It took a whole lotta *chutzpah* to start your business...and it's gonna take a whole lot more to keep it going! So, to help us out, I've invited Chelsea Clarke on the show today. Chelsea is a business strategist, investor, business broker and the founder of the entrepreneurship blog, podcast and school HerPaperRoute™. To date, she's helped more than 200,000+ entrepreneurs increase their financial fitness and make more paper (whoa.) PRESS PLAY on this episode to learn how to avoid the black hole...
Jan 25, 2021•22 min•Ep. 73
Are you struggling to bridge the gap between follower and paying client? Well, have no fear because we've ALL been there at some point in our entrepreneurial journey and there IS a way to solve this problem. Meet Silvia Pinho, a social media manager and marketing coach who helps service providers market themselves on Instagram and Upwork to book more clients. PRESS PLAY to hear why it's so important to show the behind the scenes of what you do in order to create authentic connections, how to clo...
Jan 18, 2021•15 min•Ep. 72
Let's talk about CASHFLOW, my friends! Today, I've invited money mindset expert and intuitive life coach, Gull Khan onto the podcast to share some killer strategies on how to manage your cashflow in order to start building wealth. PRESS PLAY to learn how Gull went from struggling each month to pay her bills to developing a cashflow system that helped her build a 7 figure net worth (spoiler alert: it wasn’t a glamorous journey!), the 3 step process that will transform the way you manage your fina...
Jan 11, 2021•25 min•Ep. 71
Hey there, my super savvy entrepreneurial friend! We made it to the end of the year and you deserve a treat. So, I double checked the show's analytics and it turns out that these were the episodes you couldn't get enough of this year. I'm pleased to present to you this 19 minute walk down memory lane with a delightful recap of your top 5 favorite episodes of 2020. PRESS PLAY to hear clips from: Brenna McGowan Ep. Ep. 24 “How to Write Stories That Sell" Gabriela Sullen Ep. 49 “How to Build (and M...
Dec 28, 2020•20 min•Ep. 70
Wanna know the two key business lessons that I learned this year? Look no further than this quick solo episode, my friend. And hey, thanks so much for listening to the show. I cannot TELL YOU how much I appreciate your support! From all of us at the Side Gig Central team (which is just me), I'm wishing you nothing but success, joy and love this holiday season. Cheers to YOU and a job WELL DONE. __________________________ Wanna be fully booked with ideal clients for 2021? Check out my 1:1 sales c...
Dec 21, 2020•8 min•Ep. 69
If you’re *not* booking high paying clients from your live stream content, you’re doing it wrong. And just in case you haven't heard, live streaming is the fastest, most efficient way to get to know your audience (and build trust). Today, you'll meet Anu Rajah, a visibility business coach who helps entrepreneurs use sales driven video content to close high-ticket clients. PRESS PLAY to learn how to plan your next live stream so that you’ll get sizzlin’ hot (and qualified) leads asking for more d...
Dec 14, 2020•16 min•Ep. 68
Did you know that copy and user experience go hand-in-hand to help your audience gain clarity towards the actions you want them to take on your website? Well, today you're in for a UX treat! Meet Jennifer Dopazo, a graphic designer specializing in brand identity and UX/UI design. Not only does Jennifer help her clients translate their big vision into awesome digital experiences, but she’s also a 3-time American Graphic Design Award winner and has worked with The New York Times, Pepsi and Nickelo...
Dec 07, 2020•18 min•Ep. 67
You've got enough things to worry about. Let's make sure your financial housekeeping isn't one of them! Now, I know that taxes and bookeeping is definitely not the "fun part" of doing business, but if you want your business to stick around for awhile, it's worth it to have an ally like a bookkeeping superhero like Yahi in your corner. My guest today is Yahi Krahmer and her mission is to educate and empower women to run profitable + sustainable businesses. Yahi helps women launch & scale thei...
Nov 30, 2020•15 min•Ep. 66
Tired of giving out free advice? Here's some rules to live by that'll help you go from undervalued to paid. Jennie Nash, the book coach extraordinaire, is my guest today and it's an absolute necessity that you get to know her. Not only has Jennie written for the New York Times and has taught writing for UCLA for 12 years, but Jennie also has some phenomenal advice for service-based entrepreneurs on how to flip the switch from...."I'm not sure if I should be charging for this" to "Here's my invoi...
Nov 23, 2020•26 min•Ep. 65
Reverse engineer your sales strategy with one of the most underrated organic traffic sources out there - Pinterest. Meet Danielle Towner, creative marketing strategist and the brains behind Dreamwork Creative, and today, she's going to help you lock down more eyeballs for your offer (for free) on Pinterest. PRESS PLAY to learn :how to use Tailwind to help you get more organic traffic from Pinterest, how to increase your profits by connecting the dots between your email list, your offer and organ...
