Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to. Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game. In this episode, I’m sharing the honest truth about: Why the skills that made you a great solo therapist aren...
Jun 23, 2025•18 min
Jun 17, 2025•20 min
In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values. Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-emplo...
Jun 10, 2025•43 min
Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you. In today’s show, I’m breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim you...
Jun 02, 2025•20 min
May 27, 2025•31 min
What happens when you combine a Ph.D.-level scientist’s brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today’s guest on the Scaling Wellness Podcast and someone you absolutely need to know. Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start sh...
May 12, 2025•47 min
Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back? If you’ve been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren’t doing it. In this episode, I break down: Why reactivation marketi...
Apr 28, 2025•12 min
Hey, DJ here—and today, we’re talking about something real. If you’ve ever caught yourself saying, “I just don’t have the time” or “I can’t afford to grow my business right now,” this episode is especially for you. I know what it’s like to feel stretched thin—emotionally, financially, and mentally. But here’s the truth: building a successful wellness business doesn’t always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I’ll sh...
Apr 21, 2025•17 min
We’ve got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive. Shair has been in the game for over two decades. In that time, she’s built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesse...
Apr 14, 2025•45 min
Apr 07, 2025•21 min
Ever feel like you're stuck in the same place with your business, wondering what it takes to break through to the next level? In this episode of the Scaling Wellness Podcast, I’m breaking down the four distinct stages of growing a wellness business—so you can identify exactly where you are, what’s holding you back, and how to push forward with confidence. I’ll walk you through each stage, from the early grind of being a solo practitioner to building a fully scalable, thriving wellness business. ...
Mar 24, 2025•21 min
Do you ever feel like no matter how much you check off your to-do list, you’re still not getting ahead? You’re busy all day, but your business still feels stuck? In this episode of the Scaling Wellness Podcast, I’m breaking down why traditional to-do lists might actually be slowing you down—and what you should be doing instead to create real momentum in your business. I’ll share the mindset shifts and strategies that have helped my clients move past the endless cycle of “busy work” and start mak...
Mar 17, 2025•20 min
What if I told you that spending just 30 minutes on documentation could completely change the way your business operates? In this episode of the Scaling Wellness Podcast, I’m breaking down why documentation isn’t just some boring admin task—it’s the key to reducing chaos, scaling your business, and finally getting some breathing room as an owner. I’ll walk you through the simple but powerful ways documentation can streamline your operations, make training your team easier, and ensure your busine...
Mar 10, 2025•13 min
We’re shaking things up! After a stretch of solo episodes, we’re back with a powerful interview that you won’t want to miss! In this episode of the Scaling Wellness Podcast, I sit down with Krista Dicks, an experienced wellness entrepreneur who turned her passion into a thriving business. Her story is one of resilience, smart decision-making, and the willingness to evolve beyond just being a hands-on practitioner. Krista shares the biggest lessons from her journey—how she built her business from...
Mar 03, 2025•47 min
Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’ll explain why "winging it" isn’t a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give you...
Feb 17, 2025•12 min
Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’ll break down why "winging it" isn’t a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give ...
Feb 10, 2025•14 min
What if the advice you’ve been following is actually keeping you stuck? In this episode of the Scaling Wellness podcast, I’m busting the five biggest myths that could be slowing down your business growth. Whether it’s marketing misconceptions, team-building struggles, or the fear of stepping back from hands-on work, we’re tackling the limiting beliefs that keep wellness business owners from scaling. I’ll break down why these myths persist, the real strategies that lead to success, and how shifti...
Feb 03, 2025•17 min
Jan 27, 2025•31 min
Feeling inspired by the fresh start of a new year? Let’s channel that energy into making 2025 your most successful and fulfilling year yet. In this episode, I’ll guide you through actionable steps to set goals that stick, build momentum, and create a sustainable plan for growth. We’ll break down the essentials—how to identify the right goals, avoid burnout, and balance ambition with strategy. This isn’t about overloading your plate or adding more to your to-do list. It’s about working smarter, f...
Jan 20, 2025•22 min
Happy New Year! It’s that time when resolutions are fresh, motivation is high, and dreams for a better business are top of mind. In this special kickoff episode, I’ll guide you through how to turn those January resolutions into actionable strategies that bring real growth and revenue to your wellness business in 2025. We’ll discuss why many business resolutions fail and how to avoid the common traps that keep you stuck. I’ll share practical ways to align your goals with your daily actions, creat...
Jan 13, 2025•19 min
Happy New Year and welcome to a special episode of the Scaling Wellness podcast! As we kick off 2025, I’m taking a moment to reflect on the incredible stories and lessons shared by the amazing massage and spa owners featured on the podcast throughout 2024. From personal breakthroughs to business triumphs, these entrepreneurs opened up about their challenges and the creative solutions that helped them thrive. Whether you’re looking to scale your business, build a stronger team, or find balance in...
Jan 06, 2025•26 min
Hey there, and welcome back to the Scaling Wellness podcast! Over the years, I’ve had the privilege of working with hundreds of wellness business owners, and in today’s episode, I’m sharing the most impactful lessons I’ve learned from those experiences. These are the insights that can help you overcome common challenges, avoid costly mistakes, and take your business to the next level. From mastering your mindset to optimizing your team’s performance, I’ll break down the strategies that truly mak...
Dec 23, 2024•14 min
Welcome back to the Scaling Wellness podcast! In this exciting series continuation, I’m diving into the next critical steps to help you double your wellness business revenue. If you’ve been looking for actionable strategies to break through your current ceiling and create sustainable growth, this episode is packed with insights you can’t afford to miss. We’ll explore the essential systems, team dynamics, and operational tweaks that make scaling possible without burning yourself out. From creatin...
Dec 16, 2024•21 min
Are you ready to take your wellness business to the next level? In this episode, I’m diving into the first steps of a proven framework to help you double your revenue. Whether you’re stuck at a plateau or just looking for fresh strategies, this is where the transformation begins. We’ll unpack the foundational changes you need to make, from mindset shifts to practical business adjustments, to start seeing exponential growth. This isn’t just about working harder—it’s about working smarter, setting...
Dec 09, 2024•24 min
Are you ready to cut through the noise and focus on what’s actually working in the world of wellness business marketing? In this episode, I’m diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today. We’ll explore the key trends driving client engagement, how to avoid wasting time and money on outdated methods, and what you need to prioritize to grow your business. Plus, I’ll ...
Nov 25, 2024•21 min
Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today’s episode, I’m breaking it all down—how simplicity and focus can transform both your personal and professional life. We’ll dive into the dangers of scattered marketing efforts and why consistency, much like sticking to one salad every day, is the secret to sustainable growth. I’ll share...
Nov 19, 2024•20 min
Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to new heights. We’ll dig into budgeting based on your revenue, goals, and available resources, so you can confidently invest in strategies that bring clie...
Nov 11, 2024•21 min
Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media presence the boost it needs. We’ll explore the “Oh, I Need That” posts that showcase the irresistible appeal of your services and the “Hey, That’s Me...
Nov 04, 2024•17 min
Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing and ensure your team’s schedule is filled with the right clients. Whether it’s cultivating long-term relationships (seeds), launching laser-targeted ...
Oct 21, 2024•28 min
Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mindset and marketing strategy. I’ll break down how you can shift from passive, inconsistent growth to intentional, scalable marketing approaches that wil...
Oct 14, 2024•19 min
