.com

→ Get Higher-Paying Consulting Clients: If you’re a woman running a B2B consulting business, learn how you can get paid more for your consulting contracts and attract more of the right kinds of clients at smartgetspaid.com.