Episode 94: How can you update an iconic brand? - podcast episode cover

Episode 94: How can you update an iconic brand?

Aug 26, 202121 min
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Episode description

A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.
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Episode 94: How can you update an iconic brand? | The Smart Communications Podcast - Listen or read transcript on Metacast