In this episode, we continue our series on reassessing your podcast -- focusing on your podcast's positioning. What is the positioning for a podcast? Why does it matter? And what steps should you take in reassessing your podcast's positioning to make sure it's on point? We answer all of those questions and more. We also walk you through how we reassessed, and revised, our positioning for The Showrunner.
It's time to do some reassessing. In this episode, we are beginning a multi-part series in which we walk you through how to do some important reassessments with your show. And in this episode, we start with the most foundational reassessment question of them all: should you even be running a podcast? Depending on your perspective, it's a question that might seem pointless or intimidating ... but either way it's essential that you regularly reassess whether you should be serving the audience you'...
Two weeks ago, Jerod hosted an interview for one of his shows the resulted in this text message from the guest: "You asked the best and most thoughtful questions of any people I have spoken to yet." It's always encouraging and motivating to get such high praise from a guest! Naturally, this prompted some reflection on what, in particular, had made the questions so strong, which resulted in this three-part breakdown for how to craft thoughtful interview questions.
From researching to recording to writing up show notes, there are recurring activities that every showrunner needs to do regularly. The most experienced and efficient showrunners create templates to help them save time and preserve brainpower for creativity. In this episode, Jerod and Jonny run through nine of these recurring activities that smart showrunners will have templates for. Are you missing any?
This week on The Showrunner, we talk about three key components for monetizing your podcast: 1) understanding your goals and the value your business provides; 2) understanding who your audience is and what their goals are; and 3) how to connect your contact to your goals and your audience's goals.
This week, we're talking about YouTube ... and we're talking ON YouTube. In terms of the content, we cover some important tips for leveraging YouTube to help you build your podcast audience. This is something Jerod has a lot of experience with over at The Assembly Call. We discuss: 1. The importance of being open to YouTube being the connection AND listening point for your audience 2. Why you should leverage YouTube’s unique and particular strengths as much as you can 3. Why you need to know wha...
It's been a long time -- too long -- since we've released a new episode of The Showrunner. So we're excited to be today with a new episode, and ready to ramp our weekly schedule back up. In this episode, we explain the reason for our hiatus, issue an apology for not doing a better job of communicating with you while we were away, and then dish on the most important lessons we learned while we were away.
In the words of Mugatu from Zoolander, podcasts are "so hot right now." And it's true. But … is a podcast the right way for you to reach your target audience? In this week's episode of The Showrunner, we give you three questions that will help you decide. This week's big news is that today... Listen to episode
This week's episode of The Showrunner features another listener question. Plus, we announce the reopening of The Showrunner Podcasting Course! Here is this week's question, from Showrunner listener Samantha: 1. How can I help my boss (the subject matter expert of our company) be more comfortable podcasting? 2. Should I take over my boss's podcast... Listen to episode
When he started Hack the Entrepreneur, Jonny had never conducted a single interview before. But during the past two years, he's hosted more than 350 podcast interviews. He's also made a lot of mistakes, embarrassed himself a few times, and learned countless lessons. In this episode of The Showrunner, Jonny shares a number of insights,... Listen to episode
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the tip of the iceberg. In this episode, Jerod and Jonny discuss the lessons Jonny learned... Listen to episode
Have you ever felt like you weren't qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. In this episode of The Showrunner, Jonny and Jerod share their own experiences with facing a... Listen to episode
We answer another great listener question this week. The topic: Creating a call-in show. Jerod goes solo to describe why it's a great way to bring something new to your audience. He also shares from experience that there are plenty of ways to go about doing it. This week's question comes to us from Nance... Listen to episode
We're back! And excited to begin a series of shows in which we answer questions submitted by Showrunner listeners. This week's question comes to us from a showrunner who is 75 episodes into her show and wondering how best to make use of her growing archive. Here is the question, from Julie Duffy Dillon, showrunner... Listen to episode
