Episode 168: Better Isn’t Good Enough

Dan Schultz encourages ag retailers to think differently about their businesses and differentiate themselves. He says, just being better isn’t good enough, and retailers need to use strategy to market what is different about their business. He goes into more detail—and how marketing is more than just where you put field signs and your SEO gameplan—in this episode of The Scoop Podcast. You can find more ideas from Schultz in his newsletter, Ag Done Different.

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