Nov 16, 2020•18 min•Ep. 64
Teaching service-based entrepreneurs how to leverage sales systems and grow their side gig into a profitable business is definitely my jam...BUT listen here... ...it didn't just magically happen overnight. Nope. It took me 10+ years of bootstrapping 5 different start-up's and almost a 4 year jaunt in Silicon Valley corporate tech to be able to help my clients close more deals quickly and take shortcuts to profitability. PRESS PLAY on this solo episode to hear just SOME of the lessons I've learne...
Nov 09, 2020•13 min•Ep. 63
Whether you're an entrepreneur or a corporate employee (or a combination of both!) it's safe to say that 2020 has been one heck of year. Between job losses, loss of work and some good old-fashioned homeschooling thrown into the mix, it's a wonder we're all still standing. Which is why I've invited career coach Lisa Miller on the show today to help us navigate this cluster we call "career." PRESS PLAY to learn how to create your own career safety net (regardless of your current employment status)...
Nov 02, 2020•20 min•Ep. 62
Have you ever thought, "no one has any money to spend on my service right now?" Guilty as charged! So, instead of getting into this loop of desperate money moves and endless offer change up's, let's figure out if you’re *actually* pricing yourself out of the market. Rachel Kurzyp, marketing coach for multi-passionate entrepreneurs, is back on the SGC podcast today and I’m over the moon happy that Rachel is tackling this juicy topic with me. PRESS PLAY on this episode to learn how to reframe your...
Oct 26, 2020•16 min•Ep. 61
(Solid. Sales. Strategies.) Try to say THAT title 5x fast! In other news, this episode is brought to you by the Total Fit Boss Chick Podcast, hosted by Brentney Parks. This month, Brentney invited me onto her podcast to talk all about (you guessed it) SALES. ...and thanks to Brentney's generosity, I'm sharing our conversation on the SGC podcast today. (YASSSS!) PRESS PLAY on this episode to learn about the neon sneaker strategy that turned into a lucrative corporate deal, the meme strategy that ...
Oct 19, 2020•35 min•Ep. 60
Does the idea of publishing a book slightly intrigue you? Have you ever thought to yourself, "MAN! I should be writing all of this great wisdom down in a book?" Well, my guest today actually did just that and guess what? It changed the whole trajectory of his life. Today, you'll meet Jonathan Harris, a three time published author, TEDx speaker, entrepreneur and winner of Maryland's 40 under 40. PRESS PLAY to learn more about the one thing that inspired Jonathan to write his first book (it will d...
Oct 12, 2020•19 min•Ep. 59
Did you know that there's a difference between customer service and customer EXPERIENCE? Yes! There's definitely a difference and today you'll learn why you should care. Meet Michael Sherlock of Shock Your Potential. She's an author, keynote speaker, corporate trainer, and podcaster who's on the show today to drop some major SALES knowledge bombs. (And bath bombs. We talk about sparkly bath bombs too.) PRESS PLAY to learn why "I'm just looking" is really code for "deliver an exceptional experien...
Oct 05, 2020•21 min•Ep. 58
Website designer (and SGC co-host) Brittany Trinh, is on the show today and we doing a 1:1 sales coaching session! Be a fly on the wall as Brittany asks all the questions that I KNOW you've been dying to get answered. Questions like: How do I qualify leads to make sure I'm talking to my ideal client? What's the best way to respond to price objections like “I need to think about it, I’m not sure or this isn’t the right time?” and What can I do after the sale so that I can maintain good relationsh...
Sep 28, 2020•26 min•Ep. 57
Is managing your Instagram your *other* side gig? You know. The one that's not paying you... at all? Hannah Richards, social media manager for authors, is on the show and we're chatting about how to use Instagram more efficiently for your biz AND how to make it pay (in dollars, not likes.) PRESS PLAY to learn how to curate the right content that'll attract potential clients, why re-purposing high performing content is an absolute must and the one thing you should never do on Instagram. Connect w...
Sep 21, 2020•18 min•Ep. 56
Forget everything you *think* you know about launching and let's get you some un-fluffy sales strategy that works. Meet Sophia Sunwoo, founder of Ascent Strategy who helps female entrepreneurs build money-making ventures. Fun fact about Sophia, she bootstrapped a punk rock apparel company when she was 19 and sold it before her 23rd birthday. Her hoodies were worn by celebs like Miley Cyrus, Katy Perry, and Gym Class Heroes during the early early 2000’s and sold them at Hot Topic and Zumiez. How ...
Sep 14, 2020•21 min•Ep. 55
Here's the thing. Corporate selling techniques and *structure* (are boring AF) but it turns out that they actually work. The systems and processes that you learn inside of a professional sales org are repeatable, sustainable and best of all, they consistently produce revenue. Lucky for you, ya don't need to sit through another long Zoom call to learn all the in's and out's of sales systems. Instead, I'm bringin' you to work with me today (inside my corporate job at a Silicon Valley tech compnay)...
