The Self Publishing Show - podcast cover

The Self Publishing Show

Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.

Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.

James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.

Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
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Episodes

SPF-127: BookLab with Helena Halme

In this second BookLab edition, author of Nordic fiction, Helena Halme, receives the professional feedback treatment from industry pros.

Jul 06, 20181 hr 47 minSeason 1Ep. 127

SPF-125: The Power of Focus with Kam Knight

Non-fiction author Kam Knight shares his experiences being a self-published author writing from the road while he travelled the world.

Jun 22, 201849 minSeason 1Ep. 125

SPF-123: BONUS EPISODE! Self Publishing Marketing Q & A - with Mark Dawson

In this special edition of the podcast, tune in to a Marketing Q & A with Mark on all things self publishing. Find out how to deal with ad platform changes, find new readers and gen up on fresh marketing tactics with one of the world's most successful indie authors.

Jun 13, 20181 hr 13 minSeason 1Ep. 123

SPF-116: Publishing 3.0 - with Jasper Joffe

Independent author and publisher Jasper Joffe talks about the success his publishing house has had using a model very different to the traditional one.

Apr 27, 201841 minSeason 1Ep. 116

SPF-111: BookLab with David F. Berens

In this first episode of the BookLab, author David Berens gets professional feedback on his cover, book blurb and Look Inside content from industry experts (and SPF friends) cover designer Stuart Bache, copywriter Bryan Cohen, and editor Jenny Parrott.

Mar 23, 20181 hr 39 minSeason 1Ep. 111

SPF-109: From Hero to Zero – with first time author Maria Luis

James talks to NOLA romance writer Maria Luis who quit her marketing job and now makes three times her previous salary via her books, thanks in part to the Self Publishing Formula courses. This week’s highlights include: The details on Maria’s strategic plan to leave her day job and make a living writing The […]

Mar 02, 201855 minSeason 1Ep. 109

SPF-108: How To Engage Your Readers with Facebook Live – with Cecelia Mecca

Returning guest, Cecelia Mecca, talks to James about using Facebook Live broadcasts, with both groups and pages, to increase engagement with readers. This week’s highlights include: Mark discusses his move into KU and the experience he’s had An announcement about the next enrollment period for the SPF 101 course Dealing with technological jitters re: […]

Mar 02, 20181 hr 2 minSeason 1Ep. 108

SPF-107: The Entrepreneurial Mindset -with Chris Ducker

James talks to serial entrepreneur Chris Ducker about the Rise of the Youpreneur and why self-published authors fit this business model perfectly. This week’s highlights include: Building a business around yourself Why Chris chose to self-publish Rise of the Youpreneur The economic longevity of being a Youpreneur Why self-published authors are the ideal Youpreneurs […]

Feb 23, 201852 minSeason 1Ep. 107

SPF-106: Masterclass: How To Get Reviews – with Mark Dawson

Mark and James discuss how even beginning authors can gather reviews for their books, and why this matters. This week’s highlights include: The chicken and egg problem for new writers trying to get book reviews How to avoid Amazon removing your reviews The benefits of an Advanced Reader team Getting your readers enrolled in your […]

Feb 16, 201845 minSeason 1Ep. 106

SPF-105: Increase Your Global Reach – with Kobo’s Christine Munroe

Kobo’s Senior Manager for Author performance, Christine Munroe, talks to James about the advantages of reaching world markets with Kobo that other retailers do not reach. This week’s highlights include: On Kobo’s background and beginnings The idea of buying ebooks in a brick and mortar bookstore The reality that we’re still in a growth phase […]

Feb 09, 201858 minSeason 1Ep. 105

SPF-104: Book Cover Design for Authors – with Stuart Bache

Book cover designer to the stars (John Le Carre, Stephen King and more) Stuart Bache talks to James about the new course he has put together to help authors design their own professional looking book covers. This week’s highlights include: Why book covers matter so much Considering genre when designing a book cover Mistakes authors […]

Feb 02, 201848 minSeason 1Ep. 104

SPF-103: How to be a Healthy Writer – with Joanna Penn

Indie author community superstar Joanna Penn talks to James about putting a focus on improving her health and creating a sustainable long-term career as a writer. This week’s highlights include: Joanna’s collaborations and full production schedule in 2017 Making changes to prevent author-entrepreneur burnout Joanna’s break-up letter to sugar Being truthful and vulnerable about health […]

Jan 26, 20181 hr 4 minSeason 1Ep. 103

SPF-101: Smart Book Delivery – with Damon Courtney

Demon coder and indie author Damon Courtney talks to James from the NINC conference about starting and running BookFunnel, an ever-evolving service that continues to support self published authors to get their books into customers’ hands. This week’s highlights include: How Damon came up with the idea for BookFunnel How BookFunnnel solves several problems for […]

Jan 12, 20181 hr 5 minSeason 1Ep. 101

SPF-100: Making Every Second Count – Time Management Tips for Authors with Kitty Bucholtz

As Kitty Bucholtz followed her husband around the globe, and dealt with increasing interruptions to her writing life as a result, she had to learn effective and easy-to-implement time management skills in order to get her books written. Today she shares with James her top tips for making the most of whatever time you have […]

Jan 05, 201857 minSeason 1Ep. 100
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