292: Rainmaker Selling

Persuasion expert Henry DeVries is a book publisher, ghostwriter, and best-selling author. The author of 14 marketing books and a weekly columnist for Forbes.com, he is the CEO (chief encouragement officer) of Indie Books International. Prior to that he helped double revenues as president of an Ad Age 500 marketing agency and was a vice president that doubled awareness for a $5 billion insurance company.

Henry shares some sales war stories, closing a deal in a tracksuit, his revenue streams, and what he feels is the most valuable thing you could offer to prospects!