440: Category Pirates!
Oct 10, 2024•40 min•Ep. 440
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Episode description
Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design. He’s been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive).
Chris talks about everything category design, mistakes to avoid, finding your audience, and much more!
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