Perfect Your Positioning, Boost Your Online Sales [LIVE EVENT] (#191)

This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Understanding Positioning
• Evaluation
• Effective frameworks
• Crafting your pitch
• Targeting different personas
• Conversion rate optimization
• Case Studies: Rocket Money, Warby Parker, Figma, Spanx, etc.
• Real-world application with Neat and GrowthHit 

 Resources:

• Growth Marketing OS (Operating System) 
• GrowthHit
• Jim Huffman website
• Jim's Linkedin
• Jim's Twitter

 Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)