SPF-089: Masterclass: The Value of a Sale – with Mark Dawson
Oct 20, 2017•42 min•Season 1Ep. 89
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This week’s highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]
For the best experience, listen in Metacast app for iOS or Android