Can We Stop Thinking Creators Should Work for Free?

I’ve been working in creative industries for over 20 years now, and there’s one thing that always seems to come up is this idea that creators should work for free. It’s a concept that’s been normalised over so many years, but the truth is, it’s not just frustrating to live with, it’s unsustainable. If you’re offering a service, whether it’s a product, a lesson, or a piece of content, that time and expertise needs to be valued.

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