You want to become a better podcaster. We know this because you're listening to The Showrunner. We also know that you fear becoming a better podcaster. We know this because you must change to become better and to fear change is to be human. But what if I told you that you only need to... Listen to episode
A few hours before recording this episode, we received an email from a loyal Showrunner listener. It turned out to be the perfect idea for an episode. Here is the email, from Jason Norris of Podcast Local, which is part of OnTheGo.FM. If you haven't planned episode 101 yet, consider this. Showrunner 101 sounds like... Listen to episode
Cue the sounds of fireworks and jubilant marching bands! This is episode 100 of The Showrunner, and it's extra special because it's all about you — our faithful listener. Jerod and Jonny started The Showrunner podcast on April 1, 2015, and during the past two years they've built a community, shared their podcasting journeys, and... Listen to episode
Is it possible to step away from your podcast and have downloads numbers go … up? That might sound crazy to you. Maybe even impossible. But it's not. And we have the listener email to provide it. What is this showrunner's secret? It's actually not any kind of secret at all. In this episode, we... Listen to episode
If you were given a choice, would you create a podcast that took more or less time to create, all else being equal? Some podcast formats are harder to consistently produce than others. Choose wisely. Today's episode is a discussion about Q&A shows. We discuss the pros and cons, the barriers to entry (both real... Listen to episode
Your audience does not need your ideas. It's true. What your audience needs in fact, all that your audience needs are your best ideas. And you should invest more time distributing these premium ideas further and wider. You shouldn't simply hit "publish" and then run to the next idea. This way you can... Listen to episode
You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don't continue, you've published your 50th episode. Congrats! Now, you have to change what you do. Today's episode is based on a book titled What Got... Listen to episode
We have a special guest on this week's episode of The Showrunner: David Bain from Digital Marketing Radio. He provides us with five steps that will help you evolve from podcasting to hosting successful live online events. David is very knowledgeable and experienced, and you'll find his insight valuable. By the way: this episode was... Listen to episode
One of the four key elements of a remarkable podcast is monetization. We've talked about indirect vs. direct monetization, but today we are going to talk about the pros and cons of two types of direct podcast monetization: sponsorships vs. affiliate marketing. As we weigh them both, remember that it does not need to be... Listen to episode
In this episode of The Showrunner, we're going to discuss three big ideas about learning that come straight from Peter C. Brown, the lead author of the Make it Stick: The Science of Successful Learning. The three big ideas are: Why learning is more about pulling information out than putting it in Why difficulty is... Listen to episode
We can all agree that producing useful content on a consistent basis is key to building an audience and platform. When we produce content on a consistent basis, we elevate our authority in the eyes of Google, our clients, and our peers. But … Producing useful and valuable content on a consistent basis takes having... Listen to episode
We spend a lot of time discussing being a better podcast host. In this episode, we discuss some specific ways that you can become a better podcast listener — and why it's important that you do so. This week's episode is broken down into three sections: 3 tips for getting more out of the time... Listen to episode
As Showrunners we spend our time honing our interview skills, tweaking our recording gear, and promoting ourselves on social media. What if we are missing out on a crucial aspect of being a Showrunner? This crucial aspect is thinking. Are you doing enough of it? Any podcast is in one of two businesses: the idea... Listen to episode
Jonny recently attended a stand-up comedy show at a venue that seats a grand total of … 18 people. What did he learn from the experience that you can apply to your showrunning? Plenty. First, Jerod gives a quick description of his favorite new show, and then Jonny describes how he committed the most seemingly... Listen to episode
Sometimes we need to bare our souls to our audience. Today's episode is one of those times. Having spent the past six weeks on his therapist's couch, Jonny has been on a quest for personal growth. As it turns out, this venture into personal growth is directly tied to becoming a better podcaster. In this... Listen to episode
We have a special treat for you this week: an interview with one of Jerod's favorite podcasters … even though she's not really a "podcaster." What she is, undoubtedly, is a remarkable interviewer. And in this episode of The Showrunner, she shares her tips and best practices for conducting better interviews that will make your... Listen to episode
