Branding with Chris Logsdon
Episode description
Welcome back to Episode 86 of The Scratch Agency Podcast! In this episode, we dive into the exciting world of rebranding with our special guest, Chris Logsdon. Join us as we explore the journey of rebranding, the importance of storytelling, and the art of deploying a new brand effectively.
🕒 (00:00) - Introduction
🕒 (01:25) - Collaboration with Chris Logsdon for rebranding
🕒 (05:10) - Transition to starting his own business
🕒 (09:43) - Process of creating the brand, including naming and design
🕒 (21:51) - Importance of storytelling in branding
🕒 (26:12) - Significance of adding a third pillar to the logo design
🕒 (34:40) - Deploying the new brand effectively
🕒 (37:24) - Advice on social media content and brand deployment
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