Episode 94: How can you update an iconic brand?
Aug 26, 2021•21 min
Episode description
A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast