Seminar Economics

In this solo episode, Shintaro dives deep into the economics of hosting martial arts seminars, drawing from his extensive experience as both a clinician and a gym owner. Shintaro breaks down the various pricing strategies, including flat fees and percentage splits, and discusses how to evaluate the value of a seminar, not just as a moneymaker but as a long-term investment in gym growth and marketing. He also shares personal stories and lessons learned from hosting high-profile athletes and lesser-known but highly skilled teachers. Whether you're a gym owner or a martial arts enthusiast, this episode is packed with insights on how to make seminars work for you.

(00:00:00) Introduction

(00:01:02) Flat Fee vs. Percentage Splits

(00:05:30) Structuring Seminars for Maximum Value

(00:07:02) The Role of High-Profile Clinicians

(00:10:23) Balancing Marketing and Profit

(00:17:30) Using Seminars as Retention Tools