Season 3 Episode 8 Marcus Guest

On this episode of the Salient podcast, we journey into the world of mapping and explore the role of feedback and feedforward in navigating complexity. We are joined by Marcus Guest. Marcus is originally from the UK and is one of the small number of people actively developing adaptive strategy using Wardley maps.

What's interesting about Marcus is his solid grounding in the science of complex adaptive systems. In his past life, Marcus worked in organisations in Europe and Asia, overseeing the rapid expansion of operations and as a strategy director in a leading consulting firm. In addition to the competitive use of Wardley maps, Marcus has a unique perspective on Eastern and Western approaches to strategy and complexity. Amongst all of these broad experiences,

I want to challenge myself in today's interview to really zero in on the role of feedback and feed-forward within a mapping and adaptive strategy approach in business.

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