Sep 07, 2020•11 min•Ep. 54
I had to get my jaw off the floor when THIS calendly confirmation showed up in my inbox last week. My guest today is Maegan Lujan, the Director of Solutions and Services at Toshiba. During our conversation, Maegan talks about what it's like to be an intrapreneur inside a gigantic tech organization, how to cultivate your personal brand even if you're working a 9-5, and why showing up digitally is a must for thought leadership. Connect with Maegan online : https://www.maeganlujan.com/ ____________...
Aug 31, 2020•18 min•Ep. 53
When you're a startup entrepreneur, nothing is handed to you. Ever. Unless you're Elon Musk. Usually, the story goes, you work tirelessly (for free) so that your dream becomes a reality as you claw, nunchuck and shank your way to profitability. And believe me, as a type A personality (and an Enneagram 3) I'm definitely one of "those" people who fights tooth and nail for everything she's got. But my conversation today with Melissa Lyons, international best-selling author and life coach, was so un...
Aug 24, 2020•20 min•Ep. 52
Have you ever thought: "I'm gonna make 'em an offer they can't refuse” (when writing your sales page?) Well, if you DO happen to like all of the badassery, wit and wisdom of The Godfather, you're definitely gonna like this episode all about creating "too good to be true" offers that sell. Today, you'll meet Caroline Carlsen, an award-winning café owner turned business coach who's on a mission to help aspiring entrepreneurs ditch the overwhelm and start the business of their dreams. On this episo...
Aug 17, 2020•25 min•Ep. 51
Market research isn't just for big companies who want to sell you cheap airline tickets or schnazzy home decor. Nope. Conducting market research is for YOU. Jake Pryszlak (@theresearchgeek) is on the show, and today you'll learn why you should conduct market research, (even if you have ONE client), how to conduct *proper* market research (that costs zero dollars) and of course, what to DO with all your data after you've collected it. Connect with Jake https://www.instagram.com/theresearchgeek/ _...
Aug 10, 2020•18 min•Ep. 50
You think you got a lotta things going on? Try managing 5-6 streams of income *like a boss*... This episode has been A LONG TIME in the works and I cannot tell you how pumped I am for you to meet Gabriela Sullen and hear her story of how she manages multiple businesses AND empowers youth to build generational wealth. And just so you know, Gabriela is a day trader, fragrance line founder and even an audio book reader (on the side.) This girl is impressive! Connect with Gabriela : https://www.inst...
Aug 03, 2020•20 min•Ep. 49
Who's the first person that comes to mind when you think of an amazing leader in your industry? Is it someone who seems to have it all "figured out?" Do they come across as buttoned-up, innovative, never behind the curve and always "on?" Well, get ready to have this notion flipped on it's head because guess what? You DO NOT need to model yourself after this archetype. In fact, you don't even need to have it all figured out in order to grow your business and become an unforgettable leader. Say wh...
Jul 27, 2020•17 min•Ep. 48
Brianne's back, ALRIGHT! (yes, that was a Backstreet Boys reference.) It's tough for me to contain my enthusiasm today because I've got Brianne Flemming, brand expert and educator, back on the show to talk about how to build your brand’s purpose, the connection between empathy and sales and how to stay true to your brand's messaging during tumultuous times. Plus, you'll learn how in the world Brianne got a follow back from BSB Howie on Twitter, just by being authentic with her brand. You don't w...
Jul 20, 2020•24 min•Ep. 47
If you've been here awhile, you already know that I LOVE a good analogy. Which is why I'm so excited for you to get to know Amani Roberts, DJ, music producer, podcaster, and educator. Amani has an absolutely brilliant analogy that every entrepreneur needs to hear, which is, "a DJ set is very similar to growing your business." And after interviewing Amani, I couldn't agree with him more! Listen to today's episode to find out how one night as a DJ can unlock your business skills and creativity. Co...
Jul 13, 2020•23 min•Ep. 46
What's the first thing that comes to mind when you realize you have to A.) jump on a Zoom call with a new client or B.) give a virtual presentation to a group of colleagues or leaders in your organization? If your gut reaction is "ahhhh noooooo".... then today's episode is just for you. I'm so excited to introduce you to Hannah Michelotti, a public speaking and communication coach who teaches leaders like you how to magnetize your message and move your audience to action. In this episode, you'll...
Jul 06, 2020•21 min•Ep. 45
When was the last time you took a good look at your website? I mean, a REALLY good look under the hood? If it's been awhile and you've been struggling to get people to hit the BUY BUTTON for your products or services (aka your conversions are "meh, just okay,") definitely listen to this episode for some effective site fixes that will turn your website into a magical selling machine. Today, you'll meet Reese Spykerman, a website expert who has spent more than 15 years creating websites for some o...
Jun 29, 2020•22 min•Ep. 44
