The Self Publishing Show

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.

Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.

James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.

Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

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Episodes

SPF-010: From Indie Publishing to 7 Figure Book Deal, with Bella Andre

Today’s guest is one of the most prolific and hardworking Indie authors out there. All it takes is a glance at Bella Andre’s catalogue to realize that this woman knows how to do what it takes to get books written! Success has come with over 50 bestsellers to her credit, and, during this chat, you’re […]

May 05, 2016•35 min•Season 1Ep. 10

SPF-009: Self Publishing Success through Book Promotions – With Ricci Wolman

The book promotion piece is one of the most vital but neglected aspects of being a self published author. Today’s guest, Ricci Wolman, is not an author herself but IS a marketing specialist who has made a career (and a business) out of helping authors successfully promote their books. She is founder and CEO of […]

Apr 29, 2016•45 min•Season 1Ep. 9

SPF-008: Live from the London Book Fair 2016, Part 2 – With Mark Dawson and James Blatch

In the second part of our London Book Fair special, Mark and James get to talk to key providers in the digital publishing space such as Draft2Digital, Reedsy and Byte the Book as well as indie publishing guru and author Joanna Penn. And in additional interviews you can hear how four young authors are progressing […]

Apr 22, 2016•1 hr 4 min•Season 1Ep. 8

SPF-007: Live from the London Book Fair 2016, Part 1 – With Mark Dawson and James Blatch

The SPF Team hit the London Book Fair earlier this week and managed to catch up with a wide variety of Self Pub folk – from bestsellers Mel Sherratt and Rachel Abbott, exciting up and coming authors, (including a Hollywood screenwriter), as well as indie publishers, bloggers and key figures in the digital publishing world. […]

Apr 15, 2016•1 hr 8 min•Season 1Ep. 7

SPF-006: Best selling Indie Author Interview – With Russell Blake

Russell Blake is a New York Times and USA Today bestselling author of some 30 – count ‘em! – much loved books and has been featured in the likes of the Wall Street Journal and The Chicago Tribune. He’s become a hugely respected figure in indie publishing circles and together with Mark and James, happily discusses, amongst other things, why marketing a […]

Apr 08, 2016•1 hr 12 min•Season 1Ep. 6

SPF-005: Interview with Sean Platt

This week’s guest, Sean Platt, has turned a love of writing into an indie publishing phenomenon in the shape of story studio Sterling & Stone. But that’s only half his story. In Podcast 5, Sean talks with the guys about what’s next for Sterling & Stone, author productivity, dreaming big, making the right choices and […]

Apr 01, 2016•1 hr 8 min•Season 1Ep. 5

SPF-004: Masterclass – Five Must Do Actions for New Authors – With Mark Dawson

If you’re thinking of kicking off a career as an indie author, or have already started down that road, listening to Podcast number 4 might save you a lot of time, money and effort as you move forward. Mark and James focus on key elements that are worth getting right at the start of your […]

Mar 25, 2016•40 min•Season 1Ep. 4

SPF-003: Interview with Hybrid Author Marie Force

In podcast number 3, Mark and James are joined by the sensational Marie Force. Marie has developed a seven figure publishing operation with a mix of both self publishing and traditional publishing deals. They discuss her marketing tips as well as Marie’s advice to authors setting out to build a platform for better sales. They […]

Mar 11, 2016•1 hr 6 min•Season 1Ep. 3

SPF-002: Secrets from an indie online entrepreneur – With Pat Flynn

From redundancy to a pioneer in the online business sphere, Pat’s blog, ‘Smart Passive Income’ that details his story has become a go-to resource for budding online entrepreneurs everywhere. Mark and James hunker down with Pat to talk, amongst other things, about his new book, relationship strategies including the power of transparency and whether podcasting […]

Mar 04, 2016•58 min•Season 1Ep. 2

SPF-001: Best selling Indie Author Interview – With Joanna Penn

It’s the first full edition of the Self Publishing Formula Podcast! In this episode, bestselling indie author Joanna Penn of The Creative Penn fame talks mistakes, mishaps and triumphs in Self Publishing. She also reflects on the immense changes that have taken place in the industry since her first book was published and provides tips […]

Feb 26, 2016•47 min•Season 1Ep. 1

SPF-000: SNEAK PEEK: What’s coming in the new Self Publishing Formula Podcast!

The Self Publishing Formula Podcast is very nearly here! In this preview, its hosts, bestselling indie author Mark Dawson and rookie novelist James Blatch, talk about what they hope to achieve with the show for the legions of authors and would-be authors who dream of making a living out of their passion. Show Notes On […]

Feb 19, 2016•6 min•Season 1Ep. 1

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