Deep Technology Demands a CEO Who Understands It | The Scaling CEO Podcast
Feb 04, 2026•20 min•Ep. 75
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Episode description
In this episode, I sit down with Brandon Colby, CEO of Sequencing.com, to unpack what it really takes to scale companies built on complex, scientific technology. We discuss why deep technical understanding at the CEO level matters, where AI truly helps versus where it fails, and how leaders avoid dangerous shortcuts when building products for consumers in highly sensitive domains like genomics and healthcare.
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