23. 5 Profound Lessons I Learned From Reading Jeff Bezos Letters To Amazon Shareholders

If there's anybody in the world you should learn from, Jeff Bezos should be one of them. 

Bezos has grown Amazon to be the most valuable company in the world and from that, he’s also the richest man in the world. Success leaves clues  -- And since Amazon is a public company, Bezos has left a carefully articulated set of clues that dates back to Amazon's inception --  Amazon’s annual letters to shareholders.   Every year Bezos writes a 1-3 page letter to his shareholders where he reports on the progress their making at Amazon as well as his predictions for the future.

Below is a list of the five things that I took away from the letters:

1. It's all about the long-term

2. Customer obsession

3. Benjamin Graham worldview 

4. Radical cult-like culture 

5. The Darwinian reality of surviving in nature 

I explain all of these in detail in the podcats -- make sure you hear it in full because there's a lot of gold nuggets you don't want to miss!

Also, I compiled all of the letters from 1997-2017  for you into one easy-to-read pdf which you can download for free here: 

https://www.consulting.com/channel/5-profound-lessons-i-learned-from-reading-jeff-bezos-letters-to-amazon-shareholders