416: B2B Clarity
Apr 25, 2024•43 min•Ep. 416
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Episode description
Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch.
Pete talks about the importance of having meaning in your marketing, how it will compete with AI, niching, getting client information, and much more!
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